Prudential First Realty of Newton

About Brandy Underberg

• Married to Ed• Has 2 girls Lourdes, 9

& Milan, 5• Lived in Newton

almost 8 years• Active in the

community• The only Accredited

Staging Professional in Newton

About Prudential

• Prudential has the highest average sales price locally & nationally

• We have one of the most experienced and educated offices in Newton

Customer Satisfaction

• Prudential ranks “Highest in Satisfaction” for Home Sellers according to J.D. Powers & Associates 2010 study

Our Connection to the Community• We are active members of United Way, Kiwanis,

Newton Development Committee, Newton Housing Development Committee, ReNew Newton, Centre for Arts and Artists.

• When you do business with us donations are made to local charities

• We have helped hundreds of families relocate to and from this community and believe in giving back.

Internet Marketing of Your Property89% of Buyers start their search online & that number is 97% for Gen Xer’s

• MLS (Multiple Listing Service)• REALTOR.com (which feeds to 12+ other real

estate websites)• PrudentialFirstRealtyofNewton.com & my

personal site BrandyUnderberg.com• CraigsList.com• Social Media Sites (Facebook & Twitter)• Our own Virtual Tour Channel

(NewtonRealEstate)on YouTube.com

Print Marketing of Your Property• Newton Daily News

• Jasper County Advertiser

• Full Color Brochures

• Send out just listed postcards to potential buyers and your neighbors

Additional Marketing• Place a sign in the front yard

• Conduct a tour of your home with all the local Newton Board of REALTORS agents

• KCOB Radio

• LOTS of pictures-pictures drive 10 times more traffic to your listing

• Open Houses if requested

• Staging if requested

Marketing through Staging

• Staged homes sell on average 83% faster and for more money*

• Your property will be listed on the StagedHomes.com website

• Presentation is more important in a buyers market

• Before buyers decide to buy, they need to mentally move their own things into a home. If a home has too much or too little in it, it is difficult for most buyers to visualize how their own things will look in the home.

*per the International Association of Home Staging Professionals & HomeStaging.com

Top 10 Benefits of Staging

1. Faster Sales Time - Reduce Time on Market2. Best Sales Price3. Professional Image - Staged homes look better in print and internet advertising.4. Great Market Differentiator5. Distinct Marketing Advantage over non-staged homes6. Attract a broader range of buyers - Staged homes are more appealing and are recognized as the best properties to see.7. Buyers view Staged Homes as well cared for properties.8. Building Inspectors view Staged homes as cared for

properties.9. Staged homes are more likely to appraise at full value.10. Tax Advantages - Staging may be tax deductible as a

service done to specifically prepare your home for sale.

Staging Examples

Communication• You will receive a weekly listing & activity report

by email• I will contact you after each showing or open

house• You will receive a monthly report on how your

home is being marketed• I will contact you monthly to evaluate the activity

on your property with you and make any needed changes

HSA Home Warranty

• You are protected while your home is on the market.

• You have a marketing edge.

• You’re helping prevent post-sale disputes.

An Offer!!!

• Explain the offer to you and answer your questions.

• Help you determine the best course of action by pointing out potential advantages and disadvantages of the offer and clarifying the choices available to you.

• Prepare an Estimate of Net Proceeds based on the proposed price and terms.

• Negotiate through the buyer’s agent, and handle possible counteroffers, to reach a final agreement that is favorable to you.

Closing the Sale• Explain to you in detail all the steps that will occur for a

successful closing, and answer any questions you might have.

• Work with the buyer’s broker, settlement officer, title officer and others to help coordinate their activities and keep the transaction moving forward.

• Monitor progress of inspections, the buyer’s loan and other contingencies as called for in the purchase contract. Resolve questions or problems that might arise, in order to ensure a timely closing.

• Accompany the buyer and buyer’s agent during their final walk-through of the property.

• Assist you in handling details required for the completion of the transaction.

• Communicate with you on a regular basis so that you can stay informed and as worry-free as possible.

When the Deal is Done

• I would like to be your REALTOR for Life

• It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs and refer your friends and family to me.

• You will receive a survey to complete after the transaction

Prudential Service Pledge

• We will communicate with you in a timely and efficient manner.

• We will plan a home search based on your needs. We will give you reliable information and solid advice so that you can make informed decisions.

• We will inform you of your choice of the various types of representation.

• We will introduce you to properties & neighborhoods that meets your requirements.

• We will help you obtain the financing you may need for a home purchase.

• We will assist you in preparing a purchase offer on the property of your choice.

• We will represent you in the transaction with the seller & the seller’s real estate representative.

• We will work to protect your interests throughout the transaction.

• We will help coordinate the closing of your transaction.