Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order...

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03.30.2019 Branding guidelines of the movement

Transcript of Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order...

Page 1: Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

03.30.2019

Branding guidelines of the movement

Page 2: Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

LOGOTYPE

Siena BlueOcher

Variations

Logo and icon usage

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Page 3: Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

1 > Factsheets2 > Manifesto3 > Roll-up4 > Social Media

1 2 43Material samples

Colors

HEX : FCBE0E

RED : 252GREEN : 190BLUE : 14

CYAN : 0MAGENTA : 28YELLOW : 93BLACK : 0

HEX : 31ADDD

RED : 49GREEN : 173BLUE : 221

CYAN : 70MAGENTA : 11YELLOW : 5BLACK : 0

BLACK : 90%

BLACK : 80%

BLACK : 20%

CYAN : 17MAGENTA : 75YELLOW : 93BLACK : 0

RED : 198GREEN : 85BLUE : 23

HEX : C65517

SIENA BLUEOCHER

Graphic universe

Page 4: Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

TYPOGRAPHIES

blackout noon

barlow

Barlow-BlackBarlow-Black italique

Barlow-ThinBarlow-Thin italique

Barlow-Extra lightBarlow-Extra light italique

Barlow-LightBarlow-Light italique

Barlow-RegularBarlow-Regular italique

Barlow-MediumBarlow-Medium italique

Barlow-Semi bold Barlow-Semi bold italique

Barlow-BoldBarlow-Bold italique Barlow-Extra bold

Barlow-Extra bold italique

black noon regularblacknoon italique

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Page 5: Branding guidelines of the movement · unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

Headquartered in Dakar, Senegal, Speak Up Africa is a strategic communications and advocacy organization dedicated to catalyzing leadership, enabling policy change, and increasing awareness for sustainable development in Africa.

Through our platforms and relationships and with the help of our partners, we ensure that policy makers meet implementers; that solutions are showcased and that every sector - from individual citizens and civil society groups to global donors and business leaders - contributes critically to the dialogue and strives to form the blueprints for concrete action for public health and sustainable development.

About speak up africa

In November 2018, Speak Up Africa launched the “No to NTDs”. Through this movement, individuals, political leaders, private sector companies and civil society organizations (CSOs) come together to increase awareness, prioritization and national commitment to accelerate the control and elimination of NTDs in Africa. NTDs are a group of communicable diseases that affect 1 billion people globally, nearly 50% of whom live in Africa. Even though these diseases can be prevented and treated, they continue to cause severe disfigurement and other long-term disabilities that create obstacles to education, employment, economic growth and overall development.  Combating NTDs and reaching all communities in need can put countries on the pathway to achieving universal health coverage. Where there is poverty, NTDs are commonly an accepted part of life. But this is not inevitable, nor should we accept it.

In this document, we have compiled all the essential information to unify the branding of the «No to NTDs» movement in order to ensure their coherence on all materials created by our partners and key NTD stakeholders.

For more information on the branding guidelines: [email protected]