Parking lot

What can brands learn from Obama?

Have a clear goal, organise and plan ahead

Be positive and optimistic

Project success before you’ve made it

Be proud of where you’ve come from

Embrace new technology, go to where people are

and on their terms

Be inclusive & unifying and create

a sense of shared involvement

Create advocates & empower them to spread the word

Don’t be afraid to ask for

commitment

Obsess about the detail & use it to have an honest dialogue

Be relevant and local

Speak your mind and assert what

you believe

…and keep it simple

Thank you