A LITTLE INSIGHTINTRO

Brandwave is an award winning, full-service marketing agency, specialising in the action, sport and outdoors markets. Delivering on a global scale with some of the most successful brands in the industry, our work is driven by our genuine passion for sport and the outdoors.

Our vast in-house expertise means that we can offer a full creative and strategic service to all the brands we work with. Inspired by our shared interests, we work closely with these brands to create effective and unforgettable campaigns, which can be seen all over the world.

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A WORD, IF I MAY...INTRO

Growing up by the beach, I am lucky enough to have taught, worked, and competed in a huge variety of different sports since I was a kid...

I think with most sports as with life in general, you pretty much get out what you put in.

I’m always grateful to have personally gotten so much out of sports over the years - the sheer exhilaration, the focus, and the inherent sense of achievement, but also the great friends, the travel, and the balanced lifestyle that goes with it all.

The Brandwave team come from a pretty broad spectrum of sporting backgrounds but we all share the same passion. We love our work and we’re collectively proud to be a growing part of an industry that actively promotes sports to a wider audience.

When I first started the company, I never dreamed that we would work with some of the iconic brands, athletes, and associations that we do today.

We love being inspired by our clients and we’re happily obsessed with creating innovative, fresh and exciting new campaigns.

We think the most important bit of any new marketing project is to really understand the mindset of the target audience. For the most part, I reckon that we’ve got that bit covered before we even get started...

Founder, Director and proud member of the target market. click here to check out our brand movie

meet the team

FEZAAN HAROON Creative

SEAN BLACKBURNOperations Manager

DANIEL MACAULAY Director

JANE AYLWINFinancial Controller

VICKY STICKLAND Commercial Director

MATT CROWHUST Marketing Consultant

OLIVER ROBINSONAccount Manager

SAM FREEMANSenior Creative

EMILE KOTT Senior Web Developer

OLIVIA BOLESWORTHCreative

RICH NICKLENHead of Creative

SASKIA CLARK Marketing Consultant

CAUSING EFFECTINTRO

THE BRANDWAVE TEAM The Brandwave team is made up of characters and athletes of all shapes and sizes. From semi-professional and professional sportsmen, to Olympians and guys who just have all the gear…our connection is that we all share an unrelenting passion for sports, and we love what we do.

We believe that our unparalleled sports knowledge is what sets us apart from other agencies and makes Brandwave unique. We pride ourselves on our experience, reliability, and proven ability to consistently push the boundaries of sports marketing.

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ADIDASCLIENT

adidas needs little introduction, it is unquestionably one of the worlds most prestigious sports brands. Since it’s foundation in 1949, it’s a brand that has led in innovation and design, seeking to help athletes of all skill levels to achieve their peak performance, with products spanning sports and lifestyle goods across the globe. It is impossible to imagine the sporting world without the 3 stripes.

We have worked with adidas since 2007 creating multiple integrated campaigns for a broad range of product categories and target markets. In 2012, we were selected as lead agency for the global launch of their new cycling category, developing the creative campaign and delivering all assets from photo shoots and print advertising to brochures and POS.

ADIDASCLIENT

ALL IN FOR YOUR RIDEWorking alongside British Cycling athletes including Sir Chris Hoy MBE, Lizzie Armitstead, and Alistair & Jonathan Brownlee, we created the ‘all in for your ride’ campaign. The campaign involved the creation of all deliverables from scratch including: studio and location photography, copywriting, press and online advertising, to POS, store windows, brochures and product launch events.

ADIDASCLIENT

Removable

half -mannequ in

product display

Removable side

panel graphics

Branded forward-facing shelving base unit

Clockwise from top left: adidas shelved Mannequin POS units developed for British Cycling team and inline kit launches. Supernova web banner advertising on Cycling Weekly website. Supernova window for Cycle Surgery.

ADIDASCLIENT

BRITISH CYCLING TEAM KIT LAUNCHSir Chris Hoy launches our new ‘No Ordinary Kit. Extraordinary Results’ campaign at The London Bike Show.

BRITISH TEAM KIT PRODUCT PHOTOGRAPHYFor the new team kit launch we shot

the whole range using, forward facing, ghosted half-mannequins.

BRITISH CYCLING TEAM KIT BROCHURESix-page fold out brochure designed for product launch. The brochure cover featured a macro shot of the new breathable fabric, taken in our studio.

ADIDASCLIENT

BRITISH CYCLING TEAM KIT LAUNCH PRINT ADFor the British Cycling team kit launch, we created the ‘No Ordinary Kit. Extraordinary Results’ campaign. The campaign focused on the extraordinary results achieved by the British Cycling team during the last eight years they have worked with adidas. The print ads were run across UK print media including Cyclist, Cycling Weekly, Rouleur, Cycling Plus, and Pro Cycling magazines.

Brand Communications Manager | adidas

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CLIPPER ROUND THE WORLD YACHT RACECLIENT

The Clipper Round The World Yacht Race offers non-professional sailors the opportunity to compete in a unique, life-changing round the world yacht race, covering 40,000 miles.

In 2012, we were selected by Clipper Ventures as their new global lead marketing agency creating a new corporate brand identity, B2C recruitment campaign, and B2B sponsorship campaign.

CLIPPER ROUND THE WORLD YACHT RACECLIENT

ACHIEVE SOMETHING REMARKABLE CAMPAIGN

We created the ‘Achieve Something Remarkable’ campaign, to emotionally engage with potential crew through the real-life stories of seven crew members from the Clipper 11-12 Race.

Through studio photography and individual crew movies, we captured the unique stories of the seven selected crew members; from why they chose to sign up, what experiences will stay with them, and how their outlook on life had changed since completing this unique challenge.

Our campaign was subsequently shortlisted as a finalist for the 2012 Charted Institute Of Marketing ‘Excellence In Marketing Awards’, and 2013 The Digitals ‘Celebrating Digital Excellence Awards’.

Clockwise from top left: Annelise, Nik, Beulah, Vicky. Nick, Lisa. Main Image: Wayne.

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CLIPPER ROUND THE WORLD YACHT RACECLIENT

#WATCH MY STORY CREW MOVIES The challenge of the recruitment campaign was to develop a creative platform that harnessed the emotion of the race, telling the inspirational stories of past crew members whilst emphasising the rewards and benefits to prospective crew. We created an integrated multi-media B2C campaign, interviewing and producing movies of the selected crew to effectively tell their stories, many of which are truly incredible… they certainly inspired us.

watch the movie here

CREW RECRUITMENT BROCHURE The crew recruitment brochure was an important deliverable of the new campaign. We created

the new 28 page print brochure, ensuring the end product had a unique and flexible creative template with an emotive and engaging aesthetic.

CLIPPER ROUND THE WORLD YACHT RACECLIENT

MOBILE RECRUITMENT TRUCK BRANDING Clipper Ventures wanted the new recruitment campaign to be integrated into the race stopover events across the globe. As part of the campaign launch, we branded a fully mobile recruitment office allowing potential crew recruits to sign up for the next race onsite.

‘‘T he race of your

l i fe starts here’

campaign branding

Branded f lags

Event branding

and action

im agery on panels

TRADE SPONSORSHIP ADVERTISING We created the B2B trade advertising campaign to target potential team sponsors,

host ports and corporate partners. The new sponsorship strapline ‘Let the World See Your Brand From a New Perspective’ highlights the international appeal and

associated brand equity gained through sponsorship of the race.

view animation

CLIPPER ROUND THE WORLD YACHT RACECLIENT

Marketing Brand Manager | Clipper Round the World Yacht Race

BERGHAUSCLIENT

Founded in 1966, Berghaus was inspired by what climbers actually wanted and needed. Its status as an iconic and pioneering British brand has grown exponentially through four decades of technical product innovation.

In 2009, Brandwave were selected as lead agency to help Berghaus communicate their new product and technical stories across the globe. Over the years, we have worked on every part of their marketing mix.

OUR NEW AND EXTENDED FOOTWEAR RANGE PROVIDES A UNIQUE AND ICONIC RANGE OF PRODUCTS, ALL FEATURING OPTI-STUD® TECHNOLOGY. OFFERING UNRIVALLED GRIP TO MAXIMISE UNDERFOOT STABILITY, WHATEVER THE CONDITIONS. ENHANCING YOUR POWER TO PERFORM IN YOUR CHOSEN ACTIVITY AND ALLOWING YOU TO TAKE ON ANY TERRAIN.

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BERGHAUSCLIENT

Clockwise from top left: Magma Down campaign demonstrating thermal properties of product via special studio photography (2010). Opti-stud Technology campaign using studio photography to demonstrate how different soles work on a broad range of trail running / hiking surfaces (2011). Partner ad with GORE-TEX® promoting Active Shell Technology (2012). Live For Adventure campaign featuring Leo Holding and Leah Crane (2012). Main image: Leo Holding’s Amazonian Jungle brand ad. (2013).

BERGHAUSCLIENT

EXTREM™ RANGE GUIDEThe Berghaus Extrem™ series represents the pinnacle of their technological product design. We completely redesigned the 13/14 Extrem™ Range Guide to present the product technology stories in a more engaging way. Working with world leading climber and adventurer, Leo Holding, we developed a series of features explaining the product development process and how this is incorporated into all new Extrem™ products.

BERGHAUSCLIENT

BASELAYER PRODUCT MOVIE To bring the new Berghaus baselayer product story to life we created a three-minute movie to be shown at industry tradeshows, in store and online. The movie features 360-product animation from our photography studio together with an eye-catching combination of parallax and motion graphics.

watch the movie here

Global Marketing Manager | Berghaus

The Royal National Lifeboat Institution, the RNLI, is an internationally respected charity that ensures the safety of beach users around the UK coastline everyday. Founded in 1824, their lifeboat and lifeguard teams have saved in excess of 140,000 lives.

As regular beach goers and with a huge amount of respect for the work RNLI do, Brandwave were honoured to be selected as the lead agency for a new campaign to help build awareness of beach safety across the UK and support the charity that saves lives at sea.

ADIDASCLIENT

“YOU DON’T NEED TO PACK THE LIFEGUARD” PRINT ADSFor the print ad imagery, we worked alongside real RNLI lifeguards on the studio photo shoots. To ensure we effectively captured the essence of the campaign, we recreated typical scenarios experienced by families preparing to head to the beach throughout the summer. The print adverts were placed in strategic locations in the South of England and along key coastal routes including service stations.

“YOU DON’T NEED TO PACK THE LIFEGUARD” CAMPAIGNFor the new Beach Finder App campaign, we developed a fresh creative concept based on the message “You don’t need to pack the Lifeguard”. This innovative new creative uses humour to convey a very serious message, which fell in line with the RNLI’s overall brand values and approach to beach safety. This was primarily aimed at young families heading to the beach.

RNLICLIENT

"You don't need to

pack the Lifeguard"

Registered in England and Wales (209603) and Scotland (SC037736). Charity number CHY 2678 in the Republic of Ireland. The RNLI is the charity that saves lives at sea.

*No lifeguards were harmed in the making of this advert.

Lifeguards are provided on over 240 UK beaches this summer so why pack your own? Plan a safe and fun family trip using our free ‘beach finder’ app.

DOWNLOAD THE FREE RNLI ‘BEACH FINDER’ APP NOW!

rnli.org/beach

SOCIAL MEDIA BRANDING

New social media skins were created for Twitter, Facebook and YouTube to fall inline with the campaign.

TWITTER

Background and cover image

FACEBOOK AND YOUTUBE

Cover images

“YOU DON’T NEED TO PACK THE LIFEGUARD” CAR STICKERS

To increase the reach of the Beach Finder App campaign, we also created car stickers to further spread awareness of the campaign to families heading to the beach and

encourage downloads of the ‘beach finder’ app.

RNLICLIENT

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SOCIAL MEDIA MOVIES

Online activity for the campaign was centered on social media videos to further express the importance of lifeguarded beaches and also to generate engagement with the RNLI across social media channels. Lifeguards played a central role on both shoots and helped bring the creative concept to life and ensured the campaign connected with families on a personal level.

GOING TO THE BEACH

A video shot on location in the suburbs of Poole UK, visually highlighting the typical routine many families experience when taking their children to the beach. It was imperative that the video over exaggerated the key

campaign message “You don’t need to pack the Lifeguard”. brandwavemarketing.com/movies

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COME ON DAD

Shot on location at a popular Bournemouth beach on an overcast British summer day, the video illustrates the father figure of the family physically carrying a lifeguard unnecessarily and re-emphasises the key message of downloading the Beach Finder App.

brandwavemarketing.com/movies

BEHIND THE SCENES MOVIE

We produced a short and informative movie to highlight what went on behind the scenes of the photo shoot and how the final imagery for the campaign was captured.

brandwavemarketing.com/movies

RNLICLIENT

Coastal Safety Manager (Marketing) | RNLI

THE NORTH FACECLIENT

Continuous feedback from their athletes and over forty years of product development experience means The North Face is a brand that is synonymous with functional innovation, and consistently pushes the boundaries of design possibility.

We began our relationship with The North Face in 2011, designing and building their exhibition stand for the ISPO tradeshow in Munich.

Working with The North Face gives us access to some of the most inpirational athletes and product stories in the action sports market.

THE NORTH FACECLIENT

EXPERIENTIAL PODSAs part of our concept for the ISPO exhibition stand, we designed and built two experiential pods to communicate the new PATROL 24 ABS Pack and MERU product stories. The pods were fully interactive with seamless screen technology and omnidirectional speak-ers allowing users to completely immerse themselves in the new hero products. We worked with three times snowboarding world champion, Xavier De Le Rue, to develop the new creative campaign and explain how ABS technology based products, such as The PATROL 24 series, can save lives when avalanches occur.

view casestudy view animation

THE NORTH FACECLIENT

2.7m

3m3m

1.7m

0.5m

Integrated 2m wide screen with

Omnidirectional speaker

Screen

L ight

box

Screen

EXPERIENTIAL PODS We worked closely with ABS and The North Face to really understand the new product’s USPs and the marketing objectives. The North Face wanted to convey the product’s attributes in a simple manner which would translate across a broad range of target markets. Therefore, we designed the pods to explain the product stories in a technically accurate and aspirational way, so they were easily understood by the end user.

Clockwise from top left: Xavier De le Rue talks through the features of the PATROL 24 ABS Pack at ISPO. The avalanche simulation ‘Shake Test’ was designed to demonstrate the principle behind the PATROL 24 ABS Pack’s twin airbags - larger objects ‘float’ to the surface when shaken (try it with your cereal). ABS equipped PATROL 24 Pack. Return to Meru pod at ISPO. TNF climbers Renan Ozturk and Conrad Anker sign the Return to Meru pod.

NEILSON HOLIDAYSCLIENT

Neilson have been in the action sports holiday industry for 37 years and are one of the leading active holiday companies in the UK. Having won multiple industry awards, they have a wealth of experience and an unrivalled team of experts offering a superb range of active holidays, all around the world.

In 2012 we were chosen as the new lead creative agency to help the brand take their marketing communication to the next level.

Our first challenge was to create a new Beach Clubs 2013 marketing campaign. Neilson were keen to focus on all of the positive activities experienced whilst on a Neilson holiday and to hero their loyal customer base.

TO BE NEILSON CAMPAIGN Drawing on a detailed brief and our own experiences of the brand we created the ‘To Be Neilson’ campaign. The campaign focused on the key emotions felt by each of the target markets – mums, dads, teenagers and kids. The strong, yet simple creative template is instantly recognisable as Neilson, it sells the values of the Neilson brand and allows for an integrated campaign which works across all online, print and cross track advertising on the London Underground, HTML emails and brochures

Neilson really know what motivates their target markets and few campaigns we have worked on have allowed us the opportunity to work on such an emotive and broadly integrated creative.

NEILSON HOLIDAYSCLIENT

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NEILSON HOLIDAYSCLIENT

Marketing Manager | Neilson Holidays

20O 3.5m 11.4ft

HENRI LLOYDCLIENT

Henri Lloyd needs no introduction to the sailing world, the brand has been at the forefront of technically innovative sailing apparel for over 40 years. Their ‘Marine Technical’ range has unquestionably become the industry benchmark for performance design and is standard attire for elite sailors across the globe.

In 2007, we were selected by Henri Lloyd as the new lead agency to help them redefine their target markets and elevate all of their global marketing communication.

Over the years, we have worked on all elements of the marketing mix and developed numerous new campaigns to help the brand stand out in the crowded and competitive sailing apparel market. Working with some of the world’s best sailors such as; five times Olympic medal winner, Sir Ben Ainslie CBE has allowed us to continually develop unique marketing campaigns with a global reach and appeal.

HENRI LLOYDCLIENT

Clockwise from top left: Ben Ainslie brand ad (2010). ‘We Create the Technology. You Create the Passion’ (2012). Dimension product ad (2011). Blue Eco ‘Handle With Care’ (2011). Main image: ‘History - Some are destined to read it, others are destined to write it’, Sir Robin Knox-Johnston, brand ad (2010).

HENRI LLOYDCLIENT

EXPERIENCE THE SHOCKWAVE MOVIEAs part of our integrated campaign for the Henri Lloyd Shockwave series,

we made a powerful and dynamic two-minute movie primarily for use within the brand’s social media channels. The movie premiered at the launch of the

new product series at METS tradeshow in Holland. watch the movie here

HENRI LLOYDCLIENT

EXTREME WATERPROOF BOOT PRODUCT ANIMATIONFor the Extreme Waterproof Boot campaign we linked all advertising, POS, and brochures to a bespoke product animation via a unique branded QR code. The campaign made full use of our studio photography and animation capabilities.

view casestudy watch the movie here

O’NEILLCLIENT

When Jack O’Neill invented the first wetsuit in 1952, he invented an industry. O’Neill has grown into a global manufacturer of surfing wetsuits and apparel and maintains a healthy lead in the industry by consistently producing the most innovative and functional products on the market.

We have worked with O’Neill from their European headquarters since 2007, developing a huge variety of projects, campaigns, and deliverables.

Working with such a unique and inspirational brand has always encouraged us to produce powerful and iconic creative that has withstood the test of time in the global action sports market.

O’NEILLCLIENT

60TH ANNIVERSARY CAMPAIGN

In 2012, O’Neill celebrated 60 years as one of the leading brands in the action sports industry.

We were asked to create a bespoke POS item to mark the occasion and thank O’Neill’s loyal retailer network across the

globe for their business.

We created a unique piece that was fully personalised and cast in solid stainless steel to last for the next 60 years…

O’NEILLCLIENT

STUDIO PRODUCT PHOTOGRAPHYWe have worked with O’Neill on a broad variety of studio product photography projects each with their own set of creative challenges. We constantly develop our unique product styling and strive to make the product look three dimensional as possible in a in a two dimensional environment.

O’NEILL HOODY STACKVertical stack product styling designed to

show the full range of product colours.

O’NEILL HUB BACKPACKThe world’s first integrated solar backpack with communication and entertainment functionalities.

O’NEILLCLIENT

European Marketing Manager | O’NeillCHICAMA LONGEST WAVE CAMPAIGNO’Neill asked us to create a new seasonal POS campaign for the European surf apparel market. Based on their recent photo shoot in Peru, we created an eye-catching range of in store displays focused on the surf team’s experiences at Chicama: the longest surfing wave in the world.

CREATIVE CAMPAIGNSWORK

CreativeCampaigns

HARDWARE ADVERTISING CAMPAIGNWhen Fat Face teamed up with some of the leading hardware brands in the action sports industry to produce a new line of co-branded products, they chose us to create a fresh new integrated print advertising campaign.

Whatever the brief may be, you can bet our creative team have got some stories and experiences to draw upon for inspiration, providing a unique creative resource that you won’t find anywhere else. Our unparalleled experience of the sports market and its brands, products and technologies, means we have a genuine understanding of our clients’ USPs. We’ll work with you to ensure our creative defines your brand and hits every aspect of your brief.

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TIME FOR AN UPGRADE CAMPAIGNThe marine electronics industry is famously matter of fact when it comes to creativity in advertising campaigns. Simrad challenged us to create a bold, new, high-concept sales promotional campaign to communicate their new yachting product range in a humorous and thought-provoking way. The campaign was run across Europe via print advertising and in-store POS.

CREATIVE CAMPAIGNSWORK

ROCK YOUR BOAT CAMPAIGNWhen Simrad created the world’s first fully integrated marine audio server, they asked us to help them develop a new product name, visual identity and integrated global marketing campaign. The Rock Your Boat campaign sought to appeal to the target market via a strong emotional association with music rather than relying exclusively on the new product’s USPs and functionality.

CREATIVE CAMPAIGNSWORK

VIVA LA REVOLUTION CAMPAIGNNeil Pryde Group own many of the world’s most successful action sports brands. We helped them create the new Neil Pryde Sailing brand from scratch developing all deliverables from brochures to websites and POS. The Viva La Revolution campaign appealed to a younger target market with a bright and dynamic aesthetic.

CREATIVE CAMPAIGNSWORK

Movie Production & Motion Graphics

GLOBAL EVENT SERIES BRAND MOVIE To mark the launch of the 2013 Global Event Series, we made an emotive three-minute movie for HotChillee, profiling the key race personalities such as Tour de France winner Stephen Roche and the many event highlights of the series, since its inception.

watch the movie here

Few marketing deliverables can explain your product USPs so clearly and provide such a measurable return on investment as a well-produced movie.

Our movie and motion graphics departments are fully equipped with all the industry-leading software, and we can sort everything for your movie, from on location filming to post-production with customised soundtracks and animation. With all movie production facilities in-house, we have everything you need to create exceptional brand or product movies.

PREDATOR FLEX PRODUCT MOVIEFor the launch of the new Predator Flex Reactor Goggles, we storyboarded, filmed and produced a bespoke product movie. We filmed the action on location with Zoggs’ triathletes and combined the

footage with intricate product animations, which we created from scratch. watch the movie here

AMBASSADOR SERIES MOVIES For DEFLEXION, we filmed and produced a series of short movies featuring three-time

snowboarding World champion, Xavier De Le Rue, to show the different stages of product development.

watch the movie here

LOGO IDENTWe combined 3D modeling with animation and motion graphics to produce an eye-catching logo animation that could be applied across all OTC video content. The ident featured a series of ‘Terminator-

esque’ liquid metal bubbles all coming together to form the OTC brand logo. watch the movie here

WORK MOVIE PRODUCTION & MOTION GRAPHICS

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FESTIVAL PROMO The classic surf movie, The Endless Summer, was the inspiration for the promotional movie we created for Glass Butter Beach, a UK based action sports music festival. The GBB promo movie was used as a viral teaser across the web during the build up to the event.

view casestudy watch the movie here

DESIGNER INTERVIEW WEBISODESWe built a working design studio set and used Deflexion product designers and industry experts to highlight how the Deflexion product was relevant to the design community, in this series of short, product-centric webisodes.

watch the movie here

PRODUCTS RANGE MOVIEWe created a unique multimedia template for Lewmar, including a dropdown menu style graphic, showcasing their entire product range. The intricate product animations are technically accurate to the supplied CADs and photorealistic throughout the movie.

watch the movie here

TECHNOLOGY ANIMATIONSWe created a series of Parallax based technology animations for GORE-TEX® to

demonstrate how their products help The North Face build outerwear that is both waterproof and breathable. These animations were developed to work on digital screens

across the London Underground network. watch the movie here

‘SPORT IS OUR BUSINESS’ MOVIEFor the University of Chichester ‘Sport Is Our Business’ movie, we storyboarded, filmed, and

produced a bespoke ten-minute movie detailing the university’s work with top brands, athletes, and associations to help achieve competitive sporting success. The movie was premiered at

the 2012 Olympic and Paralympic convention, ICSEMIS, in Glasgow. watch the movie here

MOVIE PRODUCTION & MOTION GRAPHICSWORK

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BrandingDesigning a new corporate or product identity is one of the most important and challenging parts of any brand’s creative development. We have built a solid reputation for designing innovative and unique branding that work across multiple product categories and target markets. Whether it’s the first basic product logo or a complete corporate rebrand, we love creating branding that is as fresh as it is iconic.

BRANDINGWORK

EVENT BRANDINGIt rains a lot in the UK, so when the sun shines everybody makes the most of it! GBB is a unique festival that combines a plethora of core action sports with many of the UK’s hottest up and coming music acts. For the GBB brand identity we wanted to take the classic 60’s Endless Summer aesthetic and combine it with an edgy, modern Andy Wharhol-esque fluro update.

view more examples on our website

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REBRANDFrom super yachts and dinghies to arboriculture and winchlines, Marlow consistently produce the most sought after performance ropes in the industry. For the Marlow rebrand we were inspired by the rope making machinery in the Marlow factory and used the photo of the machinery as a basis for a clean new creative template that has been utilised in all elements of the marketing mix across the world.

From left: All ropes are not equal (2010). In the action (2012). Below: Marlow Rope catalogue.

BRANDINGWORK

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Web

WWW.SEVERNESAILS.COMWe used Drupal 7 to build the core content management system of the new Severne website. Key features on the new website include a custom made product finder to enable users to select the correct sail and accessories for their board type and windsurfing conditions as well as a bespoke dealer finder powered by Google Maps.

view casestudy severnesails.com

Like everyone we spend a lot of time on the web. But, unlike everyone, we also have extensive experience of designing and building websites. We know what works, what looks good, what infuriates users, what keeps them coming back and what influences them to spend. Whether you need a campaign specific micro-site, an internal trade site, or a fully optimised e-commerce site, we’ll create a web platform that sets your brand apart from the competition.

WWW.NEILPRYDESAILING.COMNeil Pryde asked us to create a website that was easily navigable and clearly showcased

their new line of technical sailing apparel. We created the new website in Flash with an animated splash page and customised product viewer.

WWW.OTC-WINDSURF.COMThe OTC website was built in WordPress to ensure quick and easy updates to the site with multiple security access levels. Key features of the new site include a live Twitter

feed, bespoke events calendar, and a virtual tour of the El Médano centre. otc-windsurf.com

WEBWORK

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WWW.MARLOWROPES.COMFor Marlow, we delivered a clean, modern and identifiable website built in Joomla, with a template that distinctly categorises each of the brand’s target markets. The new website

incorporates a bespoke global retailers page enabling users to pinpoint their nearest Marlow dealer via a detailed radius search. Other features include an updated Marlow

TV page which draws focus to the broad range of Marlow sponsored boats, teams, and athletes; generating a greater level of interactivity and highlighting Marlow’s continued

support of the sailing industry.

marlowropes.com

WWW.WETSUITS.ANIMAL.CO.UKAnimal wetsuits are one of the fastest growing wetsuit brands in the industry. For their website we built a fully customised Flash website with an animated neoprene Union Jack intro. The website also featured a bespoke 360 product view and technology explanation tabs.

WWW.FAIISE.COMFaiise is a young and vibrant UK snow brand that creates pioneering multilayered outerwear and baselayer garments. For their website, we created a fully customised quirky Flash website that incorporated a bespoke team rider viewer and product viewer with full ecommerce facilities.

faiise.com

WEBWORK

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WINDSURFING SAILSCommunicating the 3D design element of windsurfing sails is extremely difficult in a 2D environment. To overcome this we conducted a studio photo shoot using a new product styling technique set against a black background. The style of this photography is unique within the industry and heavily influenced the Severne creative template.

Studio PhotographyThere are very few challenges we find as rewarding as creating bold, dramatic or striking images to compliment our creative campaigns. The effect of great photography is unique and undeniable, which is why we work with some of the most talented and sought after photographers in the industry. Whatever your product USPs or your creative brief, our studio can make anything, or anyone look great.

RUNNING FOOTWEARAdvertising hero photography using ‘View Camera’.

BACK PROTECTORExploded view showing individual product components.

STUDIO PHOTOGRAPHYWORK

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ROPE COILS ‘View Camera’ hero image captured for use in

our ‘All Ropes Are Not Equal’ print and web advertising campaign.

HYDROPHOBIC DOWNWater explosion image created by combining multiple images of water projected from different angles.

FOOTBALL BOOTSTechnical hero image designed to show the full product from a unique angle.

STUDIO PHOTOGRAPHYWORK

LAYERING TECHNOLOGY Multiple layering image used to demonstrate how different layering garments fit together.

AUDIO BEANIESSide profile image use to demonstrate the different colour options available in the range.

OCTOGRIP SERIESTwisted shoe image created by using a metal

rod to manipulate product. Used as a hero product in the ‘Grip With A Twist’ campaign.

STUDIO PHOTOGRAPHYWORK

BRITISH CYCLING TEAM KITGhosted half-mannequin hero product image used as part of the ‘no ordinary kit’ campaign.

ASSASSIN FRONT ZIP 3:2Full size three quarter front facing image

used as a hero product image in Animal print and online advertising.

MARINE TECHNICAL PHOTO SHOOTShot on location in Spain, we conducted a three-day shoot to capture the new hero products for the Henri Lloyd dinghy, cruising, and offshore ranges. Henri Lloyd sponsored athletes on the shoot included five times Olympic medal winner, Sir Ben Ainslie CBE.

LocationPhotographyBringing together all the elements to get that perfect shot on the day takes planning, guile and a touch of professional instinct. Our extensive experience of organising and executing shoots all over the world means we know exactly how to get them. As well as supplying a renowned sports specialist photographer, we offer a complete service that will oversee all aspects of your location shoot from beginning to end.

WETSUIT PHOTO SHOOTBikini hero image shot at sunset.

PHOTO SHOOTBrochure and advertising summer shoot in West Sussex, UK.

LOCATION PHOTOGRAPHYWORK

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WETSUITS PHOTO SHOOTThe O’Neill Pro surf team on location in Taghazout, Morocco.

ADIDAS CYCLING PHOTO SHOOTWorking with adidas’ production team we storyboarded, briefed and directed the adidas cycling photo shoot in Richmond Park, London for the ‘all in for your ride’ campaign.

PHOTO SHOOTFlip Flop hero product shot.

LOCATION PHOTOGRAPHYWORK

Point of SaleHaving spent years hunting out the best products on the market, we understand the effect that great POS can have in-store and how this influences your customer’s purchasing decisions. We design and produce seasonal POS items to meet all briefs. We’re known for creating beautiful, bespoke POS items to celebrate brand anniversaries and hero-product launches, but can also call on an extensive arsenal of standardised POS items, allowing us to produce POS to any timescale and budget, from small quantities to global production runs.

FOOTWEARChameleon hanging mobile, floor-standing unit and CDUs.

Clockwise from top left: Fat Face picture frame. O’Neill customisable changing room stool. Oakley sales promo USBs, scratch cards, ‘Oakley Air’ plane ticket, strut card and CDU. Smartwool gondola picture gallery. Simrad ‘Time for an upgrade?’ CDUs.

POINT OF SALEWORK

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PackagingDeveloping great packaging is a delicate balance of making something that is functional, clearly communicates the product USPs, and designing an aesthetic that really stands out on the shelf. From basic swing tags to fully interactive multimedia boxes, we always strive to design innovative packaging solutions to suit any type of product and production budget.

VIDEO BOXFully interactive multimedia box for Predator Flex Reactor trade launch.

watch the movie hereClockwise from top left: Overboard waterproof iPad case. Berghaus sock packaging. Henri Lloyd swingtags. Simrad SonicHub packaging. Henri Lloyd brochure box / CDU.

PACKAGINGWORK

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In-storeWe spend most of our wages on sports kit, so we know your products need to look as good in-store as they do in your ads. With our complete service we design, produce, deliver and install brand-building features in-store. We make a habit of visiting all the major industry and in-store tradeshows, as well as retailers and flag-ship stores throughout Europe, which means we understand what doesn’t work, and more importantly, what does.

IN-STOREWORK

Clockwise from top left: adidas Cycling iPad station. Berghaus footwear wall. Nobile kiteboard display unit. O’Neill ‘Shaped in Cal’ 3D window display. Neilpryde / NPX wetsuit display unit.

HEADPHONE PLAY TABLEBespoke product display unit based on standard pallet dimensions.

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LONG-TERM POSWORK

Clockwise from top left: Dave Hicks Golf putter display unit. Musto clothing gondola units. O’Neill accessory display wall. O’Neill shop in shop at Shore Watersports. Cabrinha kiteboard display unit.

CYCLING GONDOLASBespoke modular gondola units for in-line cycling

apparel range.

EventsOur event management team has a wealth of experience with events of all sizes and purposes. We understand that managing events can become difficult and time-consuming for our clients, so our comprehensive service oversees all aspects of planning and running an event.

We’re experienced in managing innovative and memorable retailer training events, press days, product launches, as well as international sales meetings and corporate team building events.

Our extensive product and R&D knowledge means that we can create product–centric events which create loyal brand followers and ambassadors. We aim to have retailers leaving our events so fired up about your product they can’t wait to place their next order; with the press already dreaming up the feature they’re going to write on your brand.

PB SERIES Bespoke one-day retailer training event series involving 100 Lucozade retailers and sponsored Olympic athletes at Surrey Sports Park.

Main image: Athletes Leon Baptiste and Conrad Williams put on a show in the speed trap. Top: Wheelchair baseketball. Middle from left: Surrey Sports Park provided the ideal venue. Some of the guys try to better the pros. Gold medal-winning Paralympian, David Weir. Bottom: Boxing demo from 2012 Gold medal winning flyweight boxer Nicola Adams.

EVENTSWORK

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EVENTS

MERRELL BRAND DAYOne-day retailer and press focused product launch event at Princes wakeboard Centre, London.

LUCOZADE TEAM BUILDINGUnique two-day GSK internal team building event in West Sussex

involving high ropes, paddle boarding and windsurfing.

WORK

CONSULTANCY

CREWSAVER DIGITAL LOGO GUIDELINES For the Crewsaver rebrand we also created a completely new brand guidelines document with visual identity parameters and correct tone of voice usage. The guidelines were rolled out across all marketing deliverables and product categories globally.

ConsultancyHaving spent years slaving over strategic briefs and all forms of marketing and budget analysis, we’ve developed a comprehensive consultancy service to help all of our clients. Whether you want a second opinion on your current marketing, or you’re looking for a global go-to-market strategy, we can provide practical advice and guidance on all aspects of your marketing and the state of the industry.

Being a creative agency that works with global brands also means that we’ve worked with a lot of brand guidelines in our time. So naturally we also create brand guidelines from scratch for our clients – from logo usage guidelines to extensive brand building strategic documents, we’ve got it all covered.

WORK

DEFLEXION BRAND GUIDELINES

SEVERNE BRAND GUIDELINES

CREWSAVER BRAND GUIDELINES

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WHAT OUR CLIENTS SAY

dont just take our word for it....

Brand Communications Manager | adidas

Global Marketing Manager | Berghaus

Marketing Director EMEA | The North Face

Head of Sponsorship, Experiential and PR | Lucozade

Marketing Manager | Neilson HolidaysEuropean Marketing Manager | O’Neill

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OUR CLIENTS

Moving forwards...

Like what you’ve seen? Why not give us a call on: +44 (0)1243 550008

© 2013 Brandwave Marketing Limited