Branding in Higher Education
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Branding & the Educational Landscape
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Branding is becoming increasingly important in higher education as students have more choices.
Transcript of Branding in Higher Education
![Page 1: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/1.jpg)
Branding & the Educational Landscape
![Page 2: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/2.jpg)
Where there is choice, branding is necessary.
![Page 3: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/3.jpg)
Branding isn’t cosmetic. Visuals
are the part of the branding
process.
![Page 4: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/4.jpg)
Branding is a collective representation of ideas,
emotions and associations attached to a school.
![Page 5: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/5.jpg)
Developing a brand is less
about what you say and more
about how it is perceived.
![Page 6: Branding in Higher Education](https://reader035.fdocuments.in/reader035/viewer/2022062319/55651c8ed8b42a1a1d8b545f/html5/thumbnails/6.jpg)
Brand Foundation
• Identifying and acknowledging purpose• Rooted in emotion, truth and values• Tailoring for audience• Delivering on the brand promise• Showcasing the brand personality• Thriving in your niche