BRANDING STYLE GUIDE - Mount Pisgah Christian School€¦ · Do not change the orientation of the...

BRANDING STYLE GUIDE

OFFICE OF ADVANCEMENTMike Buteau Director of Communications and Digital Media 678-336-3378 Office 770-715-8084 Cell [email protected]

Keeper of the Brand Internal Communications Advancement Communications

COMMUNICATION REQUESTS

mailto:[email protected]

#MPCSPATRIOTS

SOCIAL MEDIADue to the time-sensitive nature of social media, please text (770-715-8084)

or email info and images to the Director of Communications as soon as

possible.

WEBSITE ADDITION OR UPDATELead Time: Three Weeks

Contact: Director of Strategic Communications

Contact Name _______________

Contact Title (Ex. Director of Admission) _______________

Contact Email _______________

Contact Phone Number _______________

Web Section

- HOME - PRESCHOOL

- ABOUT - LOWER SCHOOL

- ADMISSION - MIDDLE SCHOOL

- ACADEMICS - UPPER SCHOOL

- ARTS - AFTER SCHOOL

- ATHLETICS - ALUMNI

- SPIRITUAL LIFE - NEWS

- GIVING

Select the Additions or Updates Needed

- Add or Edit Announcement/News Item - Create Form

- Create Payment Process - Add or Delete Image(s)

- Other ______________________________

Please describe needed addition, edit or deletion.__________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

BRANDING STYLE GUIDE 2015–2016 | 35

COMMUNICATION SUBMISSIONS

PURPOSE OF THE BRANDING STYLE GUIDE As we communicate about our work both internally and externally, it is crucial that we be both consistent and effective. This Branding Style Guide outlines the standards designed to promote Mount Pisgah Christian School, its divisions and programs to all audiences on and off our campuses. We ask all members of the school community to use the new Style Guide to ensure that our visual communications—print or electronic—convey a cohesive image. These guidelines may be adapted when necessary due to the context of the publication or media only upon approval by the communications team. This reference pertains to all printed and written materials, including, but not limited to:

Advertising

Booklets

Brochures

Exhibits/Displays/Signage

Business Cards

Division- or school-wide emails

Flyers

Handbooks

Invitations

Letterhead

Letters

Media materials

Newsletters

Posters

Presentations

Signage

Social Media

Spirit Wear

Website

style (stīl) n. 1. a particular way in which something is done,

created or performed. 2. a particular form or design of something.


OUR STYLE

PHOTOGRAPHER/VIDEOGRAPHER REQUESTLead Time: Two Weeks

Contact: Director of Communications

Name of Point of Contact at Event _______________

Contact Title (Ex. Lower School Office Coordinator) _______________


Contact Cell Number _______________

Which group is requesting a photographer?

- PPA - PAPA

- Patriot Club - Upper School

- Middle School - Lower School

- Preschool Half Day - Preschool Full Day

- Head of School - IT

- Admission - Advancement

- Athletics - Other _______________

Title/Description of Event ______________________________

Date of the Event _______________

Event Location _______________

Start Time _______________

End Time _______________

Budget Amount _______________

Photo files should be delivered to _______________

Any other relevant information? ________________________________

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

If you would like some specific moments captured (group shots, specific

student, etc), please send a shot list - a document that lists and describes

the shots you would like the photographer to capture.

MOUNT PISGAH CHRISTIAN SCHOOL | 34


MISSION The mission of Mount Pisgah Christian School is to provide an outstanding college-preparatory education grounded in Christian faith and values. The essence of the mission is best described as College Prep. Life Ready.

VISION Mount Pisgah Christian School is a loving community that inspires each community member to discover, explore, and pursue God-given talents and purpose. The Mount Pisgah Experience builds lasting relationships, develops leadership through service, encourages a love of learning, and engages in the intellectual and social challenges of our times guided by a biblical worldview.

BELIEFS Mount Pisgah strives to ensure that:

All stakeholders share the responsibility for advancing the School’smission.

Students learn in an academically excellent environment.

Prayer and worship are integral parts of the life of the entire schoolcommunity.

The School has a safe learning environment for all students.

Families are actively involved in the lives of their children and the School.

The athletic program promotes physical fitness, teamwork, sportsmanship,competition and school spirit.

The cultural arts program engenders an appreciation for music, art andtheatre.

Faculty, staff and parents are encouraged to model the Christian faith andencourage students to be disciples in their communities.

OUR MESSAGE


ORIGINAL DESIGN AND PUBLICATION Lead Times:

In-House Graphic Design | Four Weeks In-House Graphic Design + In-House Printing | Five Weeks External Design and Printing | Eight Weeks

Contact: Submit the following information to the Director of Communications.

Contact Name _______________

Contact Title (Ex. Head of Upper School) _______________



Which group/division is requesting this collateral?

- PPA - PAPA







Who should receive this marketing piece? (Recipients outside of parents

will be reviewed/approved by the Office of Advancement)

- Upper School Parents - Middle School Parents

- Lower School Parents - Preschool Full Day Parents

- Preschool Half Day Parents - Faculty and Staff

- Board of Trustees - Alumni

- Alumni Parents - Grandparents

- Other _______________

Project Title _______________

What is your project: Flyer - 8.5x11 | Postcard | Brochure - Bi-fold |

Brochure - Tri-fold | Newsletter - Bi-fold | Other _______________

Preferred Completion Date _______________


Quantity Requested _______________

Project should be delivered to _______________



THE IMPORTANCE OF CONSISTENCYStyle guidelines are like road signs. They should be clear and direct. Drivers understand the red hexagon says “STOP” before they actually read the word. The capital letters accentuate the command for them to put on the brakes. Road signs also provide clues for what lies ahead. Our style is our own set of road signs, helping members of our community navigate through the myriad messages of school newsletters, division head emails, brochures, flyers and news releases.

Using the right colors and logos, having periods in the right places and quotation marks where they belong, capitalizing when appropriate, using abbreviations correctly, and recording times, dates and locations in the same way makes collateral material easier to understand and navigate.

Style is about making information clearer and letting individual voices come through without grammatical, typographical and other writing errors to break the rhythm.

Following these guidelines will allow parents, students, faculty, staff and administrators—the primary readers of Mount Pisgah Christian School’s publications—to see that we respect what we do… and that we have style.


WEEKLY ENEWSThe weekly eNews provides all divisions, departments and parent groups more opportunities to promote events, clubs, programs and people, reiterate information, and make announcements.

WEEKLY ENEWS SUBMISSION GUIDELINES The weekly eNews will be distributed at 8 a.m. every Thursday; flexible

on holidays. Archives: www.experiencepisgah.org/news/enews.cfm

Email all submissions to the Director of Communications.

You will have the opportunity to send announcements/event information

up until noon on the Wednesday preceding that week’s eNews.

Any feature articles you would like to include in the weekly eNews

MUST be submitted by noon on the Monday preceding that week’s

eNews to allow time for editing, review and approval. Any piece

submitted after that time will be placed in a future edition as long as the

information is timely.

Announcements will be pulled from any Punchbowl invitations that have

been requested and the online calendar.

Mike Buteau does his best to compile all events/announcements for the

entire school, but to ensure that an item is included, please send him

that item before the noon deadline on Wednesdays.

ONLINE CALENDAR UPDATES Review the online calendar at www.experiencepisgah.org/calendar to make

sure all of your event information is correct (date, time, location, contact,

etc.) and that all of your events are on the calendar. Email your contact to

update events on the calendar.

US, PPA, PAPA: Elaine Walker | [email protected]

MS: Jolene Kellner | [email protected]

LS, PS Half Day: Karen Barnes | [email protected]

PS Full Day: Joyce Lenoir | [email protected]

Athletics: Kristin Messinger | [email protected]



http://www.experiencepisgah.org/news/enews.cfm

http://www.experiencepisgah.org/calendar






BRANDING AND APPROVALIn development of the Mount Pisgah Christian School visual identity package, care was taken to protect the School’s reputation and mission. These visual identity guidelines apply to anyone using school identity, logos, branding, wordmarks or graphics. This includes all school divisions, school volunteers and organizations, athletic teams, coaches, faculty, students, printers and approved vendors.

Use of the Mount Pisgah brand (logo, name and closely associated images and terms) on apparel, signage, digital and print materials, and other items must be approved by the communications team. As a general rule, include Mount Pisgah branding by adding either the crest logo and/or wordmark to publications, letters and fliers, following the guidelines in this manual. Except with permission, only the athletic department may utilize the athletic logos.

SCHOOL NAME On first reference: Mount Pisgah Christian School.

On second or later reference: Mount Pisgah.

Do not abbreviate Mount to Mt.

MPCS is permissible as a hashtag, in email subject lines and when theSchool’s full name does not fit.

Pisgah (without the word Mount) is not preferred.

The ‘S’ in school must always be capitalized if you can replace “MountPisgah Christian School” with “the School.”


OUR BRAND

All communications work requests should be submitted via the Communications portal found on the intranet. The information below is a guide.

Mount Pisgah Christian School has many vehicles for promoting news and events. Please note that specific lead times are necessary for Director of Communications to produce, edit and distribute your communications on time. Submissions must be approved by the Director of Communications before they are published, and they may be edited.

GENERAL EDITS (EX. NEWSLETTERS, EMAILS) Lead Time: 48 Hours Contact: Please contact the Director of Communications.

You don't need to be a "perfect" writer, but please check for spelling, word choice, grammar and content and read it out loud before submission.

PUNCHBOWL EVITES Lead Time: One Week Contact: Please email the following information to Director of Communications.

Host (School/Division(s)/Department/Person) _______________

Who is invited? (Be specific) _______________

What (Title of event) _______________

Purpose of Event (Include speakers' titles) _______________

Brief Bio of speaker (if applicable) _______________

When (Day, Start/Finish Time) _______________

Where (Location) _______________

School Contact (Name/Title/Phone Number/Email) _______________

When would you like the evite sent _______________

When would you like the reminder sent _______________

What date do you need the number and names of respondents? _____

RSVP Deadline (If applicable) _______________

Other pertinent details _______________



Do not reduce the full logo (crest, book and wordmark) smaller than1.375 inches high.

The crest should never be reduced to smaller than .75 inches high.

The crest colors and typeface may not be altered.

Do not add elements to the logo or redraw/redo the wordmark.

Do not place the logo over photos, textures or colors that make the logodifficult to read.

Never stretch, distort or crop the logo. If resizing is necessary, pleasesize from the corners to maintain proper proportions.

Do not change the orientation of the logo type, logo or type used insidethe logo.

Web-quality digital files and high-res/print-quality versions of the logosare available by contacting the communications team. See page 30 forthe appropriate contact.


PRIMARY LOGOOur logo is one of the most critical

assets of the School’s brand. The crest’s design and the wordmark

should never be altered.

LOGO USAGE GUIDELINES

COMMUNICATION REQUESTS Will you be doing something fun in your classroom soon and want our

community to know about it? Do you know of any upcoming event(s) that might be photo-worthy? Was one of your students recognized for an achievement or

innovation? Can we recognize you for an outstanding achievement?

We want to know about all of these things! See below for who you should contact to let us know what is going on.

WHO DO I CONTACT IF... There is an emergency at the School? Contact the Director of

Communications.

Someone from the local media contacts me to ask questions about the School? Refer them to the Director of Communications.

I want to highlight something exciting that has happened at the School? Share the news with the Director of Communications.

I see something unflattering about the School on social media? Call/text the Director of Communications as soon as possible at 678-336-3378 or cell 770-715-8084.

I want to contribute to a blog or publication on the School’s behalf? Contact the Director of Communications.

I want to create a new logo or need design assistance. Contact the Director of Communications.

I need a Punchbowl invitation. Contact the Director of Communications.

I want to begin a new graphic design project. Contact the Director of Communications.

I want to design spirit wear or other T-shirt. Contact the Director of Communications.

I want to send an email to our school community? Contact Director of Communications.

Someone wants us to buy an ad in their publication? Contact the Director of Admissions.



PRIMARY IDENTITY MARK ELEMENTSThe Crest The full school crest is the primary identity mark for the School. This logo is com-prised of three identifiable images: the crest, the book and motto and the word-mark. The crest is available in three-color format (blue - PMS 288 C, red - PMS 711 C and white or neutral - PMS 7528 C) and two-color format (blue - PMS 288 C and red - PMS 711 C). The crest may also be used in one-color format in white, black, gray or Mount Pisgah blue (PMS 288 C), but should not be used in red. There are vertical and horizontal orientations available. It is acceptable to use the crest and book without the wordmark, the crest and wordmark without the book, and the crest without the book and wordmark. When using the crest without the wordmark, Mount Pisgah Christian School or a school organization should be identified elsewhere on the material.

The Wordmark The wordmark is the primary means by which we are recognized and should appear on as many forms of communication as possible. It consists of the name of the School with the top line in ITC Century and the bottom line in Helvetica Nue Condensed Bold. The wordmark contains ligatures specific to the Mount Pisgah brand and should not be rebuilt without permission. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way other than that designated by the guidelines.

The Wordmark may only be reproduced in six colors:

Mount Pisgah Blue (PMS 288 C)

Mount Pisgah Red (PMS 711 C)

Mount Pisgah Neutral (PMS 7528 C)

Black

White

Gray


OUR BRAND

COMMUNICATION GUIDELINESThe communications team oversees the communication efforts of Mount Pisgah Christian School, working alongside faculty and staff to ensure communication from the School is consistently clear, concise and aligned with our mission.

Communication items include, but are not limited to: Advertising (overseen by the Office of Admission) Booklets Brochures Emergency Communications, ParentAlerts Exhibits/Displays/Signage Business Cards Division- or school-wide emails Fliers Handbooks Invitations Letterhead Letters Media materials Newsletters Posters Presentations Signage Social Media Spirit Wear Website

If you have any news, information or announcements to share with the entire school community, or a specific segment (grade level, class or team), please work with and through the communications team. See page 30 for the appropriate contact for each request.



SAMPLE OF LOGO VARIATIONS


SCHOOL TERMS AND USAGE CONTINUED Middle School Terms

grade 6 or 6th grade grade 7 or 7th grade grade 8 or 8th grade

Upper School Terms grade 9, 9th grade or freshman grade 10, 10th grade or sophomore grade 11, 11th grade or junior grade 12, 12th grade or senior

FACILITIES NAMES AND REFERENCESThese are the official names for facilities on the School’s four campuses.

East Campus Geier Hall (GH)

Student Commons (SC)

Patriot Café (Café)

Learning Engagement Center (LEC) The Drummond Center (shorten to The Drum on second reference) H Building I Building

South Campus A Building

South Hall (SH) B Building C Building D Building

North Campus The Underground (U)

Patriot Athletic Campus (PAC) Savior Field (SF) Alden Field (AF)


OUR VERNACULAR

ORGANIZATIONAL LOGOS


OUR BRAND

Athletic Logo The Mount Pisgah Athletic shield is the official logo of the athletic department and should only be used by the athletic department.

Athletic Team Logos Individual shield logos are available for each sport.

MP Athletic logo A simple MP letter logo is available for athletics and should only be used for athletic-related material, P.E. uniforms or approved spirit wear, unless approved by the communications team.

Pisgah Arts Logo The official Pisgah Arts logo is displayed at left. It should only be used for arts-related material and spirit wear.

The use of the School’s primary logo is not required in conjunction with an organizational logo.

SCHOOL TERMS AND USAGE Any representation of the School—digital or print—must adhere to our brand guidelines.

On first reference: Mount Pisgah Christian School.



MPCS is permissible as a hashtag, in email subject lines and when the School’s full name does not fit.


The ‘S’ in school must always be capitalized if you can replace “Mount Pisgah Christian School” with “the School.”

Preschool Terms

When used as a modifier, use two-day, three-day, five-day

Example: The five-day fours program

infants

toddlers

twos

threes

fours

Lower School Terms

junior kindergarten (JK, plural junior kindergartners

kindergarten (K, plural kindergartners)

grade 1 or 1st grade

grade 2 or 2nd grade

grade 3 or 3rd grade

grade 4 or 4th grade



OUR VERNACULAR

FORMER IDENTITY MARKS


The Patriot The Pisgah Patriot and Pisgah Patriot wordmark are being phased out and should not be used on new materials.

The Seal The circle P in all its variations is being phased out and should not be used on new materials.

The Single P The single P is being phased out and should not be used on new materials

Pisgah Preschool Logo The Pisgah Preschool logo is being phased out and should not be used on new materials.

The following symbols are being phased out and should not be used for any new materials.


OUR VERNACULAR

APPENDIXAPPENDIX

OUR VERNACULAR


SOCIAL MEDIA STANDARDS We encourage our community to share our story! While social networks and websites such as Facebook, Twitter, Instagram and YouTube provide compelling ways to connect with others, it’s important to follow guidelines to protect personal and professional reputations. Please take a moment before posting to ask if your text, images or video adds value, reflects the School’s mission and beliefs and adheres to style and branding standards. Be sure your content is not copyrighted material, is not offensive or in violation of laws or the social media entity’s policies. Remember that most audiences tend to engage (like, share and comment on) posts that are of a positive nature, provide helpful information, solve a problem, answer a question, or inspire. Include links and hashtags to encourage engagement.

SUBMIT NEWS If you have any news, information or announcements to share with the entire school community, please work with and through the communications team. See page 30 for the appropriate contact.

SCHOOL USERNAMES AND PROFILE PAGES Facebook – www.facebook.com/MountPisgahChristianSchool

Instagram – www.instagram.com/mpcspatriots

Twitter – @mpcspatriots

YouTube – www.youtube.com/user/mpcspatriots

Vimeo – www.vimeo.com/user/mpcspatriots

Pinterest – www.pinterest.com/mpcspatriots

ALUMNI USERNAMES AND PROFILE PAGES Facebook – www.facebook.com/MountPisgahAlumni

LinkedIn – www.linkedin.com/


OUR BRAND

STEP 6: APPROVAL


All designs must be approved by ALL of the following: The class/club moderator or team coach. Select ONE Relevant Administrator: Athletics: Director of Athletics Upper School: Director of Student Life Middle School: Assistant Head of Middle School Lower School: Head of Lower School Preschool Full Day: Director of Preschool Full Day Preschool Half Day: Director of Preschool Half Day The Spirit Wear Committee (send to the communications team).

Our task is to brand the School’s merchandise and maximize potential through our spirit wear and apparel. The Spirit Wear Committee will provide guidance and oversight to assure proper procedure is followed for brand consistency. These guidelines are to be followed by all school organizations and divisions. Our goal is to help each club, team and class use spirit wear to market its program at the highest level.

WHY?

1

2

3

http://www.facebook.com/MountPisgahChristianSchool

http://www.instagram.com/MPCSPatriots

https://twitter.com/mpcspatriots

http://www.youtube.com/user/MPCSPatriots


http://www.pinterest.com/mpcspatriots

http://www.facebook.com/mountpisgahalumni

http://www.linkedin.com/groups/7489195

MPCS HASHTAGSThe pound sign, or hash, turns any word or group of words that directly follows it into a searchable link. This allows us to organize content and track discussion topics based on those keywords. Use these on any social stream to loop in others.

#mpcspatriots – Official School Hashtag #mountpisgahpatriots #patriotpride #collegepreplifeready #gopatriots #mountpisgah_______ (sport); example – #mountpisgahcheer #mountpisgaharts #mountpisgahpreschool #mountpisgahlower #mountpisgahmiddle #mountpisgahupper


# Pantone 288 C CMYK 100/88/27/19 RGB 36/53/111 Hex #002d72

Pantone 711 C CMYK 12/98/92/2 RGB 209/42/47 Hex #cb2c30

Pantone 284 C CMYK 54/22/0/0 RGB 109/171/228 Hex #6cace4

Pantone 7528 C CMYK 22/24/30/0 RGB 199/185/172 Hex #c5b9ac

STEP 3: PICK COLOR INK/THREAD

OUR STYLE


STEP 4: PICK CLOTHING COLORApproved vendors will have specific colors that should be utilized. Options: Dark blue, red, light blue, light gold, white, black and varying shades of grey.* *Special Exceptions With Approval: Pink for “Pink Out” wear. A variety of colors may be used for Field Day T-shirts.

STEP 5: SELECT VENDORThe school has secured vendors who know our colors and house our logos. For a listof approved vendors, contact Assistant Head of School Sue Hansen. Use of non-approved vendors will require advanced approval from the Assistant Head of School.

Other Options: White, black and varying shades of grey. Special Exception: Pink for “Pink Out” wear.

A LASTING IMPRESSION Mount Pisgah Christian School’s style includes specific colors, design elements and a variety of fonts that tell our brand story. If we seem obsessed with the details, it’s because we are.


OUR STYLE

STEP 1: PICK LOGOS

SPIRIT WEAR AND APPAREL GUIDELINES


The below logos are the only approved logos to use for any and all representation of the Mount Pisgah Christian School brand on spirit wear. The crest logo may be used in one-, two– or three-color versions and the crest may be used as a standalone (please refer to logo section for full variations). Select one per wear item.

Personalize with your club/organization name, event name and/or spirit wear statements. The word Pisgah should always be preceded by Mount. Exceptions: Pisgah Arts, Pisgah Parents Association, Pisgah Arts Parent Association, Pisgah News Network We suggest using Garamond or Helvetica for the font to coordinate with our brand. Other fonts will be taken into consideration for approval. Examples: Property of Mount Pisgah Mount Pisgah Christian School | Established 1986 Mount Pisgah Patriot

STEP 2: PERSONALIZE


PRIMARY TYPOGRAPHYUse these typefaces in print or digital mediums when

communicating on behalf of the School.

*The typefaces that are specialty fonts are noted with an asterisk

and can be provided by the communications team.

ADOBE GARAMOND* SERIF TYPE

GARAMOND SERIF TYPE

AaAaBbCcDdEeFfGgHhIiJjKkLlMm

NnOoPpQqRrSsTtUuVvWwXxYyZz

LETTERHEAD AND ENVELOPE


OUR STYLE

BUSINESS CARDS

ITC CENTURY* SERIF TYPE



ANTONIO* HEADLINES AND HIGHLIGHTS TYPE

AaAaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz


CENTURY SERIF TYPE



OUR STYLE


EMAIL SIGNATURESEmail signatures must use Georgia font size 11 and include all of the following: Name (in bold), title, address, phone numbers (please note that dashes are used between numerals), school website and logo. If you do not have an extension, please use the campus phone number where you are most often located. Your signature is your digital business card. Feel free to add on any other social accounts where you would like our community to connect with you. Separate your social account information with a line break under the School website. This should be followed by the 1” tall horizontal crest and wordmark, which is available from the communications team. The space under the logo should be clear or include one of the following approved taglines:

College Prep. Life Ready.

Open House: Date | Location | Time

Every Family, Every Year To make or pay your Annual Fund commitment, visit www.experiencepisgah.org/giving

EXAMPLE:

John D. Marshall Head of School Mount Pisgah Christian School 9820 Nesbit Ferry Road Johns Creek, GA 30022 678-336-3395 Office 678-474-6712 Mobile [email protected] www.experiencepisgah.org

Twitter: @JMarshallPisgah Blog: HOS Blog

http://www.experiencepisgah.org/giving


http://www.experiencepisgah.org

http://www.experiencepisgah.org/about/hosblog.cfm


ANGELINA* HANDWRITTEN TYPE Aa

AaBbCcDdEeF fGgHhI iJ jKkL lMm NnOoPpQqRrSsTtUuVvWwXxYyZz

C DUFLOS PRO* SCRIPT TYPE

CALIBRI (PC), HELVETICA (MAC)SANS SERIF TYPE


NnOoPpQqRrSsTtUuVvWwXxYyZzSTATIONERY—PRINT AND DIGITALLetterhead, envelopes and other paper supplies are professionally printed with the School’s identity. These are available upon request from the communications team. It is sometimes acceptable to print the crest logo on blank paper as long as the quality, color, shape and integrity of the image is maintained. Please refer to the logo section for sizing guides. Any additional requests for customization should be directed to the communications team.

To create an aesthetically pleasing appearance for stationery documents, the font for the body of letters, envelope addresses, etc. should be one of Mount Pisgah’s official serif types.

For print:

Garamond

ITC Century

Century

For digital: Georgia

The following includes layout information for the School’s email signatures and examples of approved letterhead, envelopes and business cards.


OUR STYLE

ARIAL SANS SERIF TYPE

WEB TYPOGRAPHYUse these fonts in digital services like Outlook, Google Drive, blogging sites and Constant Contact that do not allow specialty fonts.



GEORGIA SERIF TYPE



OUR STYLE


PRIMARY COLORBRAND COLORS


SECONDARY COLORS

Pantone 288 C CMYK 100/88/27/19 RGB 36/53/111 Hex #002d72




Pantone 102 C CMYK 4/5/100/0 RGB 254/227/0 Hex #fce300

Pantone 132 C CMYK 32/51/100/13 RGB 164/116/0 Hex #a07400

ARIAL SANS SERIF TYPE

WEB TYPOGRAPHYUse these fonts in digital services like Outlook, Google Drive, blogging sites and Constant Contact that do not allow specialty fonts.

Aa AaBbCcDdEeFfGgHhIiJjKkLlMm


GEORGIA SERIF TYPE



OUR STYLE


PRIMARY COLORBRAND COLORS


SECONDARY COLORS

Pantone 288 C CMYK 100/88/27/19 RGB 36/53/111 Hex #002d72




Pantone 102 C CMYK 4/5/100/0 RGB 254/227/0 Hex #fce300

Pantone 132 C CMYK 32/51/100/13 RGB 164/116/0 Hex #a07400


ANGELINA* HANDWRITTEN TYPE Aa

AaBbCcDdEeF fGgHhI iJ jKkL lMmNnOoPpQqRrSsTtUuVvWwXxYyZz

C DUFLOS PRO* SCRIPT TYPE

CALIBRI (PC), HELVETICA (MAC)SANS SERIF TYPE


NnOoPpQqRrSsTtUuVvWwXxYyZzSTATIONERY—PRINT AND DIGITALLetterhead, envelopes and other paper supplies are professionally printed with the School’s identity. These are available upon request from the communications team. It is sometimes acceptable to print the crest logo on blank paper as long as the quality, color, shape and integrity of the image is maintained. Please refer to the logo section for sizing guides. Any additional requests for customization should be directed to the communications team.

To create an aesthetically pleasing appearance for stationery documents, the font for the body of letters, envelope addresses, etc. should be one of Mount Pisgah’s official serif types.

For print:

Garamond

ITC Century

Century

For digital: Georgia

The following includes layout information for the School’s email signatures and examples of approved letterhead, envelopes and business cards.


OUR STYLE

ITC CENTURY* SERIF TYPE



ANTONIO* HEADLINES AND HIGHLIGHTS TYPE

Aa AaBbCcDdEeFfGgHhIiJjKkLlMm NnOoPpQqRrSsTtUuVvWwXxYyZz


CENTURY SERIF TYPE



OUR STYLE


EMAIL SIGNATURESEmail signatures must use Georgia font size 11 and include all of the following: Name (in bold), title, address, phone numbers (please note that dashes are used between numerals), school website and logo. If you do not have an extension, please use the campus phone number where you are most often located. Your signature is your digital business card. Feel free to add on any other social accounts where you would like our community to connect with you. Separate your social account information with a line break under the School website. This should be followed by the 1” tall horizontal crest and wordmark, which is available from the communications team. The space under the logo should be clear or include one of the following approved taglines:

College Prep. Life Ready.

Open House: Date | Location | Time

Every Family, Every Year To make or pay your Annual Fund commitment, visit www.experiencepisgah.org/giving

EXAMPLE:

John Q. PublicHead of School Mount Pisgah Christian School 9820 Nesbit Ferry Road Johns Creek, GA 30022 678-336-3395 Office678-474-6700 [email protected]

http://www.experiencepisgah.org/giving


http://www.experiencepisgah.org

http://www.experiencepisgah.org/about/hosblog.cfm


PRIMARY TYPOGRAPHYUse these typefaces in print or digital mediums when

communicating on behalf of the School.

*The typefaces that are specialty fonts are noted with an asterisk

and can be provided by the communications team.

ADOBE GARAMOND* SERIF TYPE

GARAMOND SERIF TYPE



LETTERHEAD AND ENVELOPE


OUR STYLE

BUSINESS CARDS

A LASTING IMPRESSIONMount Pisgah Christian School’s style includes specific colors, design elements and a variety of fonts that tell our brand story. If we seem obsessed with the details, it’s because we are.


OUR STYLE

STEP 1: PICK LOGOS

SPIRIT WEAR AND APPAREL GUIDELINES


The below logos are the only approved logos to use for any and all representation of the Mount Pisgah Christian School brand on spirit wear. The crest logo may be used in one-, two– or three-color versions and the crest may be used as a standalone (please refer to logo section for full variations). Select one per wear item.

Personalize with your club/organization name, event name and/or spirit wear statements. The word Pisgah should always be preceded by Mount. Exceptions: Pisgah Arts, Pisgah Parents Association, Pisgah Arts Parent Association, Pisgah News Network

We suggest using Garamond or Helvetica for the font to coordinate with our brand. Other fonts will be taken into consideration for approval.

Examples: Property of Mount Pisgah Mount Pisgah Christian School | Established 1986 Mount Pisgah Patriot

STEP 2: PERSONALIZE

MPCS HASHTAGSThe pound sign, or hash, turns any word or group of words that directly follows it into a searchable link. This allows us to organize content and track discussion topics based on those keywords. Use these on any social stream to loop in others.

#mpcspatriots – Official School Hashtag #mountpisgahpatriots #patriotpride #collegepreplifeready #gopatriots #mountpisgah_______ (sport); example – #mountpisgahcheer #mountpisgaharts #mountpisgahpreschool #mountpisgahlower #mountpisgahmiddle #mountpisgahupper


# Pantone 288 C CMYK 100/88/27/19 RGB 36/53/111 Hex #002d72




STEP 3: PICK COLOR INK/THREAD

OUR STYLE

Other Options: White, black and varying shades of grey. Special Exception: Pink for “Pink Out” wear.

STEP 4: PICK CLOTHING COLORApproved vendors will have specific colors that should be utilized. Options: Dark blue, red, light blue, light gold, white, black and varying shades of grey.*

*Special Exceptions With Approval: Pink for “Pink Out” wear. A variety ofcolors may be used for Field Day T-shirts.

STEP 5: SELECT VENDORThe school has secured vendors who know our colors and house our logos. For a list

of approved vendors, contact the Director of Communications. Use ofnon-approved vendors will require advanced approval from the Assistant Head of School.


SOCIAL MEDIA STANDARDSWe encourage our community to share our story! While social networks and websites such as Facebook, Twitter, Instagram and YouTube provide compelling ways to connect with others, it’s important to follow guidelines to protect personal and professional reputations. Please take a moment before posting to ask if your text, images or video adds value, reflects the School’s mission and beliefs and adheres to style and branding standards. Be sure your content is not copyrighted material, is not offensive or in violation of laws or the social media entity’s policies. Remember that most audiences tend to engage (like, share and comment on) posts that are of a positive nature, provide helpful information, solve a problem, answer a question, or inspire. Include links and hashtags to encourage engagement.

SUBMIT NEWSIf you have any news, information or announcements to share with the entire school community, please work with and through the communications team. See page 30 for the appropriate contact.

SCHOOL USERNAMES AND PROFILE PAGESFacebook – www.facebook.com/MountPisgahChristianSchool

Instagram – www.instagram.com/mpcspatriots

Twitter – @mpcspatriots

YouTube – www.youtube.com/user/mpcspatriots

Vimeo – www.vimeo.com/user/mpcspatriots

Pinterest – www.pinterest.com/mpcspatriots

ALUMNI USERNAMES AND PROFILE PAGESFacebook – www.facebook.com/MountPisgahAlumni

LinkedIn – www.linkedin.com/


OUR BRAND

STEP 6: APPROVAL


All designs must be approved by ALL of the following:

The class/club moderator or team coach.

Select ONE Relevant Administrator: Athletics: Director of Athletics Upper School: Director of Student Life Middle School: Assistant Head of Middle School Lower School: Head of Lower School Preschool Full Day: Director of Preschool Full Day Preschool Half Day: Director of Preschool Half Day

The Spirit Wear Committee (send to the communications team).

Our task is to brand the School’s merchandise and maximize potential through our spirit wear and apparel. The Spirit Wear Committee will provide guidance and oversight to assure proper procedure is followed for brand consistency. These guidelines are to be followed by all school organizations and divisions. Our goal is to help each club, team and class use spirit wear to market its program at the highest level.

WHY?

1

2

3

http://www.facebook.com/MountPisgahChristianSchool

http://www.instagram.com/MPCSPatriots

https://twitter.com/mpcspatriots



http://www.pinterest.com/mpcspatriots

http://www.facebook.com/mountpisgahalumni

http://www.linkedin.com/groups/7489195

FORMER IDENTITY MARKS


The PatriotThe Pisgah Patriot and Pisgah Patriot wordmark are being phased out and should not be used on new materials.

The Seal The circle P in all its variations is being phased out and should not be used on new materials.

The Single P The single P is being phased out and should not be used on new materials

Pisgah Preschool LogoThe Pisgah Preschool logo is being phased out and should not be used on new materials.

The following symbols are being phased out and should not be used for any new materials.


OUR VERNACULAR

APPENDIX APPENDIX

OUR VERNACULAR


ORGANIZATIONAL LOGOS


OUR BRAND

Athletic Logo The Mount Pisgah Athletic shield is the official logo of the athletic department and should only be used by the athletic department.

Athletic Team Logos Individual shield logos are available for each sport.

MP Athletic logo A simple MP letter logo is available for athletics and should only be used for athletic-related material, P.E. uniforms or approved spirit wear, unless approved by the communications team.

Pisgah Arts Logo The official Pisgah Arts logo is displayed at left. It should only be used for arts-related material and spirit wear.

The use of the School’s primary logo is not required in conjunction with an organizational logo.

SCHOOL TERMS AND USAGE Any representation of the School—digital or print—must adhere to our brand guidelines.

On first reference: Mount Pisgah Christian School.



MPCS is permissible as a hashtag, in email subject lines and when theSchool’s full name does not fit.


The ‘S’ in school must always be capitalized if you can replace “MountPisgah Christian School” with “the School.”

Preschool Terms

When used as a modifier, use two-day, three-day, five-day

Example: The five-day fours program

infants

toddlers

twos

threes

fours

Lower School Terms

junior kindergarten (JK, plural junior kindergartners

kindergarten (K, plural kindergartners)

grade 1 or 1st grade

grade 2 or 2nd grade

grade 3 or 3rd grade




OUR VERNACULAR

SAMPLE OF LOGO VARIATIONS


SCHOOL TERMS AND USAGE CONTINUED Middle School Terms

grade 6 or 6th grade grade 7 or 7th grade grade 8 or 8th grade

Upper School Terms grade 9, 9th grade or freshman grade 10, 10th grade or sophomore grade 11, 11th grade or junior grade 12, 12th grade or senior

FACILITIES NAMES AND REFERENCESThese are the official names for facilities on the School’s four campuses.

East Campus Geier Hall (GH)

Student Commons (SC)

Patriot Café (Café)

Learning Engagement Center (LEC)

The Drummond Center (shorten to The Drum on second reference) H Building

South Campus A Building

South Hall (SH) B Building C Building D Building

North Campus

The Underground (U)

S Building (S) Patriot Athletic Campus (PAC)

Savior Field (SF) Alden Field (AF)


OUR VERNACULAR

PRIMARY IDENTITY MARK ELEMENTSThe Crest The full school crest is the primary identity mark for the School. This logo is com-prised of three identifiable images: the crest, the book and motto and the word-mark. The crest is available in three-color format (blue - PMS 288 C, red - PMS 711 C and white or neutral - PMS 7528 C) and two-color format (blue - PMS 288 C and red - PMS 711 C). The crest may also be used in one-color format in white, black, gray or Mount Pisgah blue (PMS 288 C), but should not be used in red. There are vertical and horizontal orientations available. It is acceptable to use the crest and book without the wordmark, the crest and wordmark without the book, and the crest without the book and wordmark. When using the crest without the wordmark, Mount Pisgah Christian School or a school organization should be identified elsewhere on the material.

The Wordmark The wordmark is the primary means by which we are recognized and should appear on as many forms of communication as possible. It consists of the name of the School with the top line in ITC Century and the bottom line in Helvetica Nue Condensed Bold. The wordmark contains ligatures specific to the Mount Pisgah brand and should not be rebuilt without permission. The wordmark has been specially drawn and spaced and must never be redrawn or changed. The wordmark should never be stacked or positioned in any way other than that designated by the guidelines.

The Wordmark may only be reproduced in six colors:

Mount Pisgah Blue (PMS 288 C)

Mount Pisgah Red (PMS 711 C)

Mount Pisgah Neutral (PMS 7528 C)

Black

White

Gray


OUR BRAND

COMMUNICATION GUIDELINESThe communications team oversees the communication efforts of Mount Pisgah Christian School, working alongside faculty and staff to ensure communication from the School is consistently clear, concise and aligned with our mission.

Communication items include, but are not limited to: Advertising (overseen by the Office of Admission) Booklets Brochures Emergency Communications, ParentAlerts Exhibits/Displays/Signage Business Cards Division- or school-wide emails Fliers Handbooks Invitations Letterhead Letters Media materials Newsletters Posters Presentations Signage Social Media Spirit Wear Website

If you have any news, information or announcements to share with the entire school community, or a specific segment (grade level, class or team), please work with and through the communications team. See page 30 for the appropriate contact for each request.



Do not reduce the full logo (crest, book and wordmark) smaller than 1.375 inches high.

The crest should never be reduced to smaller than .75 inches high.

The crest colors and typeface may not be altered.

Do not add elements to the logo or redraw/redo the wordmark.

Do not place the logo over photos, textures or colors that make the logo difficult to read.

Never stretch, distort or crop the logo. If resizing is necessary, please size from the corners to maintain proper proportions.

Do not change the orientation of the logo type, logo or type used inside the logo.

Web-quality digital files and high-res/print-quality versions of the logos are available by contacting the communications team. See page 30 for the appropriate contact.


PRIMARY LOGO Our logo is one of the most critical

assets of the School’s brand. The crest’s design and the wordmark

should never be altered.

LOGO USAGE GUIDELINES


Will you be doing something fun in your classroom soon and want our community to know about it?

Do you know of any upcoming event(s) that might be photo-worthy? Was one of your students recognized for an achievement or

innovation? Can we recognize you for an outstanding achievement?

We want to know about all of these things! See below for who you should contact to let us know what is going on.

WHO DO I CONTACT IF... There is an emergency at the School? Contact the Director of Communications.

Someone from the local media contacts me to ask questions about the School? Refer them to the Director of Communications.

I want to highlight something exciting that has happened at the School? Share the news with the Director of Communications.

I see something unflattering about the School on social media? Call/text the Director of Communications as soon as possible at 678-336-3378 or cell 770-715-8084.

I want to contribute to a blog or publication on the School’s behalf? Contact the Director of Communications.

I want to create a new logo or need design assistance. Contact the Director of Communications.

I need a Punchbowl invitation. Contact the Director of Communications.

I want to begin a new graphic design project. Contact the Director of Communications.

I want to design spirit wear or other T-shirt. Contact the Director of Communications.

I want to send an email to our school community? Contact Director of Communications.

Someone wants us to buy an ad in their publication? Contact the Director of Admissions.



BRANDING AND APPROVALIn development of the Mount Pisgah Christian School visual identity package, care was taken to protect the School’s reputation and mission. These visual identity guidelines apply to anyone using school identity, logos, branding, wordmarks or graphics. This includes all school divisions, school volunteers and organizations, athletic teams, coaches, faculty, students, printers and approved vendors.

Use of the Mount Pisgah brand (logo, name and closely associated images and terms) on apparel, signage, digital and print materials, and other items must be approved by the communications team. As a general rule, include Mount Pisgah branding by adding either the crest logo and/or wordmark to publications, letters and fliers, following the guidelines in this manual. Except with permission, only the athletic department may utilize the athletic logos.

SCHOOL NAME On first reference: Mount Pisgah Christian School.



MPCS is permissible as a hashtag, in email subject lines and when the School’s full name does not fit.


The ‘S’ in school must always be capitalized if you can replace “Mount Pisgah Christian School” with “the School.”


OUR BRAND

All communications work requests should be submitted via the Communications portal found on the intranet. The information below is a guide.

Mount Pisgah Christian School has many vehicles for promoting news and events. Please note that specific lead times are necessary for Director of Communications to produce, edit and distribute your communications on time. Submissions must be approved by the Director of Communications before they are published, and they may be edited.

GENERAL EDITS (EX. NEWSLETTERS, EMAILS) Lead Time: 48 Hours Contact: Please contact the Director of Communications.

You don't need to be a "perfect" writer, but please check for spelling, word choice, grammar and content and read it out loud before submission.

PUNCHBOWL EVITES Lead Time: One Week Contact: Please email the following information to Director of Communications.

Host (School/Division(s)/Department/Person) _______________

Who is invited? (Be specific) _______________

What (Title of event) _______________

Purpose of Event (Include speakers' titles) _______________

Brief Bio of speaker (if applicable) _______________

When (Day, Start/Finish Time) _______________

Where (Location) _______________

School Contact (Name/Title/Phone Number/Email) _______________

When would you like the evite sent _______________

When would you like the reminder sent _______________

What date do you need the number and names of respondents? _____

RSVP Deadline (If applicable) _______________

Other pertinent details _______________



THE IMPORTANCE OF CONSISTENCY Style guidelines are like road signs. They should be clear and direct. Drivers understand the red hexagon says “STOP” before they actually read the word. The capital letters accentuate the command for them to put on the brakes. Road signs also provide clues for what lies ahead. Our style is our own set of road signs, helping members of our community navigate through the myriad messages of school newsletters, division head emails, brochures, flyers and news releases. Using the right colors and logos, having periods in the right places and quotation marks where they belong, capitalizing when appropriate, using abbreviations correctly, and recording times, dates and locations in the same way makes collateral material easier to understand and navigate. Style is about making information clearer and letting individual voices come through without grammatical, typographical and other writing errors to break the rhythm. Following these guidelines will allow parents, students, faculty, staff and administrators—the primary readers of Mount Pisgah Christian School’s publications—to see that we respect what we do… and that we have style.


WEEKLY ENEWS The weekly eNews provides all divisions, departments and parent groups more opportunities to promote events, clubs, programs and people, reiterate information, and make announcements.

WEEKLY ENEWS SUBMISSION GUIDELINES The weekly eNews will be distributed at 8 a.m. every Thursday; flexible

on holidays. Archives: www.experiencepisgah.org/news/enews.cfm

Email all submissions to the Director of Communications.

You will have the opportunity to send announcements/event information

up until noon on the Wednesday preceding that week’s eNews.

Any feature articles you would like to include in the weekly eNews

MUST be submitted by noon on the Monday preceding that week’s

eNews to allow time for editing, review and approval. Any piece

submitted after that time will be placed in a future edition as long as the

information is timely.

Announcements will be pulled from any Punchbowl invitations that have

been requested and the online calendar.

Mike Buteau does his best to compile all events/announcements for the

entire school, but to ensure that an item is included, please send him

that item before the noon deadline on Wednesdays.

ONLINE CALENDAR UPDATES Review the online calendar at www.experiencepisgah.org/calendar to make

sure all of your event information is correct (date, time, location, contact,

etc.) and that all of your events are on the calendar. Email your contact to

update events on the calendar.

US, PPA, PAPA: Elaine Walker | [email protected]

MS: Jolene Kellner | [email protected]

LS, PS Half Day: Karen Barnes | [email protected]

PS Full Day: Joyce Lenoir | [email protected]

Athletics: Kristin Messinger | [email protected]



http://www.experiencepisgah.org/news/enews.cfm

http://www.experiencepisgah.org/calendar






MISSION The mission of Mount Pisgah Christian School is to provide an outstanding college-preparatory education grounded in Christian faith and values. The essence of the mission is best described as College Prep. Life Ready.

VISION Mount Pisgah Christian School is a loving community that inspires each community member to discover, explore, and pursue God-given talents and purpose. The Mount Pisgah Experience builds lasting relationships, develops leadership through service, encourages a love of learning, and engages in the intellectual and social challenges of our times guided by a biblical worldview.

BELIEFS Mount Pisgah strives to ensure that:

All stakeholders share the responsibility for advancing the School’s mission.

Students learn in an academically excellent environment.

Prayer and worship are integral parts of the life of the entire school community.

The School has a safe learning environment for all students.

Families are actively involved in the lives of their children and the School.

The athletic program promotes physical fitness, teamwork, sportsmanship, competition and school spirit.

The cultural arts program engenders an appreciation for music, art and theatre.

Faculty, staff and parents are encouraged to model the Christian faith and encourage students to be disciples in their communities.

OUR MESSAGE


ORIGINAL DESIGN AND PUBLICATION Lead Times:

In-House Graphic Design | Four Weeks In-House Graphic Design + In-House Printing | Five Weeks External Design and Printing | Eight Weeks

Contact: Submit the following information to the Director of Communications.

Contact Name _______________

Contact Title (Ex. Head of Upper School) _______________



Which group/division is requesting this collateral?

- PPA - PAPA







Who should receive this marketing piece? (Recipients outside of parents

will be reviewed/approved by the Office of Advancement)

- Upper School Parents - Middle School Parents

- Lower School Parents - Preschool Full Day Parents

- Preschool Half Day Parents - Faculty and Staff

- Board of Trustees - Alumni

- Alumni Parents - Grandparents

- Other _______________

Project Title _______________

What is your project: Flyer - 8.5x11 | Postcard | Brochure - Bi-fold |

Brochure - Tri-fold | Newsletter - Bi-fold | Other _______________

Preferred Completion Date _______________


Quantity Requested _______________

Project should be delivered to _______________



PURPOSE OF THE BRANDING STYLE GUIDE As we communicate about our work both internally and externally, it is crucial that we be both consistent and effective. This Branding Style Guide outlines the standards designed to promote Mount Pisgah Christian School, its divisions and programs to all audiences on and off our campuses. We ask all members of the school community to use the new Style Guide to ensure that our visual communications—print or electronic—convey a cohesive image. These guidelines may be adapted when necessary due to the context of the publication or media only upon approval by the communications team. This reference pertains to all printed and written materials, including, but not limited to:

Advertising

Booklets

Brochures

Exhibits/Displays/Signage

Business Cards

Division- or school-wide emails

Flyers

Handbooks

Invitations

Letterhead

Letters

Media materials

Newsletters

Posters

Presentations

Signage

Social Media

Spirit Wear

Website

style (stīl) n. 1. a particular way in which something is done,

created or performed. 2. a particular form or design of something.


OUR STYLE

PHOTOGRAPHER/VIDEOGRAPHER REQUESTLead Time: Two Weeks

Contact: Director of Communications

Name of Point of Contact at Event _______________

Contact Title (Ex. Lower School Office Coordinator) _______________


Contact Cell Number _______________

Which group is requesting a photographer?

- PPA - PAPA







Title/Description of Event ______________________________

Date of the Event _______________

Event Location _______________

Start Time _______________

End Time _______________


Photo files should be delivered to _______________

Any other relevant information? ________________________________

_____________________________________________________________

_____________________________________________________________

_____________________________________________________________

If you would like some specific moments captured (group shots, specific

student, etc), please send a shot list - a document that lists and describes

the shots you would like the photographer to capture.



#MPCSPATRIOTS

SOCIAL MEDIADue to the time-sensitive nature of social media, please text (770-715-8084)

or email info and images to the Director of Communications as soon as

possible.

WEBSITE ADDITION OR UPDATELead Time: Three Weeks

Contact: Director of Strategic Communications

Contact Name _______________

Contact Title (Ex. Director of Admission) _______________



Web Section

- HOME - PRESCHOOL

- ABOUT - LOWER SCHOOL

- ADMISSION - MIDDLE SCHOOL

- ACADEMICS - UPPER SCHOOL

- ARTS - AFTER SCHOOL

- ATHLETICS - ALUMNI

- SPIRITUAL LIFE - NEWS

- GIVING

Select the Additions or Updates Needed

- Add or Edit Announcement/News Item - Create Form

- Create Payment Process - Add or Delete Image(s)

- Other ______________________________

Please describe needed addition, edit or deletion.__________________

___________________________________________________________

___________________________________________________________

___________________________________________________________

___________________________________________________________



2016-2017

BRANDING STYLE GUIDE

OFFICE OF ADVANCEMENT

Mike Buteau Director of Communications and Digital Media 678-336-3378 Office 770-715-8084 Cell [email protected]

Keeper of the Brand Internal Communications Advancement Communications



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