BrandZ 2014 LatAm Top50 Chart
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# Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2013-2014 2014 2013 1 8,025 6,620 4 21% Beer 2 7,055 6,520 4 8% Beer 3 6,084 5,611 4 8% Retail 4 5,308 6,577 2 -19% Communication Providers 5 4,177 5,492 2 -24% Financial Institutions 6 4,107 3,537 5 16% Retail 7 3,625 3,281 2 11% Communication Providers 8 3,585 3,803 3 -6% Beer 9 3,565 3,903 5 -9% Beer 10 3,477 2,301 4 51% Beer 11 3,446 5,137 1 -33% Energy 12 3,426 4,454 1 -23% Communication Providers 13 3,376 4,006 2 -16% Financial Institutions # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2013-2014 2014 2013 27 2,457 2,466 3 0% Financial Institutions 28 2,365 2,487 4 -5% Beer 29 2,236 3,707 4 -40% Cosmetics 30 2,084 2,094 3 -1% Financial Institutions 31 1,759 2,091 1 -16% Financial Institutions 32 1,630 1,401 5 16% Beer 33 1,545 1,272 2 21% Energy 34 1,540 1,636 3 -6% Financial Institutions 35 1,379 1,281 4 8% Financial Institutions 36 1,262 1,558 4 -19% Retail 37 1,182 - 2 N/A Food 38 1,145 1,284 3 -11% Beer 39 1,109 1,187 2 -7% Retail # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2013-2014 2014 2013 14 3,252 5,762 1 -44% Energy 15 3,181 3,204 4 -1% Energy 16 3,175 3,632 3 -13% Financial Institution 17 3,097 2,768 2 12% Communication Providers 18 3,058 3,274 4 -7% Airlines 19 3,006 3,009 4 0% Financial Institutions 20 2,804 2,992 2 -6% Retail 21 2,748 2,034 1 35% Industrial 22 2,687 2,066 3 30% Retail 23 2,608 2,976 3 -12% Food 24 2,494 1,567 2 59% Financial Institutions 25 2,486 1,932 4 29% Retail 26 2,466 1,933 2 24% Food # Brand Brand Value (US$ Mil.) Brand Contribution Index Brand Value Change 2013-2014 2014 2013 40 1,103 - 3 N/A Retail 41 1,094 1,010 4 8% Beer 42 1,076 - 5 N/A Beer 43 1,058 1,465 2 -28% Retail 44 1,037 1,095 3 -5% Financial Institutions 45 1,005 1,036 2 -3% Food 46 988 992 3 0% Financial Institutions 47 987 - 4 N/A Retail 48 969 - 2 N/A Financial Institutions 49 932 1,248 4 -25% Retail 50 931 - 3 N/A Communication Providers Brazil Mexico Colombia Chile Argentina Peru BRaNdz ™ toP 50 MOsT vaLuAbLe LAtIn AMeRiCaN brAnDs 2014 Source: Millward Brown Vermeer and
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the last top brands in latin america
Transcript of BrandZ 2014 LatAm Top50 Chart
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# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
1 8,025 6,620 4 21%
Beer
27,055 6,520 4 8%
Beer
36,084 5,611 4 8%
Retail
4 5,308 6,577 2 -19%
Communication Providers
54,177 5,492 2 -24%
Financial Institutions
64,107 3,537 5 16%
Retail
73,625 3,281 2 11%
Communication Providers
83,585 3,803 3 -6%
Beer
93,565 3,903 5 -9%
Beer
103,477 2,301 4 51%
Beer
113,446 5,137 1 -33%
Energy
123,426 4,454 1 -23%
Communication Providers
133,376 4,006 2 -16%
Financial Institutions
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
272,457 2,466 3 0%
Financial Institutions
282,365 2,487 4 -5%
Beer
292,236 3,707 4 -40%
Cosmetics
302,084 2,094 3 -1%
Financial Institutions
311,759 2,091 1 -16%
Financial Institutions
321,630 1,401 5 16%
Beer
331,545 1,272 2 21%
Energy
341,540 1,636 3 -6%
Financial Institutions
351,379 1,281 4 8%
Financial Institutions
361,262 1,558 4 -19%
Retail
371,182 - 2 N/A
Food
381,145 1,284 3 -11%
Beer
391,109 1,187 2 -7%
Retail
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
143,252 5,762 1 -44%
Energy
153,181 3,204 4 -1%
Energy
163,175 3,632 3 -13%
Financial Institution
173,097 2,768 2 12%
Communication Providers
183,058 3,274 4 -7%
Airlines
193,006 3,009 4 0%
Financial Institutions
202,804 2,992 2 -6%
Retail
212,748 2,034 1 35%
Industrial
222,687 2,066 3 30%
Retail
232,608 2,976 3 -12%
Food
242,494 1,567 2 59%
Financial Institutions
252,486 1,932 4 29%
Retail
262,466 1,933 2 24%
Food
# Brand
Brand Value (US$ Mil.) Brand
Contribution Index
Brand Value
Change 2013-20142014 2013
401,103 - 3 N/A
Retail
411,094 1,010 4 8%
Beer
421,076 - 5 N/A
Beer
431,058 1,465 2 -28%
Retail
441,037 1,095 3 -5%
Financial Institutions
451,005 1,036 2 -3%
Food
46988 992 3 0%
Financial Institutions
47987 - 4 N/A
Retail
48969 - 2 N/A
Financial Institutions
49932 1,248 4 -25%
Retail
50931 - 3 N/A
Communication Providers
Brazil MexicoColombiaChileArgentina Peru
BrandZ ToP 50 MoSt VaLUabLe LaTIN aMerican braNDS 2014
BrandZ Top 50 Most Valuable Latin American Brands 2014 BrandZ Top 50 Most Valuable Latin American Brands 201418 19
Source: Millward Brown Vermeer and
