Brands versus private labels: Fighting to win
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Transcript of Brands versus private labels: Fighting to win
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Brands Versus Private Labels Fighting to Win
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Who is private label?
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What are private labels?
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WHY ARE PRIVATE LABELS PREFERED BY RETAILERS?
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WHY ARE PRIVATE LABELS PREFERED BY RETAILERS? LET’S LOOK AT ADVANTAGES
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HIGHER PROFIT MARGINS
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REDUCED DELIVERY COST
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ELIMINATE MIDDLE MAN
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DIFFERNTIATE RETAILERS
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SET YOUR OWN PRICE
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SET YOUR OWN PRICE
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Private Label Brands in Indian Retail Industry
COMPANY NAME DEGREE OF PENETRATION
TRENT 90%
RELIANCE RETAIL 80%
PANTALOON 75%
NILGIRIS 38%
PIRAMYD 30%
FOOD WORLD 22%
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IMPROVED QUALITY PRODUCTS
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IMPROVED QUALITY PRODUCTS
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EUROPEAN PRIVATE LABEL SUCCESS
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ENTRY INTO NEW PRODUCT CATEGORY
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WHAT HAPPENS TO NATIONAL BRANDS?
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WHAT HAPPENS TO NATIONAL BRANDS?
NO
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PEOPLE STILL LOVE BRANDS
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BRANDS ARE ESTABLISHED
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STRONG ECONOMY BUILDS STRONG BRAND
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BRANDS ATTRACT CUSTOMERS TO STORES
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SHOULD BRANDS MANUFACTURE FOR PRIVATE-LABELS THEN? LET’S LOOK AT ADVANTAGES
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USE OF EXCESS MANUFA-CTURING
CAPACITY
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BETTER CONTROL OVER MARKET
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COMPETITIVE ADVANTAGE
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LET’S LOOK AT THE DISADVANTAGE
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INCREASED MANUFACTURING COMPLEXITIES
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BAD RELATIONS WITH RETAILERS
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CAN HURT YOUR BRAND
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CAN HURT YOUR BRAND
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•Do Private Label Audit •Evaluate Business on Full costs Rather than Incremental cost •Examine the Side Effects •Close the Excess Capacity
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DEFENSE STRATEGY?
LET’S LOOK AT THEM
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MAKE BRAND STRONG INVEST IN EQUITY
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INNOVATE CAUTIOUSLY
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BUILD RELATIONSHIP
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MANAGE EACH CATEGORY KNOW YOUR PRODUCT
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CAPTURE THE RETAIL SPACE
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DON’T UNDERESTIMATE PRIVATE LABELS
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RECAP THREAT BY PRIVATE LABELS BRANDS v/s MANUFACTURERS SHOULD BRAND MANUFACTURE PRIVATE LABELS?
EVALUATE PRIVATE LABELS DEFENSE STRATEGIES
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THIS SLIDES WERE CREATED BY SANKET. SHAH VJTI,MUMBAI DURING AN INTERNSHIP BY PROF. SAMEER MATHUR,IIM-LUCKNOW www.IIMInternship.com