Branding Guidelines

Contents

Brand overview 31.1 - Welcome1.2 - Introduction

Logo 4-62.1 - Overview2.2 - Usage2.3 - Secondary logos2.4 - Bespoke logos

Colour pallette 73.1 - Overview3.2 - ROC colours

Typefaces 8-94.1 - Overview4.2 - Primary4.3 - Letter4.4 - Body4.5 - Additional4.6 - Usage

Social media & websites 105.1 - Overview5.2 - Usage5.3 - Website Policy

Photography & video 116.1 - Style

Legal/Contact 127.1 - Legal7.2 - Contact

1.0

2.0

3.0

4.0

5.0

6.0

7.0

2

Brand Overview

3

The ROC brand is more than a logo added to a flyer or banner. The ROC brand encompasses the vision of our movement to see, “People of goodwill working together towards safer, kinder communities.”

It’s a way people can associate redemptive community projects across the UK and it reinforces the movemet of Redeeming Our Communities.

The ROC logo contains a rainbow bursting out of tower blocks, symbolising the banner of hope being bought to areas of need around the UK.

The ROC banner is nationally recognised movement and these guidelines have been created to help you communicate the ROC brand in a consistant and recognisable way.

As a fast growing charity with many projects across the UK, it’s vitally important that our partner churches and organisations read through these guidelines carefully and seek to comply with the branding guidelines.

Welcome to the ROC branding guidelines1.1 A brief introduction to ROC1.2Redeeming Our Communities is a national charity founded in 2004 with over 60 projects throughout the UK.

The charity’s main aim is to bring about community transformation by creating strategic partnerships which open up opportunities for crime and disorder reduction and improved community cohesion.

This partnership approach has seen crime and anti-social behaviour fall and fresh hope brought to some of the most deprived and challenging areas of the UK, urban and rural alike.

ROC brings together community groups, churches, the police, the fire service, local authorities and voluntary agencies to encourage them to work together in positive partnerships for practical ‘on the ground’ change.

As a result, statutory agencies have improved access to the support of community/church groups, and thousands of volunteers are enabled to better serve the needs of their community.

1.0

Logo

4

OverviewOur logo is the main way of communicating the ROC brand. The primary logo is preferred as it enables consitency across all of projects, and it is instantly recognisable.

We ask that an exclusion zone is included around the logo the width of the”G”.

For example if the G is 5mm wide, a 5mm space should be included on all sides of the logo icon.

2.1

Primary logo

Exclusion zone

15mm

Minimum logo size

The minimum size for the primary logo is 15mm x 51mm (56 px x 194 px).

2.0

Logo

5

UsageBrief overview of usage:

• The ROC Logo should appear on the front cover of every ROC communication.

• There should never be any deletions or additions to the logo.

• These guidelines apply to all forms of communication, including print, web and digital.

* The logo should never be stretched or altered in any way.

2.2

Incomplete logo

2.0

X X

X

Special effects

Disproportionate sizing

X X

Incorrect colour

X

Logo

6

2.0

ROC projects are continually growing and developing to meet more needs across the UK.

A range of sub brand and projects logos are featured on this page. Please refer to the guidelines that apply to our main logo when featuring any of these secondary logos in printed or digital formats.

Do not create any additional versions of our logos. If you require a logo for a new project please contact our Media Team.

Secondary logos2.3

For regional logos and designs please contact the ROC Office Media Team.

All bespoke logos should be displayed as shown. There will be occassions where the logo must be displayed with the Redeeming Our Communities banner below where possible.

Bespoke logos2.4

Logo2.0

Bespoke logos cont...2.4

7

Colour pallette

8

3.0

The five main colours are taken from the rainbow used in the ROC logo. We want our audiences to immediately identify ROC through the use of these colours.

We ask that all publications are primarily made up of one or two of the core brand colours. Any other colours should be used sparingly.

White should be used as a main background colour.

Correct colour values are shown here in CMYK and RGB format.

Overview3.1

ROC Colours3.2

ROC RedCMYK: 9.7/99.8/98.8/1.5

RGB: 214/31/38

ROC OrangeCMYK: 0.1/60/100/0

RGB: 245/130/32

ROC BlueCMYK: 64.2/12.2/9.1/0

RGB: 77/177/213

ROC GreenCMYK: 40.3/0/99.7/0

RGB: 166/206/57

ROC YellowCMYK: 1.2/17.8/98.5/0RGB: 253/206/13

Tints

Typefaces

9

These font types should be used on all ROC publications and promotional literature, both for internal and external usage. No other typefaces/fonts are permitted for use on ROC materials.

Type should only appear in brand colours.

The smallest permissible size for copy (ie. captions, disclaimers, editorial boxes etc) is 6pt.

When typing letters and documents using software such as MS Word or similar, please use Calibri or Calibri Bold.

Overview4.1 HelveticaNeue LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

HelveticaNeue MediumABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

HelveticaNeue BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

Calibri Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

Calibri BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

Verdana RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

Verdana BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()_+{}-=+

LLRubberGrotesque RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!£^&*()_+[]-=

Primary font4.2

Letter font4.3

Body fonts4.4

Additional fonts4.5

4.0

Typefaces

10

HelveticaNeue Bold is used for all main headlines 26pt size and leading 29ptHelveticaNeue Light Medium and Bold are used for sub headings 18pt size and leading 20ptVerdana Regular and Bold is used for body text 10pt size and leading 13pt

Where space is an issue body text can be reduced to 8pt size and leading 9.6pt

Calibri Regular and Bold is used when typing letters and documents using software such as MS Word or similar 12pt size and leading 14pt.

“LLRubberGrotesque Regular can be used for quotes other secondary pull-outs 16pt and leading 18pt”.

4.0

Social media & websites

11

Social media is a powerful tool for engaging with those in your local community.

At ROC we actively encourage local projects to create their own social media sites primarily on Facebook & Twitter.

Brief overview of usage• Every social media page should be

confirmed with a member of staff at the ROC HQ

• A member of the ROC staff must have Administrative Rights to each page

• All profile pictures and web banners must be confirmed with the ROC HQ (Please contact the Media Department for assistance with graphics)

For more information regarding uploading pictures and video content, please refer to the ROC Comms and Social Media Policy

Overview5.1

Usage5.2

160px

160px

Profile picture

Advert picture

(Please refer to 2.3 regarding the use of secondary logos)

1200px

1200px

Recommended upload size(1200px/1200px)

Website Policy5.3

• All project and regional specific ROC webpages must be authorized by a member of staff at the ROC HQ before going live• A member of the ROC staff must have Administrative Rights to every webpage

(Please refer guidelines 2.2 on the usage of primary and secondary logos)

5.0

Photography & video

In words, pictures and video we like to project

the positive outcomes of our work, rather than

dwell on the bad experiences our clients had

before they contacted ROC.

Our images usually feature positive and smiling

clients who are full of life. We aim to use a

mixture of portraits and ‘action’ shots, showing

our clients going about their daily lives and also

participating in specific ROC projects relevant to

their calling.

Although our emphasis is on featuring everyday,

natural looking shots, it is still important to shoot

interesting angle, maintain added depth of field

and set up interesting group shots that focus on

faces.

Images that are poorly lit or shot into the light

source rendering people as silhouettes do not

portray enough detail.

Generally all pieces should show a well balanced

story containing a beginning, middle and end.

6.0

12

6.0

Style

Legal/Contact

13

There are details that, by law, we need to include on all of our printed documents. If you’re using letterheaded paper from ROC, then this information is already on there. However, if you’re creating a brand new document it’s important you keep it legal.

Legal Info7.1 Creating a document that is under the name of Redeeming Our Communities:

This information can be in a small font (6pt) at the bottom of your document.

Registered Office: The Fuse, Warburton Lane, Partington M31 4BUEmail: info@roc.uk.com

Telephone: 0161 393 4511

Registered Charity NoEngland and Wales: 1139817Scotland: SC044606

Registered Company No: 7327258

For example:

Registered Office: Lancaster House, Harper Road, Sharston, Manchester, M22 4RG. Email: info@roc.uk.com Telephone: 0161 946 2373Registered Charity No: England & Wales 1139817 Scotland SC044606. Registered Company No: 7327258.

If you need more help then do get in touch an we will do our best to answer your query.

Contact us7.2 Address:

ROC Creative Media TeamRedeeming Our CommunitiesThe FuseWarburton LanePartingtonManchesterM31 4BU

Email:jabzz@roc.uk.com

Telephone:Please call 0161 393 4511 and ask to speak to a member of Creative Media.

7.0