BRANDING GUIDELINES · 2019. 3. 28. · logo main company logo full colour logo; 4-colour process...
Transcript of BRANDING GUIDELINES · 2019. 3. 28. · logo main company logo full colour logo; 4-colour process...
BRANDING GUIDELINES
CONTENTS
1|LOGO PAGES 4 - 7
2|MEMEBERS LOGO PAGES 8 - 9
3|COLOUR PAGES 10 - 12
4|TYPE PAGES 13 - 16
5|STRAPLINE & MISSION STATEMENT
PAGES 17 - 20
1|LOGO
LOGOMAIN COMPANY LOGO
FULL COLOUR LOGO; 4-COLOUR PROCESS FOR PRINT/ RGB FOR SCREEN
MINIMUM DISTANCE AWAY FROM ANY OTHER ELEMENTS, FAINT LOGO PIECES TO SHOW BOUNDARY.
MINIMUM AMOUNT OF ORANGE REQUIRED. IF THE ORANGE BACKS ONTO ANOTHER BACKGROUND, ORANGE TO HAVE SQUARE CORNERS
LOGOALWAYS PLACED ON BRAND ORANGE,
NEVER ANOTHER COLOUR.
NEVER WARP PROPORTIONS, ALWAYS SCALE PROPORTIONALLY
NEVER RECOLOUR ANY LOGO ELEMENTS
NEVER REARRANGE OR REORDER ELEMENTS WITHIN THE LOGO
DON’T ALTER THE OPACITY OF THE LOGO
LOGOALTERNATE MAIN COMPANY LOGO
BLACK ONLY LOGO; PRINTING IN K ONLY/ RGB FOR SCREEN
MINIMUM DISTANCE SHOULD STILL BE OBSERVED
TO BE USED IN SITUATIONS THAT EITHER THE COLOUR LOGO WILL LOOK BAD AND REFLECT POORLY ON BLS OR WHEN 4-COLOUR PRINTING IS NOT AN OPTION, ENVELOPES FOR EXAMPLE.
ALL OTHER PREVIOUSLY STATED FULL COLOUR LOGO RULES ALSO APPLY
2|MEMBERS LOGO
2018
MEMBERS LOGO
CORPORATE PARTNER
2018
MAIN ‘MEMBERS’ AND ‘CORPORATE PARTNERS’ LOGO
FULL COLOUR LOGO; 4-COLOUR PROCESS FOR PRINT/ RGB FOR SCREEN
PEOPLE THAT WISH TO USE THE BLS MEMBERS OR CORPORATE PARTNERS LOGO MUST ABIDE BY THE SAME RESTRICTIONS THAT APPLY TO THE USE OF THE MAIN LOGO,
SHOWING BLS IN THE BEST POSSIBLE LIGHT;
CORPORATE PARTNER
2018
ALTERNATE ‘MEMBERS OF...’ LOGO
BLACK ON WHITE LOGO; PRINTING IN K ONLY/ RGB FOR SCREEN
USED IN PREFERENCE WERE POSSIBLE AND APPROPRIATE.
TO BE USED IN SITUATIONS THAT EITHER THE COLOUR LOGO WILL LOOK BAD AND REFLECT POORLY ON BLS OR WHEN 4-COLOUR
PRINTING IS NOT AN OPTION
CORPORATE PARTNER
2018
CORPORATE PARTNER
2018
3|COLOUR
COLOURMAIN CORPORATE COLOURS
MAIN ORANGE (#F49600)C 0M 48Y 100K 0
R 244G 150B 0
USED AS BACKING FOR MAIN LOGO, LARGE BLOCK COLOUR BACKGROUNDS
AND PICKING OUT ELEMENTS
DARK BLUE (#005FA5)C 100M 53Y 0K 9
R 0G 95B 165
DEEPER BLUE USED IN THE MAIN LOGO, LARGE BLOCK COLOUR BACKGROUNDS
AND PICKING OUT ELEMENTS
LIGHT BLUE (#009FE3)C 100M 0Y 0K 0
R 0G 159B 227
LIGHTEST BLUE USED IN THE MAIN LOGO
WHITE (#FFFFFF)C 0M 0Y 0K 0
R 255G 255B 255
USED AS TEXT IN MAIN LOGO, MOST COMMON BACKGROUND COLOUR
AND USED IN TYPE WHEN ONTOP OF MAIN ORANGE OR DARK BLUE
COLOURSECONDARY CORPORATE COLOURS
BLACK (#1D1D1B)C 0M 0Y 0K 100
R 29G 29B 27
USED IN THE ALTERNATIVE LOGOS, AND FOR BODY COPY.
NEVER USED AS BACKGROUND COLOUR
PALE ORANGE (#FFF7EE)C 0M 4Y 8K 0
R 255G 247B 238
USED AS LARGE BLOCK COLOUR BACKGROUNDS, HELPING
DIFFERENCIATE SEGMENTS
4|TYPE
TYPETITLES AND HEADINGS FONT
GENERALLY SPEAKING; TITLE SHOULD BE LARGER AND BOLDER THAN BODY COPYLINE SPACE BETWEEN PARAGRAPHSNO INDENT AT THE START OF A LINEWEB ADDRESSES SHOULD BE PICKED OUT IN AN APPROPRIATE COLOUR TO DISTINGUISH IT IN THE FLOW OF TEXT.
OPEN SANS REGULAR abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
OPEN SANS BOLD abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
OPEN SANS LIGHT abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
OPEN SANS LIGHT ITALIC abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
OPEN SANS SEMIBOLD abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
OPEN SANS SEMIBOLD ITALIC abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890.,()/\?&%!*:;+-=#
BODY COPY AND BOXED OUT SECTIONS
CAPTIONS FONT
COMBINING FONT STYLES EXAMPLE
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam Il mincit poribus daepero.
Videlest ipitiisquia aut hil magnatem lit. Endenda volorrore nisimus tiamenditam
TYPE
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
COMBINING FONT AND COLOUR
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
TYPE
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
COMBINING FONT AND COLOUR
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
Article TitleCaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
ARTICLE TITLECaption or Steadfast
Body copy text; omnis recab ipsunt illitatur aut velenimintio maximillabo.
HeadingQuia es sunt lam il modipsae volorum eati cum et im quam
5|STRAPLINE & MISSION STATEMENT
STRAPLINE & MISSION STATEMENTSTRAPLINE
FULL COLOUR LOGO; 4-COLOUR PROCESS FOR PRINT/ RGB FOR SCREEN
MAKE SURE THAT THE STRAPLINE DOES NOT EXCEED THE LENGTH OF THE LOGO WHEN DISPLAYING THEM TOGETHER. IN THIS INSTANCE THE TRACKING HAS BEEN
REDUCED TO -8, MATCHING THE REDUCED SPACING ALREADY IN THE LOGO. GIVE THE LOGO SPACE TO BE (MAINTAIN MINIMUM DISTANCE), DO NOT
ENCROACH ON THE LOGO WITH THE STRAPLINE; THE MAIN ‘BRITISH LYMPHOLOGY SOCIETY’ TYPE MUST BE CLEAR AND PROMINENT.
WHEN DISPLAYING NEXT TO THE LOGO, DISPLAY IN WHITE TO MATCH THE OTHER TYPE. DO NOT USE BLUE AS IT WILL INTERFERE WITH THE BLS SYMBOL.
THE STRAPLINE WAS CREATED USING OPEN SANS REGULAR AND HIGHLIGHTING THE START OF EACH WORD/PHRASE IN OPEN SANS SEMIBOLD.
ONLY USE IN ONE COLOUR, DO NOT MIX COLOURS, DO NOT USE ITALICS DO NOT SPLIT AMONGST MULTIPLE LINES.
STRAPLINE & MISSION STATEMENTMISSION STATEMENT
NO SPECIAL TREATMENT IS MADE FOR THE MISSION STATEMENT. THE STATEMENT SHOULD FOLLOW THE GENERAL RULES USED WITH ALL TYPE.
To actively promote professional standards and the study, understanding and
treatment of lymphoedema / chronic oedema.