Brave New World of Responsive Design
description
Transcript of Brave New World of Responsive Design
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Traffic Melbourne134 Gwynne Street Richmond VIC 3121 T 03 8320 5700 F 03 8320 6405
Traffic SydneyLevel One 326 Oxford Street Paddington NSW 2021 T 02 8916 4500 F 02 9361 0888 traffic.com.au
June 2013
YUAN WANGDIGITAL DESIGN DIRECTOR
Brave New Worldof Responsive Design
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DESIGNERS
NewChallenges
BetterProfessionals
MoreCollaboration
BetterWork
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NON DESIGNERS
BetterUnderstanding
MoreEmpowerment
MoreCollaboration
BetterWork
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The Watchmaker
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The ultimate control freak.
Obsessive about details.
Talented but difficult.
Prime example of a design silo.
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The Dreamer
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Lives and breathes creativity.
Bursting with new ideas.
Unable to finish and complete.
Inspiring but frustrating.
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The Photocopier
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Takes copying to the extreme.
Templates everything.
Always use the same formula.
Efficient but unoriginal.
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The Conductor
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The best people person.
Feeds off the energy and creativity of others.
Able to use their team effectively.
Prime example of design collaboration.
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CHALLENGES
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Not enough time.
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Websites are dirt cheap.
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I am not appreciated.
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Desktop or mobile first?
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TIPS
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Educate about the values of design.
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Make a geek your best friend.
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Turn silos into collaborations.
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Sketch sketch sketch
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Design for the users and customers.
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Traffic
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Twitter: @traffic_ausFacebook: facebook.com/TrafficAdvertisingPinterest: pinterest.com/trafficausWeb: www.traffic.com.au
Twitter: @yuanwangtweetsEmail: [email protected]
Me
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