Branding Harris Tweed: Presentation by Mark Hogarth

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The Craft of Heritage

Transcript of Branding Harris Tweed: Presentation by Mark Hogarth

Page 1: Branding Harris Tweed: Presentation by Mark Hogarth

The Craft of Heritage

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Contents

From the land comes the cloth

The luxury is in the process

The Craft of perfection

Design is key

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From the land comes the cloth

The unique colours of Harris Tweed are inspired and informed from the

landscape of The Hebrides. Traditionally the dyeing process used the lichen,

seaweed and summer flora and it is this colour spectrum rather than pantone

that continues to direct Harris Tweed today.

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A Unique Culture & Landscape

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Trademark Orb

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The luxury is in the process

Dyeing the wool rather than the yarn sets the tone for a complex process. The

quest for the perfect product is aided by artisan skills passed through

generations. The quality control ensured by the hand and the eye rather than

the bleep of a computer.

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Skilled Artisan

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The Process

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The Weaver

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The desire for perfectionThe business of perfection

Dyeing the wool rather than the yarn sets the tone for a complex process. The quest for the perfect product is aided by artisan skills passed through generations. The quality control ensured by the hand and the eye rather than the bleep of a computer.

Harris Tweed is not silk or cashmere but there is a near symbiotic relationship

between the weavers and the landscape. Our designers are inspired by the

unique colour, intricate design and soulful creation of the fabric. The perfect

product is the basis of a sound business model.

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From Land to Cloth

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Not Just for Miss Marple

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Nature’s Craft

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Design is key

Nothing happens by accident. Kaizen (continuous improvement) is the

foundation for our constant appeal. The Orb only given to the cloth that holds a

perfect finish. A heritage and future driven and maintained by the essence of

craft and design.

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1 x 1 = 3

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Power of Provenance

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Eastern Conclusion