Lucrative Branding Strategy for Financial Services Consultants
Branding: Financial Services Firm
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Transcript of Branding: Financial Services Firm
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LOGO
LOGO
FixedBrokerage
Fee!YOUR MONEY IN
GOOD HANDS!
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Name, Logo & Tagline
Contents:
Company Background
Products
Category Audit
Brand Positioning
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Company Background
1994 2002 2011
Established by the Indian Financial
Institution.Rs. 250 million
invested.Member of the
Templeton family.Impact Growth Fund, Rs. 29.9 billion assets.
Counted as a Fortune 500
company.Total assets world
wide of Rs. 300 billion.
“King of the Decade” – Barron’s Magazine.
Profit of 64.3 %.“Top Stock Pick – 10 years” – USA Today
“Best Financial House, 2010” – ICAI
“Most Esteemed Company, 2011” – Wall Street JournalTotal assets world
over of Rs. 840 billion.
Mortgage Insurance, E-
Broking, BSC, NSC, Bonds and Money Market coverage.
STARTED LEADERS PIONEERS
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Products
Impact
Impact Gold Gilt Fund
Impact High Growth
Companies Fund
Impact Multiple
Yield Fund
Impact Asia Equity Fund
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LOGO
LOGO
CategoryAudit
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
SBI Capital Markets Limited
Powering your ambitious dreams into lucrative realities.
Expert. Experienced. Enabler.
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Bajaj Capital Limited
Offering you unbiased, well researched need based advice for 45 years.
Always acting in your interest (%)
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Housing Development Finance Corporation
Sar utha ke jiyo!
With You, Right Through.
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
Birla Global Finance Limited
The single destination to manage your wealth.
Your Dreams. Our Commitment.
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
ICICI Group
Markets on your fingertips
Hum hai nah
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Financial Service BrandsNAMENAME
TAGLINETAGLINE
DERIVED BRAND POSITIONINGDERIVED BRAND POSITIONING
L & T Finance Limited
Lose your worries. Gain your freedom.
It’s all about imagineering
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LOGO
LOGO
Name, Logo& Tagline
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Name & Logo
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Tagline
YOUR MONEY
IN GOOD HANDS!
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LOGO
LOGO
BrandPositioning
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Brand Positioning
Impact’s Fixed Low Brokerage: Fee Rs 500/-
SAVING YOUR MONEY IS ALL WHAT WE THINK OF!
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Positioning Statement
Impact Yield Fund is the one mutual fund that provides clientele with Low Cost Brokerage Fee because we care about your future.
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LOGO
LOGO
Thank You!
Done By:Amrita Beri