Branding Harris Tweed: Presentation by Mark Hogarth
-
Upload
craft-scotland -
Category
Small Business & Entrepreneurship
-
view
39 -
download
0
Transcript of Branding Harris Tweed: Presentation by Mark Hogarth
The Craft of Heritage
Contents
From the land comes the cloth
The luxury is in the process
The Craft of perfection
Design is key
From the land comes the cloth
The unique colours of Harris Tweed are inspired and informed from the
landscape of The Hebrides. Traditionally the dyeing process used the lichen,
seaweed and summer flora and it is this colour spectrum rather than pantone
that continues to direct Harris Tweed today.
A Unique Culture & Landscape
Trademark Orb
The luxury is in the process
Dyeing the wool rather than the yarn sets the tone for a complex process. The
quest for the perfect product is aided by artisan skills passed through
generations. The quality control ensured by the hand and the eye rather than
the bleep of a computer.
Skilled Artisan
The Process
The Weaver
The desire for perfectionThe business of perfection
Dyeing the wool rather than the yarn sets the tone for a complex process. The quest for the perfect product is aided by artisan skills passed through generations. The quality control ensured by the hand and the eye rather than the bleep of a computer.
Harris Tweed is not silk or cashmere but there is a near symbiotic relationship
between the weavers and the landscape. Our designers are inspired by the
unique colour, intricate design and soulful creation of the fabric. The perfect
product is the basis of a sound business model.
From Land to Cloth
Not Just for Miss Marple
Nature’s Craft
Design is key
Nothing happens by accident. Kaizen (continuous improvement) is the
foundation for our constant appeal. The Orb only given to the cloth that holds a
perfect finish. A heritage and future driven and maintained by the essence of
craft and design.
1 x 1 = 3
Power of Provenance
Eastern Conclusion