Branding for Millennials
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Branding for Millennials Isaac Arthur & Cody Fague Learn more! www.cododesign.com Like us! www.facebook.com/cododesign Tweet your feedback! @cododesign
description
This brief overview explains what Brand Experience is and how to use it for engaging Millennials. This was originally presented on May 11, 2011 by CODO Design at the 2011 IRC Conference.
Transcript of Branding for Millennials
Branding for MillennialsIsaac Arthur & Cody Fague
Learn more! www.cododesign.com
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CODO is a Branding & Design firm dedicated to improving the community.
What’s a Brand?
&
Who are Millennials?
Brand?
Gut feeling about a product, place, organization or service.
Brand?
Important business tool.
Shapes your reputation.
Positions your organization.
Millennial?
Born between 1980 & 2000.
Don’t want to be sold to.
Value discovery & experience.
Millennial?
Internet = educated consumers.
Socially conscious.
It’s all about Trust.
Engaging Millennials is about consistent conversation and overall Brand Experience.
Your web presence must be well designed to reach Millennials.
www.indyhumane.org
Thanks!
Learn more! www.cododesign.com
Like us! www.facebook.com/cododesign
Tweet your feedback! @cododesign
