Branding: How To Set Yourself Apart Using Social Media
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Transcript of Branding: How To Set Yourself Apart Using Social Media
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Branding:
How To Set Yourself Apart Using Social Media
Eileen O’Brien
@eileenobrien
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• Looking for a job
Tell everyone you know
Know what job you want
Guest blog
Ask to go to conferences
Networking events
‒Social Media Club Phila
Volunteer: it makes you feel good!
My Story
Image courtesy of Robert Scoble on Flickr
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• Looking for a job
Use social media
• Landed the perfect job at Siren Interactive
Found out about me via Twitter and LinkedIn
Siren Interactive
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• Personal business cards
Include social media
• Email signature
• Leverage content across all platforms
• Squat on your name and/or brand on social media platforms
http://namechk.com
The Basics
Image courtesy of Jonny Goldstein on Flickr
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• Social media is not a strategy, but a tactic
• Start with an objective, create a strategy and determine the best tactics
What do you want to accomplish?
‒ Job, traffic, exposure
• Listening may give you insights which will lead the strategy
Fill a need
• Social media has been compared to a cocktail party
Social Media is a Tactic
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Add Value
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• Professional photo
• Personalized URL
• Link to all sites
• Embed blog
• Consider linking Twitter
Status updates
• Personal note with invites
• Only link to people you know
Leverage LinkedIn
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• Thought leaders and cause enthusiasts
• Search on topics of interest
Look at who others follow
• Take part in Tweetchats
http://bit.ly/twitterchats
http://WTHashtag.com
• Check out http://twitterel.com
• Take your time
Twitter: Who to Follow
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• Quality over quantity
• When you follow someone send a tweet
• Search on topic & answer question/respond
• Use hashtags
• Live tweet conferences
• Engage, say thank you
• Add yourself to Yellow Pages
http://twellow.com
http://wefollow.com
Twitter: How To Get Followers
Image courtesy of Christopher Carfi on Flickr
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YouTube
• Set up customized channel
• A keyword-tagged video is 50 times more likely to appear on the 1st page of a Google search result compared with a traditional web page
Image courtesy of Karl Jonsson on FlickrSource: Forrester Research
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Blogs
• Comment on other blogs
http://gravatar.com
• SEO is essential
• Give fans what they want
Be active/add content
70% of all actions on social networks are related to viewing pictures or viewing other people's profiles
Source: Understanding Users of Social Networks
Image courtesy of Sasha Wolff on Flickr
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Search Yourself
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Be Social in Real Life
• Get involved in your local community
Podcamp
Wordcamp
Barcamp
Image courtesy of Todd Huffman on Flickr
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Become a Trust Agent
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• Social media is all about being human, so have personality
• Never say anything you wouldn’t say in front of your mother
• It’s all about building relationships
• Treat others with respect
• Be generous
• Add value
Golden Rules
Image courtesy of Jason on Flickr
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Use Your Time Wisely
• Measure what you are doing
• What gets most comments or pings?
• What time of day get most RTs?
Image courtesy of Jonny Goldstein on Flickr
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Questions?
Thanks!
Connect via Twitter: @eileenobrien