Branding relationships and coffee
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Brand, Relationships & Coffee
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Transcript of Branding relationships and coffee
Brand, Relationships & Coffee
A BRAND IS. an identifying symbol, words or
mark that distinguishes a product or company from its competitors
ITS ALSO. the emotional and psychological relationship you have with your
customers.
thoughts, emotions responses
NOT THIS
TIP 1. GET THE BASICS RIGHT - LOGO
GET UNDERSTOOD QUICKLY?EXPLAIN WHAT YOU OFFER?
CREATE THE RIGHT IMPRESSION?MAKE PEOPLE WANT TO DO
BUSINESS?STAND OUT FROM YOUR
COMPETITORS?MAKE SENSE?
DOES IT .
?
?
?
LAUNCHING A
CATHOLIC CHURCH YOUTH
PROJECT
GOT SOME
NICE ICE CREAM
MAKING
TASTEY
CAKES
MAKING A STATEME
NT TO THE
WORLD
TIP 2.
TIP 2. KEEP UP WITH YOUR
CUSTOMERS
JONES SODA .COM
TIP 3. SPREAD THE
WORD
WHATEVER GETS PEOPLE TALKING ABOUT YOU IN A
POSITIVE WAY AND BUILDS RELATIONSHIPS
TWITTERFACEBOOK
E NEWSLETTERSDIRECT MAIL
GOSSIP
SLICED BREAD
TIP 4. BE A GUERILLA –
USE BRAND SPACE
WARM UP YOUR CUSTOMERS
BE CLEVER
BE IN PUBLIC
SPREAD THE WORD
BE WHERE YOUR CUSTOMERS ARE
HAVE FUN
TIP 5. DELIVER YOUR PROMISES
August 1992 - Spend just £100 on any Hoover product and get two free return flights to europe it cost them £48 million
Bosses new about the issues with their cars but failed to take any action until customers took matters into their own hands
Ford Pinto launched in Brasil
