Branding - riccentre.ca · What is Branding? Communications Industry Designer Partner Entrepreneur...
Transcript of Branding - riccentre.ca · What is Branding? Communications Industry Designer Partner Entrepreneur...
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Branding
The strongest brand wins..!
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The best way to predict the future – create it…!
Mark Twain
What is Branding?
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Communications Industry Designer Partner Entrepreneur Owner
Background
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Background
Onbrand Design Moosehead/Parmalat/J&J/TD Bank/Tim Hortons
Strategies International Molson/Revlon/A&W/CIBC/Vincor/Bank of Bermuda
BBDO Worldwide Petro Canada/Chrysler/Apple/FedEx
Savage Sloan Design Cineplex Odeon/Shell/RJR McDonald/Labatt
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What is Branding..?
What is Branding?
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What is Branding?
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Branding is all about Experience
What is Branding?
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Brands define us
Brand carriers
Entry Points
Branding
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Branding
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Sell or promote the experience and the Brand will come along
What are you really buying?
Branding
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Brand & Creative
Branding
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6 Steps to a Brand Strategy
1. Selling the experience 2. POD – very important 3. Brand Positioning 4. Creating longevity/loyalty 5. Develop an audience 6. Create your identity
Brand Strategy
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3 Steps to creating longevity/loyalty
1. Build in evolution 2. Be prepared for a disaster 3. Support the product
Life Cycle
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1. Stand for something and own it 2. Use Colour & Graphics to your advantage 3. Operate within your category 4. Be aggressive and take risks 5. Change or die
5 Must Do’s
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1. It solves this problem Ensures your Brand is always on target and relevant 2. It does it this way Focuses your Brand to a target audience/needs 3. This is why it will work Consistent messaging that creates a positive Brand experience will increase sales
Review
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1. Sooner rather than later 2. Think ahead 3. Review your category 4. Have an end game 5. Build in flexibility 6. Think about loyalty
Bonus
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Think of your Brand as a sales person..
Your Brand needs to generate
revenue..
Bonus
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1. Sell the experience 2. 6 – Steps to a Brand Strategy 3. Find your Target Audience 4. Consider the Life Cycle 5. Focus on the 5 Must Do’s 6. Start Early
Summary
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Linkedin - Greg Berube
Twittier - @gregberube
Phone - 647-632-5484
Connecting
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About&Greg I am a trusted brand thought leader who delivers results to organizations seeking to develop their brand impact and growth. Brand health and growth is a necessity of a well-maintained and profitable organization. Without a well-formulated strategic plan Brand disaster and lost revenues are inevitable. My strengths are uncovering brand discrepancies and leveraging effective brand tools and messaging to develop effective meaningful communication that can aid in revenue generation. I am well known for my continuous forward thinking and well grounded strategic brand development advice. 647-632-5484 [email protected]
Greg