Branding Graphic Handout

8/10/2019 Branding Graphic Handout

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Door-to-door Salesman in a tank top...


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The well dressed salesman...

Certainly

Clearly, appearance matters. That's why UniversityPhysicians, Inc. (UPI) has branding Standards. Read on tolearn what Branding Standards are in general and morespecifically what they look like for UPI.


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Doo dee Doo, just makin' someforms for work. Let's add some

purple and some Comic Sans font...Lovely!

WHOA!WHO'RE YOU?

I'M THE BRANDINGSTANDARDS BOX. I'M GOINGTO help you learn about

the UPI brand.

I'll be right here the wholetime, helping you learn howto use the right logos,

colors and fonts.

Umm... Ok.thanks box!


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Appearances can opendoors. We all know itsimportant to lookprofessional when youreinteracting with customers

and potential customers.But its also important for acompany.

Perhaps youve heard theterm branding used by thosecrazy marketing types...

They say it with suchreverence, But it really canbe important if you want to berecognized as aprofessional company.

Brand,brand,

brand, brand,brand.


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it's the one thatsays upi

How is Dr.Schmoesupposed tokeep track ofall the formshe has to fillout if he canteven tell whichis from who?

Using the same set of logos, thesame set of fonts and the samecolors every time we sendsomething out, will make it so thatwere instantly recognizable andour University Physician's Inc. (UPI)brand is strengthened.


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Help!

Hurray!

What would happen iif yogot swooped up by a

strange man in greenand yellow spandex?Perhaps youd screamfor help.

But if a man in blue andred spandex with a bigrecognizable SuperMan"S" on it helped you,youd say, thank you!

It's all about familiarit

and Branding.


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oooooh!

Here are some acceptable versions ofour logo. Each one is used in particularcircumstances.


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This version with thetagline is our mainlogo. We use itbecause itcommunicates a littlemessage about whatwe do.

Make sure not to useit if you need the logoto be small. If youcan't read the tagline,there's no point inhaving it there.

If the logo needs to be small, usethe version without the tagline, soit's easier to read.

If your space istall and narrow,that's when youuse this versionof the logo.


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If you need to put thelogo on a darkbackground, make sure to

use a version of the logowith a transparentbackground, so it willshow up. Like this whiteone.

Files called .gif can havetransparent backgroundsand you can open themwith most programs thatread .jpg files.

Using the white box

around the logo doesn'tfollow good practicesand it's not part of ourGrand standards.

When you're usingthe .gif file, onlyput it on a solidbackground.

1. It's hard to read

on a texturedbackground.

2. it's not part ofour standards.


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Excuse me. What are you doing?

making it so thelogo fits where i

want it. sometimesit's too wide or

too tall. oh goodness! So there'sthis thing called "AspectRatio" it is the ratio of thewidth to the height. You needto keep it the same. Nosquashing or stretching!

There's an easytrick to make any

picture or logobigger or smallerwhile maintaining theaspect ratio. Justpress and hold theshift key whiledragging thecorner in or out.


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These are theofficial fonts thatgo with ourbranding standards.

Just like the logos,

there's a time andplace to use eachone.

Not so fast! Thelogo font is for the

logo only.remember how wewent over theapproved logos?That means no addingwords other thanwhat is alreadythere.


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Yup, Title fonts arefor titles. THat'spretty selfexplanatory. Use

them to writedocument names orsection headers.Title fonts are notfor logos.

You have two options for bodytext in a document. Calibri is a "sans Serif" font, Which means it

doesn't have any tails on the end of the letters.Times New Roman is a Serif Font.


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Sans serif fonts are goodfor screen reading. Serif fonts work well in printed documents

It's not here!

So what happens if you'retrying to do things just rightand your computer doesn'thave the right font? Just find

a nice clean serif or sansserif font depending on whatyour final product will be.


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Swatch Color Red Green Blue

CU

Black0 0 0

CU

Gold207 184 124

CULight

Gray

162 163 164

CUDark

Gray86 90 92

CU

Blue75 146 219

White 255 255 255

This handy-dandy chart isall you need to get theright color every time.

Different mixtures of RedGreen and Blue can createany color on a computerscreen.

Umm excuse me.our colors aregreat, but whatare all those

crazy numbers?We are talkingcolor right?


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Ithought

Red, Yellowand Blue

made everycolor.

That's only for paint. Light isdifferent. when you mix colorsof light, Red Green and Blue(RGB) are your main colors.

I can show you an even biggerchart with more numbers soyou know what to mix if you're

going to be painting orprinting our logo.

no, no, that's quitealright. No need.

OK, well if you ever doneed help with somethinglike that. Don't forget toask for help. Don't gomaking crazy coloredthings that are outside ofthe branding Standards.


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2. On the menu bar,click the down arrownext to either the FillColor Icon (paintbucket) or the FontColor Icon (capitalA) , depending on whatyou're coloring.

3. Select More Colors

All it takes are afew simple steps.First Click on, orhighlight the itemyou want to color.

4. Chose the Custom tab.

5. Then type in the numbersfor the Red, Green, and Bluevalues of the color youwant.

Hey Box, I dohave a question. How

do I actually usethose numbers?

Oooh, So if Iwant Black, I look atthe chart and I put inzero for Red, Green

and Blue.

You'veGotit!


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There are a wide variety of UPI forms out there already pretty far outside of our new brandstandards, With crazy colors from the 80s.

If you see a form like this. 1.Stop 2. Don't send it out. 3. Redo the font, color and logo.

Happytohelp.Justremembertousethecorrect

-logos

-fonts

-colors

Thanks brandBox. Now I canuse the UPI

brandstandards.

Branding Graphic Handout

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