Brands on (Digital) Film: Incorporating VideoAlbers webinar series march 2015
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Transcript of Brands on (Digital) Film: Incorporating VideoAlbers webinar series march 2015
![Page 1: Brands on (Digital) Film: Incorporating VideoAlbers webinar series march 2015](https://reader036.fdocuments.in/reader036/viewer/2022081519/55cfda18bb61ebcb378b47f9/html5/thumbnails/1.jpg)
Brands on (Digital) Film: Incorporating Video
To access the audio for today’s event,
dial 1-866-740-1260 and enter code 2925553#
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About Albers Communications Group
• Full-service PR, digital marketing and video production agency
• Specialize in integrated strategies• Represent clients in all 50 states and Canada• Create national and local market exposure
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Today’s Topics
• Why video?• Developing a video strategy• Ways to use video• Maximizing viewership• What every video should include• Questions and answers
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Why Video?
• Impactful: Video is powerful• Emotional: Video connects with your customers• Efficient: A minute of video is worth 1.8
million words*• 1 in 5 Twitter users discover videos each day from
tweeted links** • The chances of getting a Page 1 listing on Google increase
53 times with video
*Forrester Research
**Hubspot
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Developing a Video Strategy
• What are your goals?• Who is your audience?• How do you want your audience to feel?
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Developing a Video Strategy
• What are your goals?• Educate your audience• Inspire positive action• Serve as a resource
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Developing a Video Strategy
• Who is your audience?• Consider demographics
• How does your audience consume content?• What are the best channels to promote your video?
• Consider how your audience makes decisions• Are they tied to emotions? Or driven by facts?
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Developing a Video Strategy
• How do you want your audience to feel?• Do you want to make your audience laugh or cry?• How will their emotions play into the action you hope to see?
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Implementing a Video Strategy
• Do your research• Plan! Create a storyboard• Envision the final product• Write out your “script” before you edit• Share, share, share the video!• Measure and analyze
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Many Uses of Video
• Promoting a product or service• Recruitment• Informative, teaching opportunity• Connecting to audience
through emotion
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Maximizing Viewership
• Grab audience from the start• Begin with emotion or creativity, connect right away
• Keep it short!• Use across multiple platforms
• Website• Email newsletters• Blogs• Social media• Marketing meetings
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Maximizing Viewership
• Make it likeable• Make it sharable• Make it mobile-friendly
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Deliverables of Every Video
• Attention-grabbing opener• Clear storyline• Beginning, middle and end • Characters to follow• Call to action
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Albers Webinar Series
How Much Should You Invest in PR?
with Tom Albers
Wednesday, May 20, 2015 @ 10 a.m.
Register at www.alberscommunications.com/learning-opportunities
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Questions and Discussion
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Brands on (Digital) Film: Incorporating Video