BRANDING GUIDE

ABOUT THE ODIA BRANDING GUIDE

A branding guide is like a tool box, only instead of dusty

screwdrivers and greasy wrenches you’re treated to a

complete how-to of using the elements of the On Demand

Industry Association’s (ODIA’s) brand. From colors to fonts,

logo usage to placement, and even how to write “on-

demand,” this guide serves as your go-to resource for all

things ODIA.

We kindly request that you not deviate from this guide in

your usage of ODIA’s logo, colors, fonts, or editorial style.

Contact [email protected]

NAME AND MARKThis logo is based primarily around the hourglass icon. The yellow fill at the top represents a full glass of sand. The on-demand industry is about immediate results. The hourglass symbolizes the importance of the present, and recognizes the past and future.

O N D E M A N DI N D U S T R Y A S S O C I A T I O N

Primary Mark

ONE COLOR Black

MINIMUMsize

CLEARspace

DARK BACKGROUNDWhite

App Art

.5” minimum (remove tag)

PRIMARY FONT

SECONDARY FONT

MONTSERRAT

BIG NOODLE

A B C D E F G H I J K L M N

O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n

o p q r s t u v w x y z

1 2 3 4 5 6 7 8 9 0

! @ # $ % ^ & * ( ) _ + = : ” < > ? / ¡ ™ £ ¢

∞ § ¶ • ª º ≠ « ‘ “ ≤ ≥ ÷ …





A B C D E F G H I J K L M N O P Q R S T U V W X Y Z





BOLD

REGULAR

FIGURES

SPECIAL CHARACTERS

REGULAR

LIGHT

STYLE / SHEET

For use in:Web contentPublicationsPress releasesSocial mediaAny written communication

acronyms • spell out on first reference followed by

acronym in parentheses; acronym OK after that

capitalize• Board of Directors• Founding Member(s)• Sector(s)

commasUse serial commas (bread, butter, and milk)

contractions OK to use (you’re, it’s)

credentialsMBA, PhD, PMP (no periods)

dashes use spaces – like this

datesMonday, Sept. 1, 2014

email addresses• all lowercase

numbers• write out numbers under 10 (see percent)• use numerals for numbers 10 and higher• spell out ordinal numbers (first, second, etc.)

unless used in the title of an event (5th Annual Meeting)

• use numerals for all ratios (1 in 12 people…)• spell out numbers that start a sentence,

unless the number is a year

ODIA name• On Demand Industry Association (ODIA) on

first reference• ODIA in subsequent mentions• do not hyphenate On Demand

on-demand• Hyphenate when used as compound

modifier (on-demand industry, on-demand company, on-demand service)

• lower case• do not refer to on-demand economy

percent• use numerals for all percentages• spell out “percent” (3 percent)

phone numbers 856-380-6905

quotes • said (not says)• “All punctuation inside of quotes.”

states follow AP style

time 9 am / 9 pm; 9–10 am

URLs www.website.com

COLORS

C:4 M:3 Y:3 K:0

C:54 M:55 Y:26 K:3

C:20 M:20 Y:50 K:0

C:63 M:55 Y:52 K:27

C:0 M:24 Y:91 K:20

C:0 M:75 Y:0 K:0

C:35 M:0 Y:90 K:0

C:0 M:24 Y:91 K:0

Pantone 123 CPantone 425 C

C:9 M:100 Y:61 K:20

C:70 M:30 Y:10 K:0

C:70 M:0 Y:70 K:0

C:9 M:100 Y:61 K:0

C:58 M:0 Y:32 K:20

C:50 M:0 Y:0 K:0

C:0 M:75 Y:0 K:0

C:58 M:0 Y:32 K:0

C:70 M:63 Y:58 K:70

C:20 M:40 Y:80 K:0

C:0 M:64 Y:70 K:0

C:70 M:63 Y:58 K:50

COLORS

MAIN COLORS

SECONDARY COLORS(from sectors logos)

IMAGERY

SECTORS

E D U C A T I O NS E C T O R

F A M I L Y / C A R E G I V I N GS E C T O R

H O M E S E R V I C E SS E C T O R

PEER-TO-PEER SHARING SERVICESS E C T O R

O N - D E M A N D SECTORS INCLUDE:

TRANSPORTATION

TRAVEL & LODGING

HOUSE CALLS

FOOD AND GROCERY DELIVERY

SHIPPING

PARKING

LAUNDRY

HOME SERVICES

HEALTH & BEAUTY

… AND MORE

BRANDING GUIDE - Denato Design

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