Brandsmart14 Joe Pulizzi

@JoePulizzi #bsmart14

JOE PULIZZI’S PRESENTATION:

The Evolution of Content: 6 Elements to Consider


Content Marketing InstituteCMI teaches marketers how to effectively own their media channels to attract and retain customers.


FINAL ACT


There Is One Keyto a Successful

Presentation

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The Evolution ofContent Marketing


91/100

http://bitly.com/cm-research

@JoePulizzi #bsmart14 sodahead.com


Just 42% believe their content marketing is effective

http://bitly.com/cm-research


How Many of You Have a Documented Content Marketing

Strategy?


Sales, Savings & Sunshine

Element #1


• CMO Gas Station Example


CREATE A WHY FOR EACH CHANNEL


Create a Content Marketing Mission Statement

Element #2


Enabling Women to Have More Quality Time with

Their Families


Enabling Teen Girls to Be More Confident with

Their Bodies


Helping Men Become Better Men


Help Engineers Answer the Most Challenging

Industrial Solder Questions


Why?Welcome to Inc.com, the place where entrepreneurs and business owners can find useful information, advice, insights, resources and inspiration for running and growing their businesses.

1. Core Target Audience2. What Will Be Delivered3. The Outcome for the

Audience


Don’t Build Your Content Ship on Rented Land

Element #3


Focus on Subscribers As a Key Metric


What’s the difference between those who

subscribe to my content and those that don’t?


Leverage Influencers the Build an Audience

Element #4


4 : 1 : 1

Sales

Content Marketing

InfluencerSharing


Mastering Technology

Element #5

@JoePulizzi #bsmart14 tractiondemand.com


Open Up Your Wallet

Element #6

@JoePulizzi #bsmart14 Image courtesy sendgrid.com


TAKEAWAYS1. Set Your Goals for Sales, Savings or Sunshine2. Why Are You Using Each Channel?3. Focus On the Reader’s Outcome4. Create a Content Marketing Mission Statement5. Don’t Build Your Content Ship on Rented Land6. Focus on Subscribers as a Key Metric7. Build an Influencer List to Build Audience8. Create an Engine to Get and Keep Subscribers9. Content Strategists – Meet Content Marketers10.Consider Buying!


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Joe [email protected]

THANKYOU

mailto:[email protected]

Brandsmart14 Joe Pulizzi

Education

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