Branding projects by Robyn Budd

Robyn Budd : Branding

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Robyn Budd C O M M U N I C A T I O N D E S I G N

f lyingdogz

Design

for print and web – and all points

in between

Branding 1

F lyingdogz Creative launchedin 2009. As a collaboration

between web- and print-baseddesigners, the enterprise’s firstorder of business was to create its own look. The proud aviator – okay, it’s a chihuahua – stands before his vintage plane, eager to get his clients’projects off the ground.

Flyingdogz set out to bring city-honed design and writing capacity to local and rural businesses around Vancouver Island.

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R oss McPhee Contracting hired me to create a new look for their business. Since timber

frame is a building style Ross favours, it be-came the card’s defining icon (below).

Branding 2:2: Print

Residential & commercial constructionCustom millwork & cabinetry

250-285-3472 phone250-285-2009 shop250-285-3447 fax

BC LiCensed BuiLdeR • nationaL home WaRRanty

C o n t R a C t i n G L t dRoss McPhee

C O N T R A C T I N G L T DRoss McPhee

www.rossmcphee.

ca

Double sided rack cards (right), highlight both aspects of RMC’sspecialties – home building and design, and fine woodwork.

A family-owned and operated business on Quadra Island, we are specialists in all aspects of fine home building and

renovation, timberframe and commercial construction. And we are closely affiliated with all Island trades and services.

We work with you to make your vision of home come to life. We can work from archi-tects’ plans, or help you design your own home by developing blue-prints based on your ideas. Being responsive to our clients’ needs is one of our strengths, along with step-by-step planning, attention to detail, and confident craftsmanship.

BC LiCensed BuiLder • nationaL home Warranty

C o n t r a C t i n G L t dRoss McPhee

Call us at 250-285-3472. see our portfolio at:

www.rossmcphee.caCall us at 250-285-3472. See our portfolio at:

www.rossmcphee.ca

BC LiCenSed BuiLder • nationaL home Warranty

C o n t r a C t i n G L t dRoss McPhee

A family-ownedconstruction business

on Quadra Islandsince 1991

From the top: interiorwindows and shelves;

bathroom cabinetry andfloor; radial staircase;

kitchen design

W e specialize in fine home building and renovation,

timberframe construction, custom windows and doors, and cabinetry.

Whether you require one-of-a-kind custom cabinetry or short run millwork production, we offer well-crafted solutions based on solid engineering, design, and construction.

We work in a variety of materials that give us the flexibility to meet your design preferences.

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I designed the website for Ross McPhee Contracting to mirror the company’s new visuals, andas an online portfolio of RMC building and cabinetry projects. Flyingdogz’ Denis took on the coding.

Branding 2:2: Web

C O N T R A C T I N G L T DRoss McPheeBC LICENSED BUILDER • NATIONAL HOME WARRANTY

Ross McPhee Contracting is a family-run construction company in the

northern Gulf Islands of coastal British Columbia.

We specialize in residential and commercial construction, custom mill-

work (windows and doors), and cabinetry. We are BC Licensed Builders

with National Home Warranty certification.

PORTFOLIO

houses

post & beam

framing

windows &

doors

cabinetry

concrete

CONTACT

HOME

home PORTFOLIO cabinetry

OUR CUSTOM CABINETRY is built to complement

interior design and spacial features as they change

from room to room. Always created with the user in

mind, our custom cabinets are esthetically crafted and

finished, with smart design as their starting point. We

create cabinetry to live around!

PORTFOLIO

A kitchen island is the centrepoint for an array of

shelves, cupboards, and inset counters.

PORTFOLIO

houses

post & beam

framing

windows &

doors

cabinetry

concrete

CONTACT

HOME

C O N T R A C T I N G L T DRoss McPheeBC LICENSED BUILDER • NATIONAL HOME WARRANTY


Branding 3

Much of the work I do is for small scale cottage industries. Being a

cottage itself, Fox Meadows fits that description literally. Above is the road sign, at the left a sample page from the website. The sliding panel at the centre carries the website text.

COT TAGE305 SMITHS RD

fox meadowsFind a place to relax after a day of

cycling on Quadra’s extensive bike

and hiking trail system.

Amenities • Full kitchen with all appliances• Outdoor patio and barbecue • Steam room• Flatscreen tv • Internet / WIFI available

Welcome to Quadra Island and Fox Meadows

Quadra Island is located in the heart of the Discovery Islands, a

ten minute ferry ride from Campbell River, north central Vancouver

Island, in British Columbia. A longtime tourist

destination, Quadra offers visitors a wealth

of aquatic and outdoor recreation, a lively

arts and summer market scene, and a fine

complement of restaurants and local eateries.

Fox Meadows Cottage on Quadra’s

southeast side looks across Sutil Channel to BC’s mainland Coast

Mountains. Ideal for families or couples, our cottage combines

contemporary West Coast design with modern urban comfort. Fox

Meadows – close to many of the island’s natural attractions – is

both a private retreat and a well-appointed home base from which to

explore Quadra’s rich island culture, beaches and trails.

c o t t a g efox meadowsOur vacation cottage on Quadra Island BC – ideal for families – offers a great location with stunning ocean views, a sense of privacy, and contemporary West Coast design

Home I Rates and availability I Map and directions I Contact

Home I Things to do I Local amenities I Trails and parks I On the water I Local culture I Links I Contact


Branding 44

The necessity of making a few images go a long way is often a given with community-based projects. Quadra Island Golf

hired me to create rack cards, score cards and business cards while working with Flyingdogz on web and logo design.

quadraislandgolfcourse18 holes $36 plus tax

9 holes $25 plus tax

240-yd driving range

250.285.2811for more information please call

[email protected]

quadraislandgolf

Regular green fee •Twilight •

Cart rental •Pull cart •

$36$26$30$3

Regular green fee •Twilight •

Cart rental •Pull cart •

$25$20$20$3

holes18

holes9

Quadra Island GolfCourse is located at

950 Heriot Bay Roadand Pine Tree Drive

Shuttle service is

provided to and from Quadra and Cortes

Ferry Terminals

Annual membershipoffers many benefits

and unlimited golfprivileges for individuals,

families, andcorporate members

QuadraIsland Golf

Please be cognizant of your speed of play to ensure

other players’ enjoyment • Please keep golf carts on the

designated path provided at each tee and green,

and observe the 90 degree rule when entering and exiting

the fairway • Please repair ball marks and divots •

Please rake bunkers and observe other golf etiquette

950 Heriot Bay Road

Quadra Island, BC

250.285.2811

quadragolf.com

QuadraIsland Golf

Standing stones,mountains,

and the Salish Sea

BLUE

WHITE

RED

HOLE

PAR

HANDICAP

415

380

350

1

4

3

408

372

342

2

4

5

487

444

410

3

5

7

165

150

121

4

3

17

494

454

427

5

5

1

350

325

303

6

4

9

370

325

294

7

4

11

350

328

290

8

4

13

180

154

125

9

3

15

3219

2932

2662

OUT

36

415

380

350

10

4

4

408

372

342

11

4

6

487

444

410

12

5

8

165

150

121

13

3

18

494

454

427

14

5

2

350

325

303

15

4

10

370

325

294

16

4

12

350

328

290

17

4

14

180

154

125

18

3

16

INT

3219

2932

2662

IN

36

6438

5864

5324

TOT

72

HCP NET

Scorer Attest Date

Score cards courtesy of Walcan SeafoodS deSIGn flyingdogz creative PRInTInG RH Printing

Quadra Island Golf

It’s in our nature.

Steve Phillips(PGA of Canada) Pro/Manager

950 Heriot Bay [email protected] www.quadragolf.com•

250.285.2811


Branding 55

W orking with family businesses sometimes means working with established visuals. Ross Mountain Farm’s road sign had an image and typeface they wanted to retain as their branding. But what

works for a sign doesn’t always translate to a logo, so I simplified and vectorized the image to make a logo the family still felt was theirs. Responsive website and card design followed.

Michelle & Steve

Pre-orders welcomeFarm gate sales

Local farmers’ market

Check our website for current offerings

[email protected]

75 Petersen RoadCampbell River BC V9W 3H1

250.286.1795

rossmountain

farm

rmf

Fresh blueberries& seasonal produce

... from our hands to yours

Home About the farm Offerings Find us Our blog

Welcome to Ross Mountain Farm on Vancouver Island BC. We grow blueberries and garden produce on our new urban farm here in Campbell River. You’ll find us at the corner of Ever-green and Petersen roads.

By mid July 2013 our first market crop of blueberries will be offered for sale at our farm gate on Evergreen, and at the Pier Street Farmers Market through August. We welcome advance orders.

Ross Mountain Farm is a full time passion for us. Most days you’ll see us out in the field tending the blueberries. If we’re not there, no doubt we’re working on some other aspect of the farm’s development.

We’re grateful for the tremendous support we’ve received from the community for our endeavour. Special thanks to all the folks who’ve stopped by with questions, shared their enthusiasm, and offered encouragement. It’s meant a lot to us.

ABOUT THE FARM OFFERINGS FIND US OUR BlOGHOME

rossmountain farmrmf

Branding projects by Robyn Budd

Design

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