Digital shoreditch presentation. How Brands Become Publishers
Brands As Publishers
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This webinar will begin at 11:00am CDT BRANDS ARE BECOMING PUBLISHERS AND IT’S HAVING A HUGE IMPACT ON ENGAGEMENT
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Transcript of Brands As Publishers
This webinar will begin at 11:00am CDT
BRANDS ARE BECOMING PUBLISHERSAND IT’S HAVING A HUGE IMPACT ON ENGAGEMENT
BRANDS ARE BECOMING PUBLISHERSAND IT’S HAVING A HUGE IMPACT ON ENGAGEMENT
INTRODUCTIONS
Fabio TorliniWP Engine
Fabio Torlini is EMEA Managing Director for WP Engine. Based in London’s Tech City, his main role is helping WP Engine launch their services into Europe. With over 15 years’ experience in the hosting and cloud industry, he has a thorough understanding of all aspects of IT B2B marketing, branding, PR, channel and management.
Lisa HickeyThe Good Men Project
Lisa Hickey is CEO of Good Men Media Inc. and publisher of the Good Men Project. She likes to create things that capture the imagination of the general public and become a part of the popular culture for years to come.
WP Engine wpengine.com
Jon Brown9seeds
Jon Brown is co-owner of 9seeds, a web development agency that has been focused on WordPress since it’s inception 6 years ago.
Quick Overview of Publishing Landscape
The Evolution of Brands Into Publishers
Building World Class Publishing Sites
Growing your Brand Voice through Unique Content
AGENDA
The Evolution of Brands into Publishers
September 2013Fabio Torlini, MD WP Engine, @Torlini
“What Hubspot did for Inbound Marketing,
what BV did for Consumer Reviews, is
what WP Engine will do for ‘Brand is
Publishing’.” Heather Brunner CEO,
WP Engine
The WP Engine Vision
September 2013Fabio Torlini, MD WP Engine, @Torlini
A Brief History of Content
September 2013Fabio Torlini, MD WP Engine, @Torlini
Customer engagement, changed forever
September 2013Fabio Torlini, MD WP Engine, @Torlini
The Democratisation of Content
September 2013Fabio Torlini, MD WP Engine, @Torlini
September 2013Fabio Torlini, MD WP Engine, @Torlini
Understanding End User Objectives
Drive Traffic
Add Value
Raise Their Profile
Control Their Image
Educate
September 2013Fabio Torlini, MD WP Engine, @Torlini
BarkPost
September 2013Fabio Torlini, MD WP Engine, @Torlini
American Express – Open Forum
September 2013Fabio Torlini, MD WP Engine, @Torlini
Hubspot
September 2013Fabio Torlini, MD WP Engine, @Torlini
Red Bull
September 2013Fabio Torlini, MD WP Engine, @Torlini
Cancer Research UK
September 2013Fabio Torlini, MD WP Engine, @Torlini
Technology underpins everything
September 2013 Fabio Torlini, MD WP Engine, @Torlini
Why WordPress?
Entire Internet
Top 1 Million Sites
24% of the Web today is based on WordPress.
Over 70 million WordPress sites Globally in 2014.
September 2013Fabio Torlini, MD WP Engine, @Torlini
A Strong Foundation
- WordPress specialists
- Manage 300,000 WordPress sites
- 2 Billion objects served per day
- Key clients include:
▪ Venture Beat ▪ Motely Fool ▪ Seattle Times
September 2013Fabio Torlini, MD WP Engine, @Torlini
Building a Scalable Business
September 2013Fabio Torlini, MD WP Engine, @Torlini
How Do You Start?
September 2013Fabio Torlini, MD WP Engine, @Torlini
What Is This Thing Called a “Tipping Point”?
September 2013Fabio Torlini, MD WP Engine, @Torlini
How Do You Create a System that Gets Youto a “Tipping Point”?
September 2013Fabio Torlini, MD WP Engine, @Torlini
But I’m a Publisher, not a Social Media Network.
September 2013Fabio Torlini, MD WP Engine, @Torlini
The Wildfire Effect
September 2013Fabio Torlini, MD WP Engine, @Torlini
But how do you monetize?
September 2013Fabio Torlini, MD WP Engine, @Torlini
“Growth is never by mere chance. It is the result of forces working together.” --- J.C. Penney
(Be prepared. Set up your technology systems accordingly.)
September 2013Fabio Torlini, MD WP Engine, @Torlini
Building World Class Publishing Sites
September 2013Fabio Torlini, MD WP Engine, @Torlini
Understanding a client’s content strategy
Focused or Diverse Search Driven or Socially Driven
September 2013Fabio Torlini, MD WP Engine, @Torlini
Tailored Content Management
Front Page Content Curation- automated- manual
September 2013Fabio Torlini, MD WP Engine, @Torlini
Editorial Flow Management
Editorial Flow Management- Editors / Authors
Site User Management- Registered Users- Featured members
September 2013Fabio Torlini, MD WP Engine, @Torlini
Ad Management
Google DFP
More ad networks then I thought existed…
Detecting Ad Blockers
September 2013Fabio Torlini, MD WP Engine, @Torlini
Performance at scale
● Site specific tuning
● Fragment Caching○ Sidebars, Widgets, Modules
● Dealing with spam bots○ Block it before it hits the site○ Sucuri CloudProxy & CloudFlare WAF○ offload to disqus/etc.
To learn more about managed WordPress hosting and to decide whether WP Engine is right for you, check out some of these links:
● Why Managed WordPress Hosting Is Awesome (Torque)
● What You Need To Know About Managed WordPress Hosting (WP Explorer)
● The Big WPLift Guide To Managed WordPress Hosting (WPLift)
● The Ultimate Guide To Choosing A WordPress Host (Smashing Magazine)
● Managed WordPress Hosting: The Pros And Cons (SitePoint)
● The Future Of Managed WordPress Hosting (My Take) (Chris Lema)
● The WordPress Hosting Service That’s Right For You (WP Engine)
For more information on the managed WordPress hosting platform from WP Engine, check out wpengine.com, contact us at [email protected], or call us at 1-877-973-6446.
WP Engine wpengine.com
Questions
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