Brazil Final Report 2

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    Brazil:Environmental Variables &

    Individual Variables That May Affect

    Business Communication.

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    Subject: Identifying Brazilsnational

    environmental variables & individualvariables that may affect business

    communication.

    Section: F

    Submitted to:

    Prof. Amna Shafqat

    Name Registration no.

    Sundus Altaf L1F09MBAM2005

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    Letter of Transmittal_ April 2010

    The Course Lecturer

    Business Communication

    University of Central Punjab

    Lahore

    Dear ____

    It is our pleasure to have presented this report to you, this final report is

    essential for the completion of our business communication course. We as

    a group found this report very interesting and challenging and we have put

    our best efforts for the completion of this report. Gathering necessary

    material, group discussions compiling and writing of this report has helped

    us improve our communication skills which are the main focus of this

    course. This report covers all the significant variables inBrazil which

    may affect business communication. We have tried our level best to makethis report meet the desired requirements. However, if any explaining is

    required we would be honored to oblige. Kindly accept this humble effort of

    bringing forward our research and findings on the subject matter.

    Yours Sincerely,

    Sundus Altaf

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    ContentsA Countrys Variables That May Affect Business and Communication:.................................................. 6

    An overview of the Country .................................................................................................................... 7

    Location and map of Brazil: ................................................................................................................ 7

    FLAG OF BRAZIL:.................................................................................................................................. 8

    Variables ................................................................................................................................................. 8

    Land and climate ................................................................................................................................. 8

    Brazils climate: ................................................................................................................................... 8

    Temperature of Brazil ......................................................................................................................... 9

    Brazil rainfall ....................................................................................................................................... 9

    Brief History of Brazil: ......................................................................................................................... 9

    Government of Brazil ........................................................................................................................ 11

    Major Political Parties ....................................................................................................................... 11

    Three branches of Brazilian government: ......................................................................................... 12

    Role of the Executive: ....................................................................................................................... 12

    Legislative roles: ................................................................................................................................ 12

    Powers of the Judiciary: .................................................................................................................... 13

    Economy of Brazil: ............................................................................................................................ 13

    Education .......................................................................................................................................... 13

    Steps taken by the government of Brazil to address the issues: ...................................................... 14

    Different modes of transport in Brazil: ............................................................................................. 15

    Buses: ................................................................................................................................................ 15

    Trains: ................................................................................................................................................ 15

    Car hire: ............................................................................................................................................. 15

    Health: ............................................................................................................................................... 16

    Problems with Health sector in Brazil ............................................................................................... 16

    Currency of Brazil: ............................................................................................................................. 17

    People of Brazil: ................................................................................................................................ 19

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    Population: ........................................................................................................................................ 19

    Languages being spoken in Brazil: .................................................................................................... 20

    Religion: ............................................................................................................................................ 20

    Christ the Redeemer (Statue of Jesus Christ peace be upon him): .................................................. 21

    History of the Statue: ........................................................................................................................ 22

    New Seven Wonders of the World: .................................................................................................. 22

    Holidays: ............................................................................................................................................ 22

    Life style ............................................................................................................................................ 24

    Food: ................................................................................................................................................. 24

    Breakfast ........................................................................................................................................... 24

    Brazil, Lunch & Dinner ....................................................................................................................... 24

    National game of brazil: .................................................................................................................... 26

    Position Of The Family: ..................................................................................................................... 26

    Models of family organization: ......................................................................................................... 27

    Attitudes of Brazilians: ...................................................................................................................... 27

    Relationship with extended families:................................................................................................ 28

    Effect on business: ............................................................................................................................ 28

    Brazilian behaviors: ........................................................................................................................... 28

    Brazils Society: ................................................................................................................................. 28

    Business Hours: ................................................................................................................................. 29

    Cultural Customs ............................................................................................................................... 29

    Methods of Greeting One Another In Brazil: .................................................................................... 29

    Ways of greeting in Brazil: ................................................................................................................ 29

    Non-Verbal Behavior: ........................................................................................................................ 29

    Words And Pharases: ........................................................................................................................ 31

    References ........................................................................................................................................ 32

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    Variables that mayaffect businesscommunication

    NationalEnvironmentalVariables

    Individual

    Variables

    A Countrys Variables That May Affect Business and Communication:

    A)COUNTRY B)PEOPLE

    Land And Climate Population

    History And Government Language

    Economy Religion

    Education Holidays

    Transportation Attitudes

    Health

    C)LIFESTYLE OF THE COUNTRY D)CULTURAL CUSTOMS

    Position Of The Family Methods Of Greeting OneAnother

    Social And Economic Levels Nonverbal Behavior

    Business Hours Words And Phrases

    Food

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    An overview of the Country

    Location and map of Brazil:

    Brazil is the 5th largest country, both in terms of area and population, in the world. It is the largest

    country in South America and also the only Portuguese-speaking country.

    Its location on the globe is 1547'S and 4755'W

    Map of Brazil

    http://en.wikipedia.org/wiki/Community_of_Portuguese_Language_Countrieshttp://en.wikipedia.org/wiki/Community_of_Portuguese_Language_Countries
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    FLAG OF BRAZIL:

    The current flag of Brazil was officially adopted on November

    15, 1889.

    The flag is green, symbolic of Brazil's lush fields and forests. Its

    primary feature is a large yellow diamond; symbolic of Brazil's

    wealth in gold, and in its center floats a blue celestial globe.

    It includes 27 white five-pointed stars (one for each state and the Federal District)

    arranged in the same pattern as the night sky over Brazil. The globe displays a white

    equatorial band with the motto ORDEM E PROGRESSO translation = (Order and Progress.)

    Variables

    A) Country

    Land and climate

    Brazil is the largest of the Latin American countries. Covering nearly half (47.3 percent) of the

    continent of South America, it occupies an area of 3,286,470 sq. miles (8,511,965 sq. km). It is the

    fifth largest country in the world after the Russian Federation, Canada, China, and the United

    States. The Equator passes through the north of the country near Macapa; the Tropic of Capricorn

    passes through the south near So Paulo. Brazil's greatest width, 2,684 miles (4,319.4 km), is

    almost the same as its greatest distance from north to south, 2,731 miles (4,394.7 km). Brazil has

    10 neighbors: the Department of French Guiana and the countries of Suriname, Guyana,

    Venezuela, and Colombia bound Brazil on the north. Uruguay and Argentina are on the south, and

    on the west are Paraguay, Bolivia, and Peru. Ecuador and Chile are the only two countries of

    continental South America that do not share a border with Brazil. The Atlantic Ocean extends

    along the entire eastern side of the country, giving it a coastline of 4,578 miles (7,367 km).

    Brazils

    climate:

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    Brazils climate varies according to latitude and elevation. Brazil is larger than the United States. As it

    is one of the few South American countries not to include the Andes Mountains, there are no

    permanent snowfields in Brazil. Brazil climate is characterized by five climatic regions of Brazil:

    equatorial, tropical, semi-arid, highland tropical and subtropical. Brazil climate varies considerably

    from mostly tropical North (the equator intersects the Amazon) to temperate zones lying below the

    Tropic of Capricorn, The seasons of Brazil climate are almost the reverse of the seasons in Europe

    and the United States.

    Temperature of Brazil

    Sao Paulo and Brasilia, on the plateau, enjoy a mild climate with temperatures ranging around 66F

    (19C).whereas Rio de Janeiro, Recife, Natal and Salvador have comparatively warmer climates.

    Porto Alegre and Curitiba experiences subtropical type of climate, with frequent frosts during the

    winter. The north east part of Brazil is most dry in nature where temperature even moves up to 38

    degree summer. Brazil though being a tropical country creeps into the temperate zone. The Amazon

    Basin is characterized by a hot, tropical climate, with yearly rainfall more than 300 cm in some

    places; the Brazilian Highlands falls under the subtropical region. The southern upland plains enjoy a

    temperate climate and seldom snowfall. Cool season is from May to September, the hot season is

    from December to March and October to May is the time for monsoon.

    Brazil rainfall

    Most of Brazil experiences rainfall between 1,000 and 1,500 millimeters annually, with most rainfall

    occurring in summer. The Amazon region gets an annual rainfall of more than 2,000 millimeters

    which moves up to 3,000 millimeters in certain areas of the western Amazon and near Belem. In

    spite of this the Amazon rain forest experiences a maximum of a three- to five-month dry season.

    EFFECT ON BUSINESS

    Brief History of Brazil:

    The Portuguese were the first European settlers to arrive in the area, led by adventurous Pedro

    Cabral, who began the colonial period in 1500. The Portuguese reportedly found native Indians

    numbering around seven million. Most tribes were peripatetic, with only limited agriculture and

    temporary dwellings, although villages often had as many as 5000 inhabitants. Cultural life appears

    to have been richly developed, although both tribal warfare and cannibalism were ubiquitous. The

    few remaining traces of Brazil's Indian tribes reveal little of their lifestyle, unlike the evidence from

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    other Andean tribes. Today, fewer than 200,000 of Brazil's indigenous people survive, most of who

    inhabit the jungle areas.

    Other Portuguese explorers followed Cabral, in search of valuable

    goods for European trade but also for unsettled land and the

    opportunity to escape poverty in Portugal itself. The only item of

    value they discovered was the pau do brasil (brazil wood tree)

    from which they created red dye. Unlike the colonizing philosophy

    of the Spanish, the Portuguese in Brazil were much less focused at

    first on conquering, controlling, and developing the country. Most

    were impoverished sailors, who were far more interested in

    profitable trade and subsistence agriculture than in territorial

    expansion. The country's interior remained unexplored.

    Nonetheless, sugar soon came to Brazil, and with it came

    imported slaves. To a degree unequaled in most of the American colonies, the Portuguese settlers

    frequently intermarried with both the Indians and the African slaves, and there were also mixed

    marriages between the Africans and Indians. As a result, Brazil's population is intermingled to a

    degree that is unseen elsewhere. Most Brazilians possess some combination of European, African,

    Amerindian, Asian, and Middle Eastern lineage, and this multiplicity of cultural legacies is a notable

    feature of current Brazilian culture.

    The move to open the country's interior coincided with the discovery in the 1690s of gold in the

    south-central part of the country. The country's gold deposits didn't pan out, however, and by the

    close of the 18th century the country's focus had returned to the coastal agricultural regions. In

    1807, as Napoleon Bonaparte closed in on Portugal's capital city of Lisbon, the Prince Regent shipped

    himself off to Brazil. Once there, Dom Joao established the colony as the capital of his empire. By

    1821 things in Europe had cooled down sufficiently that Dom Joao could return to Lisbon, and he

    left his son Dom Pedro I in charge of Brazil. When the king attempted the following year to return

    Brazil to subordinate status as a colony, Dom Pedro flourished his sword and declared the country's

    independence from Portugal (and his own independence from his father). In the 19th century coffee

    took the place of sugar as Brazil's most important product. The boom in coffee production brought a

    wave of almost one million European immigrants, mostly Italians, and also brought about the

    Brazilian republic. In 1889, the wealthy coffee magnates backed a military coup, the emperor fled,

    and Brazil was no more an imperial country. The coffee planters virtually owned the country and the

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    government for the next thirty years, until the worldwide depression evaporated coffee demand. For

    the next half century Brazil struggled with governmental instability, military coups, and a fragile

    economy. In 1989, the country enjoyed its first democratic election in almost three decades.

    Unfortunately, the Brazilians made the mistake of electing Fernando Collor de Mello. Mello's

    corruption did nothing to help the economy, but his peaceful removal from office indicated at least

    that the country's political and governmental structures are stable. Brazil has the sixth largest

    population in the world--about 148 million people--which has doubled in the past 30 years. Because

    of its size, there are only 15 people per sq. km, concentrated mainly along the coast and in the major

    cities, where two-thirds of the people now live: over 19 million in greater Sao Paulo and 10 million in

    greater Rio. The immigrant Portuguese language was greatly influenced by the numerous Indian and

    African dialects they encountered, but it remains the dominant language in Brazil today. In fact, the

    Brazilian dialect has become the dominant influence in the development of the Portuguese

    language, for the simple reason that Brazil has 15 times the population of Portugal and a much more

    dynamic linguistic environment.

    Government of Brazil

    Brazil Government is a successful combination of democracy and federalism. Brazil is a federal

    republic with 26 states and a federal district. The 1988 constitution grants broad powers to the

    federal government, made up of executive, legislative, and judicial branches. The president holds

    office for 4 years, with the right to re-election for an additional 4-year term, and appoints his own

    cabinet. There are 81 senators, three for each state and the Federal District, and 513 deputies.

    Senate terms are 8 years. Each state is eligible for a minimum of 8 seats; the largest state delegation

    (Sao Paulo's) is capped at 70 seats.Following World War I, when Brazil began to undergo rural-urban

    and agricultural-industrial transformations, its political system again was unable to cope with the

    demands of the urban middle classes and especially the working classes. The 1945-64 period is

    known for its multiparty democratic politics, and four presidents were elected freely in 1945,

    1950, 1955, and 1960. The military seized power in April 1964 and began twenty-one years of rule.

    Under its model of "relative democracy," Congress remained open, but with greatly reduced powers.

    Regular elections were held for Congress, state assemblies, and local offices.

    Major Political Parties

    Fifteen political parties are represented in Congress. Since it is common for politicians to switch

    parties, the proportion of congressional seats held by particular parties changes regularly. The major

    political parties are:

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    Workers Party (PT-center-left)

    Liberal Front Party (PFL-right)

    Brazilian Democratic Movement Party (PMDB-center)

    Brazilian Social Democratic Party (PSDB-center-left)

    Progressive Party (PP-right)

    Brazilian Labor Party (PTB-center-right)

    Liberal Party (PL-center-right)

    Brazilian Socialist Party (PSB-left)

    Popular Socialist Party (PPS-left)

    Democratic Labor Party (PDT-left)

    Communist Party of Brazil (PCdoB-left)

    After the "economic miracle" period (1967-74), Brazil entered a "stagflation" phase

    concurrent with political liberalization. During the military period, Brazilian society had

    become 70 percent urban; the economy had become industrialized, and more

    manufactured goods than primary goods were exported; and about 55 percent of the

    population had registered to vote.

    Three branches of Brazilian government:

    As one of the largest democracies in the world, Government in Brazil operates with the help

    of three distinct branches, namely the Executive, Legislature and Judiciary.

    Role of the Executive:

    The Executive branch of Brazil Government has the President as the head of the state and

    the government. He is elected on the basis of popular votes, after which he distributes

    portfolios among the ministers and secretaries he selects, for forming the cabinet. The

    Brazilian Executive Cabinet comprises ministries, secretaries and other agencies and offices

    who together contribute towards smooth running and functioning of the Brazil Government

    Legislative roles:

    The Legislative department of Brazilian Government consists of two houses the Senate

    and the Chamber of Deputies, together called the National Congress. Representatives

    from each Brazilian state compose the Senate while the Chamber of Deputies is made up of

    Federal Deputies, who are peoples representatives. Both the Senators and the Deputies are

    elected for duration of 8 year. They can even interchange parties after being elected.

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    Powers of the Judiciary:

    The Judiciary in Brazilian Government acts diversely, depending upon the nature of

    different conflicts. It is an autonomous body, comprising:

    1) Supreme Federal Court

    2) National Council of Justice

    3) Superior Court of Justice

    4) Electoral Courts and Judges

    5) Military Courts and Judges

    6) Labor Courts and Judges

    7) Federal Regional Courts and Judges

    8) Courts and Judges of the states, Federal District and territories

    Economy of Brazil:

    The Brazil Economy completely depends upon the market of Brazil. The major part of the Brazil

    economydepends upon the export of goods to other countries. The economy of Brazil acquires the

    ninth place in the world and the first place in Latin America. The economy of Brazil also is dependent

    upon the industries and agriculture of Brazil. The industrial sector in Brazil is responsible for most of

    the industrial production in Brazil. Brazil is the highest producing country in the Latin America in the

    field of agriculture. The excessive production has also led to the export of agricultural goods to other

    countries and thus, earning good amount of money. There has also been a great development in the

    field of science and technology in Brazil due to the foreign investment in the country.

    Brazil has a large service sector that comprises 66% of the economy of Brazil. The industrial sector

    comprises 20% of the total economy of Brazil. Agriculture represents 14% of the Brazil economy.

    The labor force in Brazil comprises the majority of the Brazil economy.

    Education

    The educational system in Brazil is compulsory for children ages 7 to 14. Brazil has bothpublic and

    private sectors in education. Public education is free to all Brazilians. Private schooling is not free.

    The government gives 25% of its revenue to the public schooling system and some to the private.

    Significant changes have been made in Brazil's education structure in the past 25 years however,

    there is still a long battle to fight for the educational development in Brazil. Public schools in Brazil

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    are not well cared for. The building structures, plumbing, and heating are usually in terrible

    condition. Many schools lack equipment needed and resources. In the Northeast region of Brazil,

    teachers are not well educated to teach. Many of them have not completed primary school

    themselves. Poverty and lack of schooling contribute to a vicious cycle of illiteracy in Brazil. Some

    areas of Brazil have more than half of the population that cannot write their own name. The

    country's private schools, however, are in a much better state as more money is given to them and

    educated teachers work for these institutions.

    (A school in Brazil courtesy ofhttp://studyabroad.duke.edu)Issues of

    Brazilian Education System

    Poor children have to work and cannot go to school because they have to support theirfamilies.

    Others, living in remote areas have to travel a long distance to get to school and therefore,usually do not attend.

    The dropout rate in Brazil is very high; 33 out of every 100 students who enter grade one makesit to grade six. The numbers continue to drop in high school as well.

    Another issue that prohibits children from receiving an education is the availability of facilities. Many children want to go to school; however, there is not a school they can go to. Sometimes schools are too far to travel to or there are not enough classrooms in a school for all

    children to attend.

    School hours are sometimes divided into three sessions during the day so that all children have an

    opportunity to attend for at least part of the day. Usually, this sharing of the classrooms happens in

    the cities. The more affluent regions provide better education for their people.

    Steps taken by the government of Brazil to address the issues:

    Today, the government is trying to improve the education system of Brazil. Brazil still has a huge

    foreign debt. Much of the country's money goes to pay off the national debt, leaving little for the

    http://studyabroad.duke.edu/http://studyabroad.duke.edu/http://studyabroad.duke.edu/http://studyabroad.duke.edu/
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    education systems. Since 1998, reform efforts have made high school free and they are allocating

    18% of the countrys total budget to education. These efforts are made in hopes that the literacy

    level will increase. The future of Brazil is dependent on the development of their education system.

    Different modes of transport in Brazil:

    Air travel:Brazil's airlines are Varig and Tam. Both Varig and Tam are the only Brazil airlines that offer air

    passes that allow visitors to fly around the country relatively easily domestically. Keep in mind

    though that domestic air travel on Brazil airlines is not cheap. Also, a note of caution: keep in mind

    that domestic flights in Brazil are subject to a departure tax (as are international flights).

    (Varigs plane flying in Brazil)

    Buses:As is the case in other South American countries, Brazilian's love to travel on buses, which are a

    primary means of cheap transportation around the country. Consequently, buses in Brazil usually

    come with an excellent and reliable service. Also, unlike other modes of transportation, buses in

    Brazil can transport you from all the major cities and towns, including right into the heart of the

    Amazon jungle. In this regard, bus journey in some of the more remote areas of Brazil have been

    known to have accidents, especially at night - so do be careful.

    Trains:Train enthusiasts should already know before they arrive which Brazilian train line to select from,

    since most trains in Brazil these days are under serviced and lack real investment. Having said this,

    South America, and Brazil in particular, offer some of the most picturesque train journeys available

    anywhere in the world, so you may want to try the trains in Brazil after all - especially the Curitiba-

    Paranagua line, which is delightful!

    Car hire:It is generally accepted that tourists should not hire cars in Brazil unless they know what they're

    doing! Road safety in Brazil is not the best in the world, and the standard of driving here leaves a lotto be desired. However, there are a number of car hire agencies operating in Brazil, so if you want to

    rent a car here it is feasible. But, do travel/drive with a good map and plenty of water.

    Boat/river travel:Those who enjoy a little more adventurous form of transportation might want to consider taking one

    of the boat ferries through some of the most spectacular, dense, vegetation in Brazil aboard a

    boat/ferry. Boats and ferries in Brazil traditionally trade their wares along the inland waterways of

    Brazil, and if you have time this is a recommended mode of Brazilian transportation.

    (Boat traveling in Brazil)

    http://www.destination360.com/south-america/brazil/amazon-jungle-tourshttp://www.destination360.com/south-america/brazil/amazon-jungle-tours
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    Health:

    The healthcare in Brazil is provided by both private and government institutions. The Minister for

    Health and Ageing administers national health policy. Primary health care remains the responsibility

    of the federal government, elements of which (such as the operation of hospitals) are overseen by

    individual states. Public health care is provided to all Brazilian permanent residents and is free at the

    point of need (being paid for from general taxation). The country is home to a number of

    international health organizations, such as the Latin American and Caribbean Center on Health

    Sciences Information, and the Edumed Institute for Education in Medicine and Health.

    Philanthropic Health Care Institution in Brazil image owned bywww.panoramia.com

    Problems with Health sector in Brazil

    According to the Brazilian Government, the most serious health problems are:

    a) Childhood mortality: about 2.51% of childhood mortality, reaching 3.77% in the northeastregion.

    b) Motherhood mortality: about 73.1 deaths per 100,000 born children in 2002.c) Mortality by non-transmissible illness: 151.7 deaths per 100,000 habitants caused by heart

    and circulatory diseases, along with 72.7 deaths per 100,000 habitants caused by cancer.

    Mortality caused by external causes (transportation, violence and suicide): 71.7 deaths per

    100,000 habitants (14.9% of all deaths in the country), reaching 82.3 deaths in the southeast

    region. In 2002, Brazil accounted for 40% of malaria cases in the

    Americas. Nearly 99% are concentrated in the Legal Amazon Region,

    which is home to not more than 12% of the population.

    http://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Primary_health_carehttp://en.wikipedia.org/wiki/States_of_Brazilhttp://en.wikipedia.org/wiki/Brazilian_nationality_lawhttp://en.wikipedia.org/wiki/Health_organizationshttp://en.wikipedia.org/wiki/Latin_American_and_Caribbean_Center_on_Health_Sciences_Informationhttp://en.wikipedia.org/wiki/Latin_American_and_Caribbean_Center_on_Health_Sciences_Informationhttp://www.panoramia.com/http://www.panoramia.com/http://www.panoramia.com/http://en.wikipedia.org/wiki/Government_of_Brazilhttp://en.wikipedia.org/wiki/Malariahttp://en.wikipedia.org/wiki/File:Equipe_de_Neurocirurgia_no_hospital_da_Benefic%C3%AAncia_Portuguesa_de_Porto_Alegre.jpghttp://en.wikipedia.org/wiki/Malariahttp://en.wikipedia.org/wiki/Government_of_Brazilhttp://www.panoramia.com/http://en.wikipedia.org/wiki/Latin_American_and_Caribbean_Center_on_Health_Sciences_Informationhttp://en.wikipedia.org/wiki/Latin_American_and_Caribbean_Center_on_Health_Sciences_Informationhttp://en.wikipedia.org/wiki/Health_organizationshttp://en.wikipedia.org/wiki/Brazilian_nationality_lawhttp://en.wikipedia.org/wiki/States_of_Brazilhttp://en.wikipedia.org/wiki/Primary_health_carehttp://en.wikipedia.org/wiki/Brazil
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    Image is Taken from (& is owned b

    Health Indicator

    Lifeexpectancyfemale

    76 years

    Life

    expectancy

    male

    70 years

    Infant

    mortality

    22.58%

    Fertility 1.89

    Sanitation 77%

    Smoker 16%

    Obesity female 18.3%

    Obesity male 8.7%

    Malnutrition 6%

    HIV 30.6%

    Currency of Brazil:

    Brazil Currency (Real) consists of Bills ranging from- R$1,

    R$2, R$5, R$10, R$20, R$50 and R$100. Coins are also

    available in varied colors and sizes with value ranging

    from 1 cent, 5 cents, 10 cents, 25 cents, 50 cents and also

    1 Real. Previously the Bills had images of Historical

    characters, but at present the images of Brazilian animals

    are illustrated on the bills. The female character at one

    side of the bill represents Brazil as a Republic.

    http://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Infant_mortalityhttp://en.wikipedia.org/wiki/Infant_mortalityhttp://en.wikipedia.org/wiki/Total_fertility_ratehttp://en.wikipedia.org/wiki/Sanitationhttp://en.wikipedia.org/wiki/Smokinghttp://en.wikipedia.org/wiki/Obesityhttp://en.wikipedia.org/wiki/Obesityhttp://en.wikipedia.org/wiki/Malnutritionhttp://en.wikipedia.org/wiki/HIVhttp://en.wikipedia.org/wiki/HIVhttp://en.wikipedia.org/wiki/Malnutritionhttp://en.wikipedia.org/wiki/Obesityhttp://en.wikipedia.org/wiki/Obesityhttp://en.wikipedia.org/wiki/Smokinghttp://en.wikipedia.org/wiki/Sanitationhttp://en.wikipedia.org/wiki/Total_fertility_ratehttp://en.wikipedia.org/wiki/Infant_mortalityhttp://en.wikipedia.org/wiki/Infant_mortalityhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancyhttp://en.wikipedia.org/wiki/Life_expectancy
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    The unit of money or Brazil currency, South America is REAL (BRL). In 1500, the Portuguese

    established their colony in Brazil (then known as New World) and introduced the 'Real' currency.

    However the first official currency that was distributed everywhere bearing the 'Real' name was

    originally printed in the year 1654 by the Dutch when they occupied the Northeastern part of Brazil.

    Real became the official currency of Brazil in 1690 and since then its official status remained intact

    till 1942. Only in 1942, the currency named Cruzeiro replaced real. The currency rate was 1000 reis =

    1 cruzeiro.

    In the 1980s and 1990s, Brazil went through a period of high inflation and hence this South American

    nation had to change its currency numerous times. Until 1986, the Brazilians dealt with Cruzeiros. In

    that year three zeros were removed and the currency was changed to Cruzado . After a couple of

    years another three zeros were removed and the new cruzados'-(Cruzados Novos) were introduced

    to the people of Brazil. In 1990, the Cruzeiros once again were in vogue after replacing Cruzados

    Novos . Finally another three zeros were reduced and the currency came to be known as Cruzeiros

    Reais. In 1994, with the implementation of the new financial plan, the new currency Real was

    launched. Thus after a long time the currency of Brazil was stabilized.

    1 Brazil real = 0.578035 U.S. dollars

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    People of Brazil:

    Population:Brazil is the most populous country in Latin America, as well as one of the most populous in the

    world. Thepopulation of Brazil in 2003 was estimated by the United Nations at 178,470,000, which

    placed it as number 5 in population among the 193 nations of the world. In that year approximately

    6% of the population was over 65 years of age, with another 30% of the population under 15 years

    of age. There were 97 males for every 100 females in the country in 2003. According to the UN, the

    annual population growth rate for 20002005 is 1.24%, with the projected population for the year

    2015 at 201,970,000. The population density in 2002 was 20 per sq km (53 per sq mi).

    The capital city, Brasilia, had a population of 1,949,000 in that 2002. Other major metropolitan areas

    and their estimated populations are as follows: Sao Paulo, 17,711,000; Rio de Janeiro, 10,556,000;

    Belo Horizonte, 4,160,000; Porto Alegre, 3,699,000; Recife, 3,307,000; Salvador, 3,180,000;

    Fortaleza, 3,007,000; Curitiba, 2,519,000; Campinas, 1,857,000; Belem, 1,634,000; Manaus,

    1,432,000; Santos, 1,257,000; Goiania, 1,103,000; Sao Luis, 948,000; and Sao Jose dos Campos,

    949,000. According to the United Nations, the urban population growth rate for 20002005 was

    1.8%.

    The southeast of the country is the most populated area. The majority of people live near the coastal

    regions. The vast interior of the country is sparsely populated, with the indigenous population

    somewhat concentrated near the Amazon River Basin.

    White48%

    brown44%

    Black7%

    Yellow1%

    Amerindia

    n0%

    Color/race (2008)

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    Languages being spoken in Brazil:

    Portuguese is the official language of Brazil, and is spoken by virtually all the population, being

    virtually the only language used in schools, newspapers, radio and TV, and used for all business and

    administrative purposes. Brazil is the only Portuguese-speaking nation in the Americas, giving it a

    national culture distinct from its Spanish-speaking neighbors. Due to this, the language is somewhat

    different from that spoken in Portugal and other Portuguese-speaking countries, mainly due to

    phonological differences, of similar importance to the differences between U.S. English and British

    English.

    Religion:

    The 2000 census indicates that about 74% of the population are affiliated with the Roman Catholic

    church. Protestants constitute roughly 15% of the population, the majority of whom (about 85%) are

    Pentecostal/evangelical; Lutherans and Baptists account for most of the remaining Protestants. The

    Assembly of God and the Universal Church of the Kingdom of God are also represented. About

    427,000 respondents to the census are members of oriental religions, which include several

    branches of Buddhism, Messianism, Seicho No-le, Perfect Liberty, Hare Krishna, Oshoo Disciples,

    Tenrykyo, Mahicari, Baha'i, Shintoism, and Taoism. There are about 500,000 Muslims, primarily of

    the Sunni and Shi'a branches. About 100,000 Brazilians are Jewish.

    Followers of Spiritism and traditional African and syncretic religions make up about 4% of the

    populace. Candomble, which focuses on traditional African deities, is a predominant religion among

    Afro-Brazilians. Xango and Macumba include practices of animism as well as the veneration of

    Catholic saints and African deities.

    In Brazil today, there is a diversity of religions. One may go as far as saying that

    Brazil is multi-religious! In the 18th century Brazil's official religion was the Roman

    Catholic Religion. This was due to the Portuguese people who were the first

    settlers and conquerors from Europe. Later as the Portuguese

    brought slaves from Africa to work on the plantations, the

    religion started to take on a different look. Even though the

    slaves were forbidden to practice their religions they managed

    to maintain their beliefs and doctrines. Since 1889 when the

    Brazilian Constitution was set forth, Brazil ceased to have an official religion. The Constitution

    guarantees absolute freedom of religion.

    http://en.wikipedia.org/wiki/Portuguese_peoplehttp://en.wikipedia.org/wiki/Americashttp://en.wikipedia.org/wiki/Portugalhttp://en.wikipedia.org/wiki/American_Englishhttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/British_Englishhttp://www.fmpsd.ab.ca/schools/df/brazil/images/religion2.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchriststatue.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/religion2.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/religion2.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchriststatue.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/religion2.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchriststatue.jpghttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/British_Englishhttp://en.wikipedia.org/wiki/American_Englishhttp://en.wikipedia.org/wiki/Portugalhttp://en.wikipedia.org/wiki/Americashttp://en.wikipedia.org/wiki/Portuguese_people
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    Most of Brazil's population claims to be Roman Catholic, however, there are many other religious

    denominations in Brazil. Some of these churches are the: Protestant, Pentecostal, Episcopal,

    Methodist, Lutheran, and Baptist. There are over a million and a half Spiritists or

    Kardescists who follow the doctrines of Allan Kardec. These Spiritists believe in

    reincarnation. There are followers of the Church of Jesus Christ of Latter Day

    Saints; small minorities of Jews; Moslems, Buddhists and numerous followers of

    Candomble and Umbanda.

    Candomble is a religion that was brought to Brazil by slaves from Nigeria. Today,

    Catholicism and Candomble both are practiced by many people. In the early 18th

    century the slaves were seen as heathens to be assimilated by their Catholic

    masters into the Catholic religion. Slaves were forbidden to practice Candomble. To maintain their

    religion , slaves coupled their deities with important religious personalities in the Catholic religion.

    This way the slave masters were happy that their slaves were celebrating and honoring the same

    religious figures they were. For example Oxala, a male God of procreation and harvest was

    identified with Jesus. Throughout the year, the two religions had corresponding festivals. The

    masters were convinced that their slaves were being assimilated. The Catholic church had noticed

    minor discrepancies, but allowed the two religions to work side by side in hopes that one day

    Candomble would diminish totally. This however was not the case. Candomble is widely practiced

    throughout Brazil today. Umbanda, a religion derived from Candomble coupled with Christianity

    and Spiritist beliefs found in Kardecism is also widely practiced.

    Christ the Redeemer (Statue of Jesus Christ peace be upon him):

    *All above images

    Have been taken

    From tourbrazil.com

    http://www.fmpsd.ab.ca/schools/df/brazil/images/mchurch.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchurch.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchurch.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchurch.jpghttp://www.fmpsd.ab.ca/schools/df/brazil/images/mchurch.jpg
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    Facts about the statue:Christ the Redeemer is a statue of Jesus Christ in Rio de Janeiro, Brazil

    considered the largest Art Deco statue in the world.[1] The statue is 39.6 meters (130 ft) tall,

    including its 9.5 meter (31 feet) pedestal, and 30 meters (98 ft) wide. It weighs 635 tons (700 short

    tons), and is located at the peak of the 700 meters (2,300 ft) Corcovado mountain in the Tijuca

    Forest National Park overlooking the city. It is one of the tallest of its kind in the world.

    History of the Statue:

    The idea for erecting a large statue atop Corcovado was first suggested in the mid-1850s, when

    Catholic priest Pedro Maria Boss requested financing from Princess Isabel to build a large religious

    monument. Princess Isabel did not think much of the idea and it was completely dismissed in 1889,

    when Brazil became a republic with laws mandating the separation of church and state. The second

    proposal for a landmark statue on the mountain was made in 1921 by the Catholic Circle of Rio.[6]

    The group organized an event called Semana do Monumento ("Monument Week") to attract

    donations and collect signatures to support the building of the statue. The donations came mostly

    from Catholics. The designs considered for the "Statue of the Christ" included a representation of

    the Christian cross, a statue of Jesus with a globe in his hands, and a pedestal symbolizing the world.

    The statue of Christ the Redeemer with open arms was chosen.

    New Seven Wonders of the World:

    On 7 July 2007, Christ the Redeemerwas named one of the New Seven Wonders of the World in a

    list compiled by the Swiss-based The New Open World Corporation. Leading corporate sponsors,

    including Banco Bradesco and Rede Globo, put large sums of money in the effort to have the statue

    voted into the top seven.

    Holidays:

    Holidays (National+ public) & Festivals in Brazil:

    Date Location DescriptionJan 1 Rio de Janeiro Ano Novo This is celebrated all over the world, but the

    biggest party is in Rio where nearly 2 million peoplegather at Copacabana Beach to party. The events start

    on December 31 and continue into the morning ofJanuary 1. There are live music venues and fireworks as

    well as Candomble ceremonies. More..

    Jan 6 Salvador Three Kings Festival. The city celebrates the nativity

    with a procession on the coast and events near thePraca da Se.

    Jan Salvador Festival of the Good Lord Jesus of the Seafarers. On

    the first Sunday of the year, the city of Salvador feastsand organizes a processional of hundreds of small sea

    http://en.wikipedia.org/wiki/Statuehttp://en.wikipedia.org/wiki/Jesus_Christhttp://en.wikipedia.org/wiki/Rio_de_Janeirohttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Art_Decohttp://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Largest_christ-0http://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Largest_christ-0http://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Largest_christ-0http://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Corcovado_(Brazil)http://en.wikipedia.org/wiki/Tijuca_Foresthttp://en.wikipedia.org/wiki/Tijuca_Foresthttp://en.wikipedia.org/wiki/Corcovadohttp://en.wikipedia.org/wiki/Catholichttp://en.wikipedia.org/wiki/Priesthttp://en.wikipedia.org/wiki/Isabel_of_Brazilhttp://en.wikipedia.org/wiki/Monumenthttp://en.wikipedia.org/wiki/Republichttp://en.wikipedia.org/wiki/Separation_of_church_and_statehttp://en.wikipedia.org/wiki/Landmarkhttp://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Riotur-5http://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Riotur-5http://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Riotur-5http://en.wikipedia.org/wiki/Christian_crosshttp://en.wikipedia.org/wiki/Globehttp://en.wikipedia.org/wiki/Pedestalhttp://en.wikipedia.org/wiki/New_Seven_Wonders_of_the_Worldhttp://en.wikipedia.org/wiki/Banco_Bradescohttp://en.wikipedia.org/wiki/Rede_Globohttp://www.braziltravelinformation.com/brazil_trip_planning_new_year.htmhttp://www.braziltravelinformation.com/brazil_trip_planning_new_year.htmhttp://en.wikipedia.org/wiki/Rede_Globohttp://en.wikipedia.org/wiki/Banco_Bradescohttp://en.wikipedia.org/wiki/New_Seven_Wonders_of_the_Worldhttp://en.wikipedia.org/wiki/Pedestalhttp://en.wikipedia.org/wiki/Globehttp://en.wikipedia.org/wiki/Christian_crosshttp://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Riotur-5http://en.wikipedia.org/wiki/Landmarkhttp://en.wikipedia.org/wiki/Separation_of_church_and_statehttp://en.wikipedia.org/wiki/Republichttp://en.wikipedia.org/wiki/Monumenthttp://en.wikipedia.org/wiki/Isabel_of_Brazilhttp://en.wikipedia.org/wiki/Priesthttp://en.wikipedia.org/wiki/Catholichttp://en.wikipedia.org/wiki/Corcovadohttp://en.wikipedia.org/wiki/Tijuca_Foresthttp://en.wikipedia.org/wiki/Tijuca_Foresthttp://en.wikipedia.org/wiki/Corcovado_(Brazil)http://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Short_tonhttp://en.wikipedia.org/wiki/Christ_the_Redeemer_(statue)#cite_note-Largest_christ-0http://en.wikipedia.org/wiki/Art_Decohttp://en.wikipedia.org/wiki/Brazilhttp://en.wikipedia.org/wiki/Rio_de_Janeirohttp://en.wikipedia.org/wiki/Jesus_Christhttp://en.wikipedia.org/wiki/Statue
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    vessels.

    Jan Salvador Washing of the Steps of Bonfim ChurchOn the 3rdThursday of January, this holiday is celebrated

    exclusively in Salvador and is one of the most important

    religious ceremonies in the region. Hundreds of women

    in traditional Bahian clothing gather around the churchto wash its steps.

    Jan 20 Rio Saint Sebastian Day This is a huge party in honor of

    the patron saint of Rio de Janeiro.

    Feb Rio de Janeiro& Salvador

    Carnaval 40 days before lent, usually in late February,the enormous celebration of Carnaval happens in Rio deJaneiro and other parts of Brazil. More..

    Feb Brazil-wide Festa de Lemanja This festival occurs all over Brazil.

    Beginning with fireworks at five am, this festival honors

    the Yoruban goddess of the salt waters. People offerflowers and jewelry to the sea. The largest celebration

    is in Salvador on Praia Vermelha.

    Mar Brazil-wide Easter Weekend (Semana Santa) This importantCatholic holiday is celebrated all over Brazil withprocessions and concerts.

    Mar NovaJerusalem

    Passion Play Ten days after Easter, South America'slargest passion play takes place in Nova Jerusalem, just

    outside of Recife in Brazil's Northeast.Mar Sao Paulo Formula 1 Gran Prix The last weekend in March or

    April, the city of Sao Paulo hosts this international

    racing event annually.Mar Salvador PercPan A percussion festival where a number of

    Brazilian music sensations perform along with Brazilian

    percussion groups.Mar 12 Amazon Festa de Sao Jose The city of Macapa features a week-long celebration honoring the city's patron saint. Ends

    on March 19th.Apr 16-21 Brazil-wide Tiradentes This is a national holiday with celebrations

    and events taking place all over Brazil.May Brazil-wide Festa do Divino Epirito Santo The whole country

    celebrates a religious festival by giving alms to the poor,processionals, and folklore festivals.

    June 13-14. Everywhere Festas Juninas This harvest festival is celebrated allover Brazil. It is very family oriented with music,

    bonfires, and fairs in honor of the saints Anthony, John,

    and Peter.June Petropolis Bauernfest In the last weekend of June and the first

    week of July, this village celebrates its German heritagewith a German food and music.

    June Sao Paulo Carlton Dance Festival A dance festival in the

    metropolis.

    June 10 Salvador Corpus Christi A festival in the Pelourinho district.June 13 Salvador Festa de Santo Antonio Celebrates the patron saint of

    matrimony.

    June 24 Salvador Sao Jaoa (Saint John) A harvest festival featuring forro

    music and dancing.

    June 29 Salvador Festa de Sao Pedro (Saint Peter) A festival honoringthe patron saint of widows and fishermen.

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    July 2 Salvador Bahian Independence Day A huge party Salvador style

    in Campo Grande.July Ilhabela Sailing Festival Boat lovers won't want to miss the

    largest sailing event in Brazil, which takes place off the

    coast of Sao Paulo.

    Sept 7 Brazil-wide Brazilian Independence Day This is Brazil's nationalholiday and is celebrated all over the country. Rio hosts

    the biggest party around the Avenida Rio Branco.

    Sept 27 Salvador Sao Cosme e Sao Damiao In honor of two Arab saints

    and caruru is served, a traditional stew.Oct Sao Paulo Sao Cosme e Sao Damiao This huge art event is

    celebrated every year in Ibirapuera Park and features

    the best Art, theater, music, and architecture that Sao

    Paulo has to offer.

    Dec 4 Salvador Santa Barbara This festival honors the saint Barbara,whose is the Candomble equivalent of Iansa, the

    goddess of the wind. It is a huge party with food and

    music.Dec 24 Brazil-wise Christmas Eve Brazilians attend midnight Mass all over

    the country to celebrate.

    Life style

    Food:

    Generally depend on nutritious food than apparently sumptuous dishes. They have specified choice

    for breakfast, lunch and dinners which do not vary a lot from the major North American dishes.

    Breakfast

    Brazilian prefer simple breakfast comprising of coffee, milk,

    bread and jam, sometimes cheese and ham, with fresh fruit also.

    There may be mangoes, papayas, watermelons and avocado

    cream in addition to all those. The side dishes may vary with the

    city you are dwelling in.

    Brazil, Lunch & Dinner

    Irrespective of the venue that is, home or restaurant, meals are not just a time to eat, but also to

    share jovial moments with family friends and associates. The "family" meals are something one

    should opt for. Either for lunch or dinner, Brazil abounds in wonderful, inexpensive restaurants

    where home meals are dispatched on order in terms of weight of the food. Drinks and desserts are

    also available in most Brazilian restaurant. Dinner is generally served at a delayed time than in the

    U.S. Many Brazilian may prefer a lighter meal of coffee bread, cheese and cold cuts in dinner time.

    http://www.mapsofworld.com/brazil/information/brazilian-restaurant.htmlhttp://www.mapsofworld.com/brazil/information/brazilian-restaurant.html
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    The national dish of Brazil is called Feijoada. It contains black beans, pork sausage, tripe(stomach of cow or other cud-chewing animal), spices, and greens, and is served with rice. It's

    possible to eat these every day and in some regions it's hard not to.

    Brazilians also use farinha as a condiment. This is made from the root of cassava, or manioc, atropical plant that is native to Brazil. When it is cooked and dried, people sprinkle it on soups,

    meat, and stews and use it as flour in bread and puddings.

    Every region of Brazil has its own special foods. Charque (dried and salted beef) is traditional insouthern Brazil. In the Northeast and along the Amazon River, fish dishes are popular. The

    cowboys of the southern grasslands eat a form of barbecued beef. Oranges, pineapples,bananas, papayas, mangos, and other varieties of tropical fruit are plentiful and popular.

    Coffee is Brazil's main beverage. Brazilians like to drink cafezinhos, tiny cups of sweet,steaming hot coffee several times a day. Another beverage is mat, an herbal tea. It is

    sometimes served in a hollowed-out gourd and drunk with a straw.

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    National game of brazil:

    Football is the national game of brazil and also one of the most played game on the streets of

    brazilThe National Team has won the FIFA World Cup tournament a record five times, in 1958, 1962,

    1970, 1994 and 2002[1]and is the only team to succeed in qualifying for every World Cup

    competition ever held, and to be among the favorites to win the trophy every time the competition

    is scheduled. Pel, one of the most recognized footballers in history, led Brazil to three of those

    championships and is the top scorer of all time in the sport. After Brazil won its third World Cup,

    they kept the Jules Rimet Trophy permanently. All of the contemporary talents in the national team

    prominent in the football world include Robinho, Ronaldinho, and Kak, as well as Marta in the

    women's game. Some of these players can be considered super-stars, achieving celebrity status

    internationally and signing sports contracts, as well as advertisement and endorsement contracts, in

    the value of millions ofeuros.

    Position Of The Family:

    The dominant social representation of family in Brazil is

    the traditional family, comprised of a couple and their

    children, with an emphasis on the psychological and

    emotional bond. Another important characteristic is the

    connection with extended families: Although the

    individuality of the couple is respected, spouses are

    expected to maintain close ties with families of origin.

    Family life in Brazil underwent major changes during the

    last three decades of the twentieth century. More

    diverse and complex forms emerged. The number of dual-worker, single-parent, andremarried families increased. Regardless of social class, families became smaller. On the

    http://en.wikipedia.org/wiki/Brazilian_national_football_teamhttp://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/Football_in_Brazil#cite_note-0http://en.wikipedia.org/wiki/Football_in_Brazil#cite_note-0http://en.wikipedia.org/wiki/Football_in_Brazil#cite_note-0http://en.wikipedia.org/wiki/Pel%C3%A9http://en.wikipedia.org/wiki/Jules_Rimet_Trophyhttp://en.wikipedia.org/wiki/Robinhohttp://en.wikipedia.org/wiki/Ronaldinhohttp://en.wikipedia.org/wiki/Kak%C3%A1http://en.wikipedia.org/wiki/Marta_Vieira_da_Silvahttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Eurohttp://en.wikipedia.org/wiki/Marta_Vieira_da_Silvahttp://en.wikipedia.org/wiki/Kak%C3%A1http://en.wikipedia.org/wiki/Ronaldinhohttp://en.wikipedia.org/wiki/Robinhohttp://en.wikipedia.org/wiki/Jules_Rimet_Trophyhttp://en.wikipedia.org/wiki/Pel%C3%A9http://en.wikipedia.org/wiki/Football_in_Brazil#cite_note-0http://en.wikipedia.org/wiki/FIFA_World_Cuphttp://en.wikipedia.org/wiki/Brazilian_national_football_team
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    political level, movements to increase democracy and build citizenship raised feminist

    consciousness. Women have entered the work force and are seeking better education and

    equality in the workplace. Dual-career and dual-worker marriages have become common in

    urban areas. In the capital city, Brasilia, a vast number of man and women are employed

    full-time in public offices and in the administrative service sector. Approximately five

    hundred men and women living in this area participated in a study regarding dual-career/dual-worker marriages. Men and women in the study agreed that work allows

    women to enjoy greater independence and freedom. Women felt that the burden of

    traditional role expectations exacerbated work stress; they continue to be responsible for

    the majority of domestic activities. However, 35 percent of the men said that they perform

    approximately half or more of the household tasks. Men and women are happy with their

    marriages and are willing to make efforts for the relationship to work.

    Models of family organization:

    There is not a single model of family organization in Brazilian society. The first one described

    here is that from the family of African origin. The Africans who were taken to Brazil from

    1500 to 1850 (i.e., from its discovery until the end of the slave trade) came from several

    African cultural groups representing various types of family organizations - matriarchal,

    patriarchal, polygamous etc. Moreover, these had large differences in religion, language and

    tradition. Living and working in Brazil, the "slave family" was more affected by political-

    institutional forces than cultural factors. For example, the sale of slaves from their "owners"

    caused the separation of couples, parents, and their offspring. Today, this pattern of loose

    family bonds can be seen in the low-income classes of African origin, mainly in families from

    the states of the Northeast of the country. The second model of family, the traditional

    family, was characterized by a patriarchal system formed by people of Iberian origin.

    According to Romanelli (2000), the model of a Brazilian contemporary family includes a

    hierarchical structure, with husband/father exerting authority and power over the wife andchildren, a work division separating 'masculine' from 'feminine' tasks, and attribution and

    the bigger proximity between the mother and the children. The contemporary family hasbeen influenced by deep demographic, economic, and social changes, particularly since the

    1940s, as discussed below. These factors have resulted in changes in their structural

    relations and in the redefinition of the traditional model of the nuclear family. For example,

    in 1990, this model represented only 61% of homes in Brazil and the average number of

    persons per family was 4.1, both in urban and rural areas. It is important to stress that

    differences between regions are noticeable. For instance, families from the North and

    Northeast regions have the largest families in the country (4.5) with 2.5 children per family

    whereas the figures from the Southeast region are 3.9 and 1.9, respectively.

    Attitudes of Brazilians:

    A Brazilian household usually consists of parents and children. However, the group is not

    isolated from other family members, similar to western society. The children in a Brazilian

    family remain close with their parents, and usually live with them until they are married.

    Additionally, after children are married they still usually remain a relatively close distance totheir family.

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    Relationship with extended families:

    Brazilians have very strong relationships with their extended family members. Extended

    family members often live very close to one another and interact regularly. The interaction

    among the groups is usually weekly, but could be as regularly as daily.

    Effect on business:

    Brazilians attitudes towards family affect their actions in business. Due to their close

    relationships with family members and desire to be close to each other they are more likely

    to consult family members on job decisions. Additionally, a Brazilian is more likely to

    consider how a business decision will affect his/her family.

    Brazilian behaviors:

    Make appointments at least two weeks in advance. Never try to make impromptu calls atbusiness or government offices

    Be prepared to commit long term resources (both in time and money) toward establishingstrong relationships in Brazil. This is the key to business success

    Never start into business discussions before your host does. Business meetings normally beginwith casual 'chatting' first

    Midday the normal time for the main meal. A light meal is common at night, unlessentertaining formally

    American coffee is a mere shadow of Brazilian coffee. Expect to be served small cups of verystrong coffee If entertained in the home, it is polite to send flowers to the hostess the next day, with a thank-

    you note.

    Giving a gift is not required at a first business meeting; instead buy lunch or dinnerPurple flowers are extensively used at funerals, so be cautious when giving someone purple

    flowers. Violets are OK to give.

    Brazils Society:

    In the recent years Brazils economic success has not been reflected into social development .Poverty,urban violence, growing social security debts, inefficient public services, and the low value of the minimum

    wage are some of the main social issues that currently challenge the Brazilian government. Brazils

    economic inequality is partially responsible for the high rate of poverty in the country. In many areas of

    Brazil education, health, and security are inadequate. Corruption is widespread throughout the country.

    Brazil is currently ranked 70th on the Human Development Index.

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    Business Hours:

    Offices: Monday to Friday 8:30 a.m. or 9 a.m. to 6 p.m.

    Banks: Monday to Friday 10 a.m. to 4 p.m.

    Government: Monday to Friday 9 a.m. to 5 p.m.

    Retail: Weekdays 9 a.m. to 6 p.m., Saturday 9 a.m to 1 p.m

    Shopping centers: 10 a.m. to 10 p.m.

    Cultural Customs

    Methods of Greeting One Another In Brazil:

    Greeting is an act of communication in which human beings intentionally make their presence known to

    each other, to show attention to, and to suggest a type of relationship or social status between individuals

    or groups of people coming in contact with each other.

    Ways of greeting in Brazil:

    Brazilians are generally very warm and

    informal concerning greetings. They

    usually call everyone by his/her first

    name and do not use last names as much

    as other cultures do.

    When they first meet a person of the

    opposite gender, they greet with two or

    three kisses on the cheek (women also greet each other in this way).

    Men shake hands and sometimes give each other two pats on your shoulder.

    Brazilians like to hug their friends often--this body contact means that they are receptive

    to kindness, affection and consideration.

    Non-Verbal Behavior:

    Non-verbal communication includes facial expressions, eye contact, tone of voice, body posture

    and motions, and positioning within groups. It may also include the way we wear our clothes or

    the silence we keep.

    There are many nonverbal ways of greeting in Brazil.

    http://en.wikipedia.org/wiki/Communicationhttp://en.wikipedia.org/wiki/Social_statushttp://en.wikipedia.org/wiki/Social_statushttp://en.wikipedia.org/wiki/Communication
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    When two friends in Brazil say hello they often hug and backslap. When the men of Brazil greeteach other, they shake hands however do not maintain eye contact. Usually these handshakes

    will last for a long time.

    Brazilian is talking to someone of a different status or age e.g. younger or less powerful personwill look away. When leaving a small group of Brazilian people, it is important that you shake

    hands with everyone in the group.

    Women on the other hand will kiss each other on the cheeks, starting with the left cheek.Women also kiss when they are about to leave.

    When a man kisses a woman as a greeting, he generally only kisses one cheek. When a woman greets a man and wants to shake hands, she is expected to extend her hand

    first.

    When speaking, Brazilians stand very close to each other. If they accidentally brush or bumpeach other, they do not apologize. They tend to have a lot of physical contact when speaking

    with each other. If one person backs away, it will hurt the other persons feelings.

    There are many common friendly gestures in Brazil.

    One is the thumbs up gesture, which is also popular in America. In Brazil it is meant to meangood or positive.

    When a Brazilian wants to express appreciation, they pinch their earlobe between their

    thumb and forefinger.

    To invoke bad luck Brazil, it means that they do not know the answer to a question.

    When two people are close to each other, they will show it by rubbing two index fingerstogether.

    Sometimes nonverbal communication can be very different than what is expected in othercountries. One example is the O.K. symbol one can make with their hands. It is regarded as

    just meaning O.K. in the American culture. In Brazil however, this is seen as a very obscene

    gesture. It is equivalent to giving the middle finger in America. This is seen as one of the rudest

    gestures you can make in Brazil and should always be avoided.

    Another obscene hand gesture is called the corna which historically means your wife ischeating on you. It is popular in Brazil and is often used when disagreeing with a football

    referee.

    One gesture that is also used is one to say screw you. It s consists of making a fist with onehand and slapping it on top of the other hand once or twice. It is used commonly around

    Brazilian friends but can be rude if used any other time. These are gestures someone should

    avoid when visiting and doing business in Brazil.

    Following are some other gestures of Brazilians:

    Physical appearance and physical surroundings are important and provide visual cues as to

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    status and tone of conversations. For example, dressing in black is usually a sign of mourning.

    Brazilian has relaxed attitude towards time. Tardiness and/or a last minute change of plans are common. (Things will get done.) Touching is common. Kissing on both cheeks is common among family members, relatives, and

    friends. Handshaking, kissing, hugging, patting, embracing and holdings hands are common forms of

    greeting.

    Avoiding eye-to-eye contact shows respect. Students usually greet teachers with a kiss on both cheeks. Young children may address the

    teacher as, Tia(Aunt).

    Personal space and physical space are not emphasized. For example, a person will stand lessthan a foot away from the other when conversing.

    Words And Pharases:Brazilian people use some different words and expressions, and the pronunciation is very different.

    Portuguese people tend to speak faster and swallow some vowels, while Brazilians have lots of different

    accents with many African and indigenous expressions. For example: Anteater in Portugal is called "papa-

    formigas" (literally "ant eater", while in Brazil it's called "tamandu", an indiginous word for the animal.

    Nevertheless, if you speak slowly, no matter which accent are you

    Hello: Ol (With an open A, ah... The O is pronounced like in Spanish, also open.)

    Goodbye: Adeus (Again, open A. The E is pronounced like in French. This word is great because it can be

    formal or not, and it's easy to say.)

    Father: Pai

    Mother: Tmae (Mum: Mae

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    References

    www.communicaid.com

    www.prospects.ac.uk/cms

    www.worldbusinessculture.com

    www.everyculture.com

    www.infopleas

    www.v-brazil.com/governmente.com

    www.presidencia.gov.br/ingles/

    http://www.communicaid.com/http://www.communicaid.com/http://www.prospects.ac.uk/cmshttp://www.prospects.ac.uk/cmshttp://www.worldbusinessculture.com/http://www.worldbusinessculture.com/http://www.everyculture.com/http://www.everyculture.com/http://www.infopleas/http://www.infopleas/http://www.v-brazil.com/governmente.comhttp://www.v-brazil.com/governmente.comhttp://www.v-brazil.com/governmente.comhttp://www.presidencia.gov.br/ingles/http://www.presidencia.gov.br/ingles/http://www.presidencia.gov.br/ingles/http://www.v-brazil.com/governmente.comhttp://www.infopleas/http://www.everyculture.com/http://www.worldbusinessculture.com/http://www.prospects.ac.uk/cmshttp://www.communicaid.com/