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Branding Presentation (revised) - Marianist · The Marianist brand Helps you address these desires...
Transcript of Branding Presentation (revised) - Marianist · The Marianist brand Helps you address these desires...
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Marianist SchoolsCommunicating a great brand
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More students
More money
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What do parents want from a high school?They want their kids to be:
• Welcomed, loved, nurtured
• Formed in faith
• Challenged
• Prepared
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What do donors want from a high school?They want:
• An entity they can believe in
• Their $$$ to be used well
• A sense of belonging
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The Marianist brand Helps you address these desires …
• Warmth, community, family spirit
• Tradition of academic excellence
• Well-established “parent company”
• Adds depth to your school brand
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What is a “brand”?
• Our personality, image
• How we identify who we are
• How others perceive us
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Why bother with a brand?
It explains who we are– To us
– To the outside world
Matthew 5:15
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Why now, why you?
• Sponsorship initiative
• In the beginning was the Word
• Precede presidents/principals meeting
• The year ahead!
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What are the Marianists asking of you?
• Make sure Marianist is part of your
brand
• Use it to sell your school
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What does that look like?
• Use of logos and taglines
• On website, print, advertising
• Standard copy for web
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Logos
• New options
• Use what fits/works in context
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Logo options
#1
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Logo options
#2
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Logo options
#3
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For each logo
• Vertical and horizontal versions
• Color, black and reverse
• Jpg, eps, gif and png versions
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Use with care
• Consistent visual identity
• Use it, don’t abuse it!
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Rules
• Use right logo for application
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Rules
• Do not stretch or compress
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!
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Rules• Leave intact – don’t change typeface
or shift elements
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Rules• Don’t superimpose on other graphics
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Rules• In general, don’t use elements
separately
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Please end use
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Armed and ready• Disk with all versions
• Includes graphic standards –
please review!
• Share, but request review
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Taglines• A Catholic school in the Marianist tradition
• A Catholic, Marianist school
• Proud to be a Marianist school
• Educating young men in the Marianist tradition
• A Marianist college preparatory school
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Do I always have to use?
• No, but ….
• Use judgment
• Recognize value
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Standard website copy
• About Marianists
• About Chaminade
• Will be emailed to you
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When?
• On homepage - by 1/1/14
• Print - as new pieces are created
• Advertising - now
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The Marianist brand
• Warmth, family spirit, community
• Academic excellence
• CMEs
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It’s great to be a Marianist school!
• Take advantage of the brand
• Use in all promotions
• Carry the torch!
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Your school’s brand
Is made stronger by the Marianist brand!
Brand your school as Marianist