Team 360 Degree

2nd Runner UpBrandwitz 2015

Organized By: IBA Communications Club & Access To Information(A2I)-Prime

Ministers Office

BRANDWITZ15: GRAND FINALE (Part-2 Weightage 75%)

Brandwitz '15

BRANDWITZ 15 GRAND FINALE

Team 360 degree

Azizul Hasan

Asif Ahmed Tonmoy

Sabiha Sultana

Safwat Ahmed

Situation analysis

Brandwitz '15

Bangladesh in digital era

30.5 million people currently using internet

Government providing digital service in different sectors

Government websites are not browsed frequently by people

Brandwitz '15

Services

Brandwitz '15

brandwitz '15

education

Education Digital Classroom

BD Pathshala

/Teachers Portal BANSDOC

Examination Result

Brandwitz '15

brandwitz '15

Helath

health Telemedicine

- Health, Population, Nutrition eToolkit

Brandwitz '15

Brandwitz '15

E-Governance

Online Police Service

Land record & Survey

Law enforcement

Job Placement

Brandwitz '15

Online PSC Application Form

Bangladesh Army Application Form

Bangladesh Air Force Application Form

Bangladesh Navy Application Form

brandwitz '15

Poverty reduction

Poverty reduction Agriculture Sector

o Krishi Call Centre

o BD Rice Knowledge Bank

o Krishi Mobile Apps

o E-Purjee

Income Taxo Online Income Tax Calculator

o Online Tax Registration

Finance & Tradeo Bangladesh Bank Information Serviceso E-Marketing for o Consumer Right Protection

E-Training

Brandwitz '15

Others Passport & Visa Immigration Services

Online Applications & Registration

BISIC Industrial Unit Registration

Birth & Death Reg

Company Reg

Trade License Reg

National ID Info Update

Transportation

BRTA Chart of Rent of BUS & Minibus

BRTA Inter District Fare Charge

Vehicle Route And Rental Listings

LGED Road Database

Ticket Booking & Buying

Railway Ticketing System

Bangladesh Airlines Flight Booking

Bangladesh Betar Live FM

Bangladesh Television Online

Utility Bills( DESCO Internet Bill Payment,

DPDC Eelectricity Bills, Dhaka WASA Water

Bills, BTCL Telephone & Internet Bills

Brandwitz '15

PESTEL ANALYSIS

brandwitz '15

POLITICAL ECONOMICAL SOCIAL

TECHNOLOGICAL ENVIORNMENTAL LEGAL

STABLE GROWING LIBERAL

EMERGING MODERATE CONSTITUTIONAL

Key issue identification

Brandwitz '15

PEOPLE OF BANGLADESH ARE NOT AWARE OF THE DIGITAL

SERVICES AVAILABLE, HENCE THEY ARE NOT PARTICIPATING IN

THE TRANSFORMATION

Brandwitz '15

the big idea

campaign

Brandwitz '15

Tagline

,

Brandwitz '15

Strategic objectives

Brandwitz '15

Strategic objectives To explain the essence of Digital Bangladesh to the mass people

To create awareness about the usage of digital services

To make people enthusiastic to participate in digitalizing Bangladesh

To make the digital transformation competitive and sustainable

Brandwitz '15

Core target group

Brandwitz '15

brandwitz '15

Mass population of bangladesh

Attainment

Brandwitz '15

Attainment

Attainment

Participation Awareness

Brandwitz '15

INCREASING PARTICIPATION

Brandwitz '15

Customer Care

Brandwitz '15

Brandwitz '15

, !

,

Target group : free for all

brandwitz '15

January 2016 Why: To make services attainable December 2021

A free customer care that will help people enquire about existing services,

give suggessions and post complains

2021: Services without data

Brandwitz '15

2021: Services without data

Brandwitz '15

.services.portal.gov.bd

Target group : internet enabled mobile users

brandwitz '15

January 2016 Why: To make services flexible December 2021

A free website that will enable people without data package to access government services

*2021

Brandwitz '15

USSD *#

Brandwitz '15

a2i

SendClose

,

Target group : all mobile phone users

brandwitz '15

January 2016 Why: To make services reachable to people December 2021

An USSD code that will make people connected to required services instantly

ONLINE FORUM

FORUM 2021

Brandwitz '15

brandwitz '152021 FORUM

Make your own e-public service, shape

your Digital Bangladesh

Bangladesh Railway website doesnt have any option to

change user details

I want an app that will allow me to geo-tag environmental

hazards

Verification of VAT receipt could be done using QR scans.

Forum 2021

Target group : free for all

brandwitz '15

January 2016 Why: To make services more flexible December 2021

An online platform that will give people opportunity to participate in idea

generation and making the facilities of Digital Bangladesh more effective

brandwitz '15

Smart mobile application

brandwitz '15

Promoting digital world

CREATING AWARENESS

Brandwitz '15

brandwitz '15

Milestone advertising

Brandwitz '15

Bus advertising

Brandwitz '15

Cng campaign

brandwitz '15

Rickshaw Advertising

Under 19 world cup

Brandwitz '15

Brandwitz '15

Under 19 world cup

,

services.portal.gov.bd

Smart card branding

Brandwitz '15

Brandwitz '15

Income tax event

Brandwitz '15

Brandwitz '15

Calendar marketing

Brandwitz '15

Brandwitz '15

Calendar marketing

services.portal.gov.bd

,

,

Textbook marketing

Brandwitz '15

Brandwitz '15

Textbook Marketing

services.portal.gov.bd

university website campaign

Brandwitz '15

Brandwitz '15

University website campaign

Brandwitz '15

In school campaign

Brandwitz '15

Poster campaign

brandwitz '15

- Farmers Congregation

brandwitz '15

UDC(Union digital center)

Brandwitz '15

Rural School Bag Advertising

Brandwitz '15

Rural tea stall

,

TRADITIONAL CAMPAIGNS

Brandwitz '15

TVC

Public & Private TV Channels During Peak Hour

In Public Channels During Sports Events

Brandwitz '15

brandwitz '15

TVC

RDC

Brandwitz '15

Newspaper

brandwitz '15

brandwitz '15

Search Engine Marketing

Search Engine OPTIMIZATION

brandwitz '15

brandwitz '15

Before

brandwitz '15

after

10

brandwitz '15

Search Engine Marketing

brandwitz '15

January 2016 TG: For All Duration: 60 Months

Atif Mahmood shared s video

10 e-services

That will make your life easier

Social Media Marketing

brandwitz '15

brandwitz '15

Ambassadors

Partners

brandwitz '15

A2I UNDP BTV

BETAR UGC Channel I

Campaign timeline

Brandwitz '15

Campaign Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

SEO

SMM

RURAL TEA

STORE

RICKSHAW

CNG

AMAR BONDHU

UDC

Krishoker Din

Campaign timeline

Brandwitz '15

Campaign Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Newspaper

TVC

Customer Care

Online Forum

U 19 WC

Calendar

Poster

Rural School

Bag

Textbook

Campaign Roadmap

Brandwitz '15

2016 2021

Budget: YearlyActivity Amount(BDT)

Digital Marketing 5,00,000

Billboard (35000 tkX24X12months) 1,00,80,000

Accessories(Poster) 10,00,000

Accessories(10,000 pcs,School Bag) 5,00,000

Customer Care(Salary: 65executivesX2 ShiftsX 15,000tkX12

Months)

2,34,00,000

Customer Care (maintenance) 10,00,000

TVC

(365DaysX4 ChannelsX12,000tk)

1,75,20,000

Newspaper

(4newspapersX12monthsX15,000tk)

7,20,000

Miscellaneous 50,00,000

Total 5,97,20,000

brandwitz '15

OutreachTraditional Campaigns 15M

Innovative Campaigns 60M

Digital Marketing 20M

Brandwitz '15

Year 1 30%

Year 2 35%

Year 3 55%

Year 4 60%

Year 5 75%

Average SROI: 1.95

brandwitz '15

Contingency Planning

Contingency plan

Monitoring of campaign successModification on users feedback

and addition on recommendation

Brandwitz '15

brandwitz '15

Monitoring and Evaluation

brandwitz '15

Monitoring & Evaluation

Compare practical outreach with campaign targets

Conduct Survey to compare knowledge and participation of people in digital Bangladesh

Total click in website and social media.

Conduct quiz contest at school and university levels to compare digital knowledge of future builders.

Feedback through platform & call center.

brandwitz '15

Challenges

brandwitz '15

Financial Challenges

The project targets the mass population of Bangladesh, so it has to be multidimensional.

Campaign time length is five years

Recommendation Can be included in fiscal year budget.

brandwitz '15

Marketing Challenges

Diverse Target Group

Recommendation Target group has been segmented as per service

and need of awareness

brandwitz '15

Administrative & Management Challenges

Difficulty of collaboration among different partners.

Recommendation Monitoring and coordination from Prime

Minister's office

Takeaways

Brandwitz '15

Thank you

Brandwitz '15