Branding in Tourist: Discourse of Critical Analysis

Architectural Tourism

Going to a travel destination to see historical monuments What gives value? historical importance

visually stunningSimultaneouslySite—Landscape featureEvent—metonymy of actionsSign—durable relic of past

Urry, “tourism involves the ‘spectaclization of place’”

Meaning and Landscape

The meaning of landscape, created, recreated, and contested in social process.While the subjectivity of reading (metaphor) is complete, meaning does not fracture totally.Congruencies (right expressions) and Concordances (Equivalences) These unspoken institutionalized understandings, when entered into discourse, are then shaped, refined, and distilled by the inevitable power relations that are party to all human interaction.Foucault (Power/Knowledge)It is this concordance of meaning that tourism presupposes and relies upon.

"Enclavic" tourist space

"heterogeneous" tourist spacewhere tourism coexists within a more complex matrix of other activities, spaces, people and sensations

The "exotic"Often "exotic" architectural elements have been traded whereas other aspects of "otherness" - the incomprehensible, sophisticated, and complex - have been derided.

Buildings and landscapes performPerformance in familiar tourist space relies upon specific materialities and the ways in which embodied subjects physically interact with space and objects.This sensual understanding of place is not "natural" but enmeshed within learnt apprehensions and cultural techniques of discernment.

The Kitchen or quarter becomes the bathroom of a tourist destination.The production of these spatial affordances is part of the architectural development of resort tourism, and increasingly informs the design of themed space.

Parking lots for buses as open spaces.Sloped ramps for access to spaces.

blockbuster corporate architectureThe monumental, extravagant, hyper-focused particulars are made accessible and understood as necessary.

To which the National Register and the National Historic Landmarks are participants

But closed temporarily (we hope).