Brands of Reliance

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KENNETH COLEProductions, Inc. is an American fashion house founded in 1982 by Kenneth

Cole. Wanting to re!ie" his line of shoes at #ar$et Wee$ at the %e" &or$ 'ilton, but unable to

afford the urchase of a hotel room or sho"room to dislay his items, Kenneth Cole in(uired

about ar$ing a trailer t"o bloc$s from the 'ilton 'otel. When disco!ering that ermits for

trailers "ere only granted to utility and roduction comanies, Cole changed the name of hiscomany from Kenneth Cole Incororated to Kenneth Cole Productions, and alied for a ermit

to film the full)length film, *+he irth of a -hoe Comany*. In t"o and a half days, Kenneth Cole

Productions sold forty thousand airs of shoes, "hile chronicling the beginning of the comany on

film.In 199, Kenneth Cole "ent ublic, and has been included on /orbes annual list of 200 est

-mall Comanies four times. Kenneth Cole designs mens and "omens foot"ear, mens and

"omens clothing, and also accessories under the Kenneth Cole eaction 3ine.4!erall, Kenneth

Cole Productions sells clothing and accessories under the follo"ing lines5 Kenneth Cole %e"

&or$, Kenneth Cole eaction, and 6nlisted. +he comany no" oerates o!er 90 retail and outlet

stores "orld"ide, and sells in catalogs and "ebsites. Kenneth Cole controls almost all of the

!oting rights and 7 of the comany.

THOMAS PINKis a retail luury clothing business started in 3ondon in 198, by three Irish

brothers :ames, Peter and :ohn #ullen. %o" art of the3;#'


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*roo$s rothers.*

Although today many eole consider roo$s rothers a !ery traditional clothier it actually

introduced many clothing no!elties to the American mar$et throughout its history as a leader in

the American mens"ear industry5eady)to)"ear in 1879In 189D, :ohn >. roo$s, the grandson of

'enry -ands roo$s, alied button)do"n collars to dress shirts after ha!ing seen them on>nglish ololayers.>nglish foulard ties, introduced by /rancis E. 3loyd in the 1890s before he

"as made resident of the cororation.

In its early history, roo$s rothers "as most "idely $no"n for introducing the ready)to)

"ear suit to American customers. In the mid)nineteenth century, roo$s rothers outfitted 6nited

-tates PresidentAbraham 3incoln and considered him a loyal customer.B2 At his second

inauguration, Abraham 3incoln "ore a coat secially crafted for him by roo$s rothers. 'and)

stitched into the coats lining "as a design featuring an eagle and the inscrition, *4ne Country,

4ne ?estiny.* 'e "as "earing the coat and a roo$s rothers suit "hen he "as assassinated.

BF As a sulier of soldiers uniforms during the Ci!il War, roo$s rothers became a target of

outrage for its allegedly shoddy roduction. With a contract from %e" &or$ state to suly

uniforms for the %e" &or$ ;olunteers, roo$s rothers too$ shredded and sometimes decaying

rags, glued them together and stitched them into uniforms. +hey "ould fall aart in the rain and

"ere the subGect of ridicule from other regiments.B

DIESEL-..A. is an Italian design comany. It is best $no"n for rHt))orter clothing aimed at

the young adult mar$et. +he comany is o"ned by its founderenJo osso, and is based in the

former 3a!erdabuilding area in reganJe, northern Italy.

In 19@8, the comany "as founded by enJo osso and his mentor Adriano Eoldschmied. enJo

said that they learned mar$eting from the 6-, creati!ity from Italy, and systems from Eermany.B1In /ebruary 200@, the comany launched a maGor intimates and beach"ear di!ision for men

and "omen that is carried in the retail and deartment stores. In %o!ember 200@, ?iesel lac$

Eold "as announced. +he comany has around D,000 emloyees in 18 subsidiaries

across >uroe, Asia, and the Americas. Its roducts are a!ailable in 7,000 retail outlets, of "hich

00 are ?iesel)branded stores. Annual sales "ere aroimately 1.2 billion in 2007, and 1.F

billion in 2009. e!enue is largely deri!ed from denim sales, but also etremely successful and

influential ranges of accessories and childrens "ear ) ?iesel Kid. Production of denim Geans is

based mainly in Italy. +he biggest store is located in #ilan, Italy.

In recent years, ?iesel ha!e eended its brand outside of traditional fashion by collaborating "ith

"ell established manufacturers to roduce secial edition items. Indeed, a collaboration

"ith /iat has seen the launch of a secial edition /iat 700, the /iat 700 by ?iesel, in 2009. ?iesel

also collaborated "ithAE; to launch a motorcycle helmet collection. ?iesel 'ome, a collection of

tetile


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designed by the comany founder Alan Ereen and :ohn 3a" in+or(uay, ;ictoria, Australia in

19D9,B1 insired by'o$usais "oodcut +he Ereat Wa!e off Kanaga"aB2consists of a large "a!e

"ith a mountain on a red bac$ground.+he comany also roduces a line of aarel for young

"omen, under the brand oy. Its logo consists of t"o coies of the Lui$sil!er logo, one

reflected, forming a heart. Lui$sil!er has another line of aarel for "omen under the brandLui$sil!er Women.+he comanys ?C and 'a"$ brands are also synonymous "ith the heritage

and culture of surfing, s$ateboarding and sno"boarding, and its beach) and "ater)oriented

s"im"ear brands include aisins, adio /iGi and 3eilani. Lui$sil!er also carries a line of high)

end aarel and accessories under its Lui$sil!er>dition brand.BFIn 2007, the comany

launched +he Lui$sil!er /oundation, a charitable foundation "hich "or$s to ro!ide

en!ironmental, educational, health and youth)related roGects to boardriding communities around

the "orld.+he comany no" offers sno" and surf tra!el ac$ages to eotic locations such

as -amoa, >l -al!ador, %icaragua, Peru and Costa ica.

ROXY In 1990, Lui$sil!er launched its sister brand for young "omen, oy. +he brand is aimed

at those "ho enGoy coastal and mountain)based sorts and lifestyles. It "as differentiated from the

main Lui$sil!er line *for fear it "ould damage the mens brand*, according to andy 'ild, the

comanys senior !ice resident of mar$eting. oy "as chosen because it sounded li$e a un$

band or club 4 ob #cKnight and founder Alan Ereen.About F0 of Lui$sil!ers sales

come from the oy line. -ince incetion, oy has gro"n to be the largest action sort fashion

aarel comany for young "omen. In addition to aarel, it no" also roduces

accessories, home"ares, hard goods


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In 1918, +imberland founder %athan -"artJ began his shoe)ma$ing career in

oston, #assachusetts, as an arentice stitcher.

In 1972, -"artJ bought half an interest in +he Abington -hoe Comany in

Abington, mainly doing contract "or$ for other manufacturers.

In 1977, -"artJ bought the remaining interest and brought his sons into thecomany.

In 19D0, the -"artJ family introduced the then inno!ati!e inGection)molding

technology into the foot"ear industry. +his enabled the roduction of !irtually

"aterroof boots made in colder temerature form or in troical "eather form

deending on the customer,y connecting the soles to the leather uers

"ithout stitching.

In 19D9, mo!ed the base of its manufacturing oerations to %e" 'amshire.

Paul & Sa!" ?ama -A comany "as founded in 1921 and in 197@ "as the current o"ner too$

o!er. In 19@@, the comany introduced the Paul -har$


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Stua!t A# $e%t'an


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celebrity endorsement, but a rad leather Gac$et "orn by football layer ?a!id

ec$ham sold @0,000 from 200@ to mid)2009, becoming a best)seller for the

comany.

+he business floated on the 3ondon -toc$ >change in #arch 2010. ?un$ertonaeared in the -unday +imes ich 3ist2010, and is said to be "orth an estimated

O180m.

+he comany issued a rofits "arning and laced its store oening lans under re!ie"

in /ebruary 2012M the share rice (uic$ly droed by 18.
http://en.wikipedia.org/wiki/David_Beckhamhttp://en.wikipedia.org/wiki/David_Beckhamhttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/Sunday_Times_Rich_Listhttp://en.wikipedia.org/wiki/David_Beckhamhttp://en.wikipedia.org/wiki/David_Beckhamhttp://en.wikipedia.org/wiki/London_Stock_Exchangehttp://en.wikipedia.org/wiki/Sunday_Times_Rich_List

Brands of Reliance

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