Brannigan Foods case spreadsheet.xlsx
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Year 2011 2012 E 2013 Net sales of Brannigan's Foods worldwide 7330 7979 8230 Net Sales of US Soup Division 3034 2973 2913 Less: Cost of good sold 1669 1635 1602 Marketing, R&D, Selling Expenses 425 416 408 Other expenses 625 627 600 Net Earning 315 295 303 Broken out of Marketing and selling expenses Advertising and Promotion 189 178 170 2010 2011 Growth Ready to serve wet soup 2257 2020 -10.5% Condensed wet soup 1893 1821 -3.8% Dry Soup 1366 1397 2.3% Ready to serve broth 862 915 6.1% Refrigerated soups 142 164 15.5% Frozen Soups 27 46 70.4% Deli Soups 110 140 27.3% Total 6657 6503 -2.3%
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Brannigan Foods case spreadsheet
Transcript of Brannigan Foods case spreadsheet.xlsx
Year 2011 2012 E 2013 2013 TiphaNet sales of Brannigan's Foods worldwide 7330 7979 8230 8230Net Sales of US Soup Division 3034 2973 2913 2954Less:Cost of good sold 1669 1635 1602 1625Marketing, R&D, Selling Expenses 425 416 408 426Other expenses 625 627 600 606Net Earning 315 295 303 297Broken out of Marketing and selling expensesAdvertising and Promotion 189 178 170 188
2010 2011 GrowthReady to serve wet soup 2257 2020 -10.5%Condensed wet soup 1893 1821 -3.8%Dry Soup 1366 1397 2.3%Ready to serve broth 862 915 6.1%Refrigerated soups 142 164 15.5%Frozen Soups 27 46 70.4%Deli Soups 110 140 27.3%Total 6657 6503 -2.3%
2012 2013 2013 TiphaTraditional ready to eat soups
Ready to serve wet soups 998 893 893Condensed Wet soups 917 882 882
Broths 414 439 439New products, acquisitions last 10 years
Low Sodium RTE "Heart Healthy" 321 356 390 12.00% 21.50%Annabelle's Fast n Simple 71 79 86 12.00% 21.50%
Dry soups and mixes 53 54 55Other, including private label 199 209 209Total 2973 2913 2954
Maintaining Brannigan Brand NameYear 2011 2012 2013 2014 2015Net sales of Brannigan's Foods worldwide 7330 7979 8230Net Sales of US Soup Division 3034 2973 2949 2890 2832Less:Cost of good sold 1669 1635 1622 1590 1558Marketing, R&D, Selling Expenses 425 416 413 405 397Other expenses 625 627 600 588 576Cannibalisation 25 25 24Interest 1 1 1Net Earning 315 295 288 282 276Broken out of Marketing and selling expensesAdvertising and Promotion 189 178 175 171 168
Maintaing acquired company nameYear 2011 2012 2013 2014 2015Net sales of Brannigan's Foods worldwide 7330 7979 8230Net Sales of US Soup Division 3034 2973 2949 2890 2832Less:Cost of good sold 1669 1635 1622 1590 1558Marketing, R&D, Selling Expenses 425 416 419 410 402Other expenses 625 627 600 588 576Cannibalisation 18 17 17
1 1 1Net Earning 315 295 290 284 278Broken out of Marketing and selling expensesAdvertising and Promotion 189 178 181 177 174
Year 2011 2012 2013 2014 2015Net sales of Brannigan's Foods worldwide 7330 7979 8230Net Sales of US Soup Division 3034 2973 2929 2894 2866Less:Cost of good sold 1669 1635 1610 1590 1574Marketing, R&D, Selling Expenses 425 416 423 419 416Other expenses 625 627 600 588 576Net Earning 315 295 296 296 300Broken out of Marketing and selling expensesAdvertising and Promotion 189 178 180 171 163
Year 2011 2012 2013 2014Net sales of Brannigan's Foods worldwide 7330 7979 8230Net Sales of US Soup Division 3034 2973 2957 3186Less:Cost of good sold 1669 1635 1626 1752Marketing, R&D, Selling Expenses 425 416 427 447Other expenses 625 627 600 588Net Earning 315 295 304 399Broken out of Marketing and selling expensesAdvertising and Promotion 189 178 189 209
2012 2013 2013 Pugh 2014 PughTraditional ready to eat soups
Ready to serve wet soups 998 893 1819 1962Condensed Wet soups 917 882
Broths 414 439 439 466New products, acquisitions last 10 years
Low Sodium RTE "Heart Healthy" 321 356 356 395Annabelle's Fast n Simple 71 79 79 88
Dry soups and mixes 53 54 54 55Other, including private label 199 209 209 219Total Sales 2973 2913 2957 3186
