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Brandnew X MINI Influencer Marketing Campaign
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MINI BLOCKBUSTER 2015 JUNE 2015
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Transcript of Brandnew X MINI Influencer Marketing Campaign
MINI BLOCKBUSTER 2015JUNE 2015
The German TV network Pro7 and MINI
teamed up with influential Instagrammers
to create a commercial for the new MINI
John Cooper.
Using the hashtag #miniblockbuster, MINI collected themed images from the
Instagram community to be featured in
the commercial.
To spread awareness of the campaign,
MINI enlisted the help of 13 Brandnew
influential Instagrammers.
RESULTS
13 influencers, 34 Posts
934 total posts from the community
Over 57,000 likes & comments on posts
INFLUENCERS
POSTS
HTTP://WWW.PROSIEBEN.DE/STARS/PROMOTION/MINIBLOCKBUSTER
FINAL COMMERCIAL
Advertiser [email protected]+49 30 577 04147www.brandnew.io
