Transcript of Branding - what every business should know
Branding,What every businessshould know.
BRANDING, DESIGN & MARKETING
Every business has a choice.
BRANDING, DESIGN & MARKETING
Stand still orStand Out.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
Lead or Follow.
BRANDING, DESIGN & MARKETING
Stagnate orinnovate.
BRANDING, DESIGN & MARKETING
Survive orthrive.
BRANDING, DESIGN & MARKETING
Differentiateor Die.
BRANDING, DESIGN & MARKETING
And always remember,Perception is reality.
BRANDING, DESIGN & MARKETING
So how do you build a profitablebusiness with an irresistible brand?
BRANDING, DESIGN & MARKETING
1. Sell something people actually want.
BRANDING, DESIGN & MARKETING
2. Deliver consistently on your promise.
BRANDING, DESIGN & MARKETING
3. Do it better than anyone else.3. Do it better than anyone else.
BRANDING, DESIGN & MARKETING
4. Create a brand identity thatpersonifies everything you stand for.
BRANDING, DESIGN & MARKETING
5. Tell them what they need to know.
BRANDING, DESIGN & MARKETING
6. Shape their perception of you.
BRANDING, DESIGN & MARKETING
7. Be consistent in style, messageand tone of voice.
BRANDING, DESIGN & MARKETING
And finally, always remember:
BRANDING, DESIGN & MARKETING
There is only one boss. The customer.And he can fire everybody in thecompany from the chairman ondown, simply by spending his moneysomewhere else.Sam Walton, Wal-Mart
There is only one boss. The customer.And he can fire everybody in thecompany from the chairman ondown, simply by spending his moneysomewhere else.Sam Walton, Wal-Mart