Branding GuideJackson Les Bob

Table of Contents2 – 3) About Us4 - 5) Users6 - 7) Our Logo8) Guidelines For Logo9) Colors10) Typefaces11) Thank You

1

About Us• The Jackson Les Bob is a guitar every musician needs! Whether you’re a

professional studio musician or just playing music for fun, the Jackson Les Bob is the best choice for you!

• The very first thing customers notice about the Jackson Les Bob is its beautiful sound. Customers can make “amazing” and “wild” sounds with this guitar! That’s what makes this guitar a great seller.

• The Jackson Les Bob is fun to use! It’s perfect for those nights when you just don’t have anything to do.

• One great thing about this product is that you can rely on it. It’s sturdy and well-crafted, and if you’re a professional musician, that’s especially important. You can count on the Jackson Les Bob even at your highest peak of fame.

2

About Us• Everybody who uses the Jackson Les Bob absolutely loves it. Many have

stated that the guitar makes learning a new skill very fun and easy! By playing the guitar, you learn a new skill and that is excellent for your brain and mental health! So why not give the Jackson Les Bob a try?

• Many people have also said that they can finally learn and understand their favorite songs with this guitar. Unlike other guitars, the Jackson Les Bob feels easy on the hands and sounds marvelous, making the whole experience worthwhile. You can spend hours learning a great song on the Jackson Les Bob and your hands will still feel fresh.

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Users Name: Caroline Barre

Gender: FemaleAge: 16Ethnicity: WhiteFamily Lifestyle: SingleIncome Range: $0Geographic Area: Small TownPersonality: Multi-talented in the arts, listens to country, rock and roll, and blues, likes animals and caring for them, and likes to explore.Interaction With Product: Completely enjoy it. Finds it easy to use and extremely fun.Says it entertains her anywhere she goes and loves to share her music with others.

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Users Name: Mike Radson

Gender: MaleAge: 38Ethnicity: WhiteFamily Lifestyle: MarriedIncome Range: $125,000Geographic Area: UrbanPersonality: Listens to classic rock, punk rock, and rock and roll. Has 2 children and loves to spend time with them when he can.Interaction With Product: He is a high-paid musician for a career and uses his guitar for the studio. He also performs with it live. He really loves the product and recommends it for other serious musicians.

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Our Logo

Color Black and White6

Our Logo

Black and White Color

7

Guidelines For LogoIt’s important to keep our logo looking good. This means putting it on appropriate

backgrounds! The picture on the left is a poor example of where to place our logo. The background is too cluttered and it doesn’t relate to our product! If your background must be cluttered, try adding a thick, white border around our logo to contrast them better. This will help make it stand out. The photo on the right

is another bad example of poor a contrast. The background is too dark!

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Colors

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TypefacesThe font we use is very easy and simple just like our product!

For titles, we use Birch Std at size 66.

Birch Std at size 66For the body, we use Adobe Caslon Pro Bold at whatever size font we want!

Adobe Caslon Bro Bold at size 24

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Thank You

Thank you for reading the branding guide for theJackson Les Bob! We hope this guide has helped you

understand our product more.