Coâ€Branding as Subâ€Case of Brand Extensions and Strategic Alliances
Branding - Extensions and Management for Business Empowerment
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Branding – A Quick Recap. Brand gives an identity to the product that distinguishes it from the competition. http://www.thomsondata.com
Transcript of Branding - Extensions and Management for Business Empowerment
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o Brand as Identifiers
FROM TO
o Names, logos, slogans build awareness and image
o Brand as experience providers
o Names, logos, slogans, events, customer contacts which build sensory, affective, creative relations and ways of being (lifestyles) with the brand
BRAND EQUITY
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