Branding United Colors of Benetton

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. . . . . . . . . . Encountering a brand is like exploring a different world.

description

This is a branding presentation on United colors of benetton. the background topic is branding which is explained using geography and astronomy.

Transcript of Branding United Colors of Benetton

Page 1: Branding United Colors of Benetton

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Encountering a brand is like exploring a different world.

Page 2: Branding United Colors of Benetton

CHILDREN

FASHION FOR MEN

ACCESSORIES

FASHION FOR WOMEN

LIFESTYLEUNDERCOLORSFOOTWEAR

+GLAMOUR

ELEGANCE

ORIGINALITY

GLAMOURSPORTY

FASHIONPLEASURE

GLAMOUR

INNOVATIVE

LUXURY

STYLE

COMFORT

QUALITY

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BRAND ESSENCE

VISSION, MISSION AND VALUES

Benetton’s foundation and guiding principals.

POSITIONING

The market space , that

Benetton wants to occupy.

PERSONILITY

What does Benetton look

like to you.

Page 4: Branding United Colors of Benetton

Brand Stories

Brand Stories

Brand Stories

Brand Stories

POPULAR CULTURE

CUSTOMERINFLUENCERS

THE FIRM

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Brand Royalty

Page 6: Branding United Colors of Benetton

BRAND LIFE CYCLE(ALNILAM)

MARKET LIFE CYCLE(ALNITAK)

PRODUCT LIFE CYCLE(MINITAKA)

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BRAND FUNDAMENTALS

Conceptual Definition

Brand Vision

Brand Culture

Brand Values

Brand Communication

Brand Eroders

Brand Name

Brand Promises

GraphicalElements

BrandMission

BrandPersonality