Branding for Authors and Writers
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5 POINTS TO BRANDING
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5 points to branding oneself or book
Transcript of Branding for Authors and Writers
![Page 1: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/1.jpg)
5 POINTS TO BRANDING
![Page 2: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/2.jpg)
WHAT IS A BRAND?
![Page 3: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/3.jpg)
BestGlobalBrands.com
![Page 4: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/4.jpg)
WHAT ARE YOU BRANDING?
![Page 5: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/5.jpg)
BRANDING YOU
AP photo
![Page 6: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/6.jpg)
BRANDING A PRODUCT
Suzanne L
eto
urn
eau
![Page 7: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/7.jpg)
Product - Expert
![Page 8: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/8.jpg)
CELEBRITY BRANDING
![Page 9: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/9.jpg)
EXPERT
Gary Vaynerchuk
![Page 10: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/10.jpg)
BRAND POSITIONING
• WHERE IS IT CREATED?
• FOCUS
• VALUES
![Page 11: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/11.jpg)
![Page 12: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/12.jpg)
BRAND DEVELOPMENT
• DEFINE THE NEED
• SHARED OBJECTIVES
• ENGAGE WITH YOUR MARKET
• BRAND TOOLS
![Page 13: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/13.jpg)
THE LOGO IS THE MESSAGE
![Page 14: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/14.jpg)
1962
![Page 15: Branding for Authors and Writers](https://reader034.fdocuments.in/reader034/viewer/2022042813/54542014af79597c338b4b2f/html5/thumbnails/15.jpg)
BRAND STORY
EMOTION