Branding and Packing Handbook.pdf

8/12/2019 Branding and Packing Handbook.pdf

1/40

ManualHangtagPositions,

Label Positions,

& Packaging


2/40

I. Apparel


3/40

1. Hangtag Position ManualGeneral Information1.0

1.1.1 Tops / Dresses

1.1.2 Pants / Shorts

1.1.3 Skirts

1.1.4 Outerwear

1.2.1 Hot Stuff

1.2.2 Swimwear

1.2.3 Rain

1.3.1 Jeans

1.3.2 Lingerie

Hangtag Cover1.1

Combined Label1.2

Specials1.3

Stickers1.4


4/40

1.0 General Information

1.0.1 Stated directions

Length of string:

standard length for plastic string: 5cm

standard length for loop string: 12cm in total

all stated direction are as worn directions

1.0.2 String to attach hangtags

Left side = left side as worn

Right side = right side as worn


5/40

1.0 General Information

Hangtag Plastic String Main Label+ +

CH(FL)BLUSA S/M FLORES

NEGRO

$299.00

IIIIIIIIIIIIII12073224102001

RN 128009

MADE IN USA/HECHO EN EUA


6/40

ju st in the mi dd le of the fi rs t a

1.1 Hangtag Cover

Position for garments with main label & hangtag:

attach to main label

1.1.1 Tops / Dresses


7/40

jus t be twee n the lo op and the po cket

1.1 Hangtag Cover


attach to loop

1.1.2 Pants / Shorts


8/40

jus t in the mi dd le of the fi rs t a

1.1 Hangtag Cover



1.1.2 Skirts


9/40

ju st in the midd le the se wi ng li ne

1.1 Hangtag Cover


attach to sleeve

1.1.4 Outerwear


10/40

ju st in the midd le of the fi rs t a

1.2 Combined Label

Position for garments with combined label:


1.2.1 Hot Stuff


11/40


1.2 Combined Label



1.2.2 Swimwear / bikini


12/40


1.2 Combined Label



1.2.2 Swimwear / Trikini & Baysuit


13/40

1.2 Combined Label


attach to the tuck

1.2.3 Rain


14/40

around the loop.

1.3 Specials


attach to loop

1.3.1 Jeans


15/40


16/40

1.4 Sticker

Front Back

CH(FL) BLUSA S/M FLORES

NEGRO

$299.00


CH(FL) BLUSA S/M FLORES

NEGRO

$299.00

IIIIIIIIIIIIII

3.3000

4.5000

12073224102001

RN 128009

RN 128009

logo

logo shasa.com

Sticker

9.0000

5.0000


17/40

1.4 Sticker

RN 128009RN 128009

Size

Model

Color

Price

Bar Code

Shasa 13 Digits sku

RN 128009 (always)

Size (Spanish)

Model (Spanish)

Color (Spanish)

Price (Mexican Pesos)

Bar Code

Shasa 13 Digits sku

RN 128009 (always)

English Spanish

S

(FL) FLORAL S/L TOP

BLACK

$29.00

IIIIIIIIIIIIII

3.3000

4.5000

12073224102001

CH

(FL) BLUSA S/M FLORES

NEGRO

$299.00

IIIIIIIIIIIIII

3.3000

4.5000

12073224102001


18/40

2.1 Main Label

Example:

Not used for: Outerwear

Note: Following the design guidelines

2.1.1 Apparel Label

Brand logo

Size (english/spanish)

Country of origin (english/spanish)

2.0000

5.0000

MADE IN MEXICO/HECHO EN MXICO


19/40

Note: Following the design guidelines

2.1 Main Label

Shasa

Only Applies for: Coats & jackets

2.1.4 Outerwear Label

brand logo

sizecountry of origin

8.3000

10.000


20/40

2.1 Main Label

Shasa Mxico & USA

Applies for: All l ingerie

2.1.7 Lingerie Label

Brand logo



Product1.5000

4.5000

Brand logo



Product1.5000

4.5000

MADE IN USA / HECHO EN EUA


21/40

2.2 Main Label Placing

Not used for: Outerwear

2.2.1 Apparel Label

seam on the r ight and left s ide

Center

Below the seam


22/40

Center

Only Applies for: Coats & Jackets.

2.2 Main Label Placing2.2.2 Outerwear Label

seam on each side of the label

Below the seam

in the lining


23/40

seam on the top side

Only Applies for: All l ingerie.

2.2 Main Label Placing2.2.4 Lingerie Label

Center

Below the seam


24/40

Only Applies for: All l ingerie.

2.2 Main Label Placing2.2.4 Lingerie Label

seam in the left s ide of the label


25/40

3.0 Care Label

Applies for all clothing

3.0.1 Care Label

LAVAR A MANO O A MAQUINA EN CICLO

DELICADO, CON AGUA FRA CONCOLORES SIMILARES, NO USAR CLORO,NO USAR SECADORA, NO EXPRIMIR,PLANCHAR A TEMPERATURA BAJA,SECAR COLGADO VERTICAL A LA SOMBRA.

68% ALGODN

30% POLIESTER

2% ELASTANO

IMPORTADO POR: TRAPCO S.A DE C.V.BLVD. AEROPUERTO MIGUEL ALEMAN

#154, NAVE 12,COL. RANCHO EL ROSARIO,LERMA, EDO. MX, MXICO, CP. 52000.

5.8000

3.3000


RN 128009

STYLE #LADR6565

CH

HECHO EN EUA

3,1168x0.2157cm

1.4903x0.4101cm

Arial Regular, 3,82pt

Arial Regular (always the same)


PERCENT: Arial Bold, 4,49ptCONTENT: Arial Regular, 4,49pt

2.0722x0.2948cm




Arial Bold, 9,08pt

1.7051x0.3875cm


26/40

3.0 Care Label

Applies for all clothing

3.0.1 Care Label

EnglishSpanish

LAVAR A MANO O A MAQUINA EN CICLODELICADO, CON AGUA FRA CON

COLORES SIMILARES, NO USAR CLORO,NO USAR SECADORA, NO EXPRIMIR,PLANCHAR A TEMPERATURA BAJA,SECAR COLGADO VERTICAL A LA SOMBRA.

68% ALGODN

30% POLIESTER

2% ELASTANO

IMPORTADO POR: TRAPCO S.A DE C.V.BLVD. AEROPUERTO MIGUEL ALEMAN#154, NAVE 12,COL. RANCHO EL ROSARIO,LERMA, EDO. MX, MXICO, CP. 52000.

5.8000

3.3000


RN128009

STYLE #LADR6565

CH

HECHO EN EUA

5.8000

3.3000

HAND WASH OR MACHINE WASH, COLDWATER WITH SIMILAR COLORS, DO NOTBLEACH, DO NOT TUMBLE DRY, DO NOTWRING, IRON IN LOW SETTING, HANG TO

DRY IN THE SHADE.

68% COTTON

30% POLYESTER

2% ELASTANE

TRAPCO S.A DE C.V. BLVD AEROPUERTOMIG U EL ALEMAN #154 , N AVE 12 ,C P. 52000 C O LO N IA R AN C H O ELROSARIO, LERMA EDO. MX, MXICO


RN128009

STYLE #LADR6565

S

MADE IN USA

Cut Line

LogoCountry of OriginImporter Information ( it is always the same)

RN 128009 ( always)

Shell ContentLining Content ( only if needed )

Care Instructions iconsAccording to fabric careCare InstructionsAccording to fabric care

Vendor Style Number

Shasa 13 Digits sku

Size

Bar Code

Cut Line

LogoCountry of OriginImporter Information ( it is always the same)

RN 128009 ( always)

Shell ContentLining Content ( only if needed )

Care Instructions iconsAccording to fabric careCare InstructionsAccording to fabric care

Vendor Style Number

Shasa 13 Digits sku

Size

Bar Code


27/40

LAVARA

MANOOAM

AQUINAENC

ICLO

DELICADO,

CON

AGUA

FRA

CON

COLO

RESSIMILAR

ES,NOUSAR

CLORO,

NOUSAR

SECADORA

,NOEXPRIM

IR,

PLA

NCHARA

TEMPERAT

URA

BAJA,

SECARC

OLGADOVER

TICALALAS

OMBRA.

68%

ALGOD

N

30%

POLIES

TER

2%

ELASTAN

O

IMPORTADO

POR:TRAPC

OS.ADEC.V

.

BLVD

.AEROPUER

TOMIGUEL

ALEMAN

#154,NAVE1

2,COL.RANC

HOELROSA

RIO,

LERM

A,EDO.M

X,MXICO,C

P.52000.

I I I I I

I I I I I

I

I I I

120732

24102001

RN128009

STYLE

#LADR6565

CH

HECH

O

EN

USA

Care label must me place on the left s ide horizontal, inside the garment, 2" above hem.

3.0 Care Label

3.0.1 Care Label

LAV

ARA

MAN

O

O

AM

AQU

INA

EN

CICL

O

DEL

ICA

DO

,

CO

N

AGU

A

FR

A

CON

COLO

RE

SSIM

ILA

RES

,NO

USA

R

CLOR

O,

NO

USAR

SE

CAD

OR

A,N

O

EXPR

IMIR

,

PLAN

CH

AR

A

TE

MP

ERA

TUR

A

BAJA

,

SECAR

CO

LGA

DOV

ERT

ICAL

ALA

SO

MBR

A.

68%

AL

G O

D

N

30%

PO LI E

STER

2%

EL

AST

AN

O

IMP

ORT

ADO

PO

R:T

RAP

CO

S.AD

E

C. V

.

BLV

D.AE

RO

PUE

RTO

MIG

UEL

ALE

MAN

#154,N

AVE

12,C

OL.

RAN

CHO

ELR

OSA

RIO

,

LERMA

,ED

O.M

X,

MX

ICO

,CP

.520

00.

I I

I I I

I I

I I

I I

I I

I

12

073

224

102

001

RN

1280

09

ST

YLE

#LAD

R656

5

CH

HE

CH

O E

NU

SA

Care Label


28/40

seam in the top side

LAVAR A MANO O A MAQUINA EN CICLODELICADO, CON AGUA F RA CON

COLORES SIMILARES, NO USAR CLORO,NO USAR SECADORA, NO EXPRIMIR,PLANCHAR A TEMPERATURA BAJA,SECARCOLGADOVERTICALALASOMBRA.

68% ALGODN

30% POLIESTER

2% ELASTANO

IMPORTADO POR: TRAPCO S.A DE C.V.BLVD. AEROPUERTO MIGUEL ALEMAN#154,NAVE12,COL.RANCHOELROSARIO,LERMA, EDO. MX, MXICO, CP. 52000.


RN128009

STYLE #LADR6565

CH

HECHO ENUSA

For lingerie bottoms carel label must be place vertical under main label,

centered on waist stitch l ine.

Center

Under the seam

3.0 Care Label

3.0.2 Care Label Lingerie

LAVAR A MANO O A MAQUINA EN CICLODELICADO, CON AG UA F RA CO N

COLORES SIMILARES, NO USAR CLORO,NO USAR SECADORA, NO EXPRIMIR,PLANCHAR A TEMPERATURA BAJA,SECARCOLGADOVERTICALALASOMBRA.

68% ALGODN

30% POLIESTER

2% ELASTANO

IMPORTADO POR: TRAPCO S.A DE C.V.BLVD. AEROPUERTO MIGUEL ALEMAN#154,NAVE12,COL.RANCHOELROSARIO,LERMA, EDO. MX, MXICO, CP. 52000.

IIIIIIIIIIIIII1207322410200 1

RN128009

STYLE #LADR6565

CH

HECHOENUSA


29/40

seam in the left side of the label

LAVAR

AMANO

O

A

MAQUINA

EN

CICLO

DELICADO,

CON

AGUA

FRA

CON

COLORESSIMILARES,NO

USAR

CLORO,

NO

USAR

SECADORA,NO

EXPRIMIR,

PLANCHAR

A

TEMPERATURA

BAJA,

SECARCOLGADO

VERTICALALASOMBRA.

68%

ALGODN

30%

POLIESTER

2%

ELASTANO

IMPORTADO

POR:TRAPCO

S.A

DE

C.V.

BLVD.AEROPUERTO

MIGUELALEM

AN

#154,NAVE12,COL.RA

NCHO

ELROSARIO,

LERMA,

EDO.MX,MXICO,CP.52000.

III

IIIII

IIIII

I

12073224102001

RN

128009

STYLE#LADR6565

CH

HECHO

EN

USA

For l ingerie tops care label must be place horizontal under main label

inside closure seam.

3.0 Care Label

3.0.2 Care Label Lingerie


30/40

LAVARA

MANOOA

MAQUINAEN

CICLO

DELICADO,

CONAGUAFRACON

COLORES

SIMILARES,NOUSAR

CLORO,

NOUSARSECADORA,NOEXPRIMIR,

PLANCHARATEMPERATURABAJA,

SECARCOLGADOVERTICALALASOMBRA.

68%ALGODN

30%POLIESTER

2%ELASTANO

IMPORTADOPOR:TRAPCOS.ADEC.V.

BLVD.AEROPUERTOMIGUELALEMAN

#154,NAVE12,COL.RANCHOELROSARIO,

LERMA,EDO.MX,MXICO,CP.52000.

I

II

III

III

III

II

12073224102001

RN128009

STYLE#LADR6565

CH

HECHOENUSA

Care label must be place horizontal on the left s ide over seam 1" below waist or waistband.

3.0 Care Label

3.0.2 Care Label Bottoms

LAVARAMANOOAMAQUINAEN

CICLO

DELICADO,

CONAGUAFRACON

COLORESSIMILARES,NOUSAR

CLORO,

NOUSARSECADORA,NOEXPRIMIR,

PLANCHARATEMPERATURABAJA,

SECARCOLGADOVERTICALALASOMBRA.

68%ALGODN

30%POLIESTER

2%ELASTANO

IMPORTADOPOR:TRAPCOS.ADEC.V.

BLVD.AEROPUERTOMIGUELALEMAN

#154,NAVE12,COL.RANCHOELROSARIO,

LERMA,EDO.MX,MXICO,CP.52000.

I

I

I

I

I

I

I

I

I

I

I

I

I

I

12073224102001

RN

128009

STYLE#LADR6565

CH

HECHOENUSA


31/40

4.0 Packaging

Applies for domestic production clothing

4.0.1 Hangers

C

H

IC

O

CHICO

M

E

D

ME

D

G

D

E

G

DE

Use hangers with size tab, S/CH, M/M L/G.


32/40


33/40

Una Marca= Talla Chica

4.0 Packaging

Applies for all domestic production clothing

4.0.1 Hangers

Also white hangers can have the following sign identification:

Dos Marcas = Talla Mediana

Sin Marca = Talla Grande


34/40

4.0 Packaging

Applies for all domestic production clothing

4.0.1 Hangers

Merchandise must be delivered by groups of 100 pieces per size (only one size). Every piece with hanger must have a plastic

cover long enough to cover the garment.

100 piezas, talla chica

100 piezas, talla chica

100 piezas, talla mediana


35/40

4.0 Packaging

4.0.1 Packing

For packing:

1.- Garment must be fold correctly to avoid wrinkling.

2.- Price sticker must show trough plastic bag

3.- Hang tag must not bend.

CH(FL)BLUSA S/M FLORES

NEGRO

$299.00


RN128009

The label should be facing

Plastic Bag


36/40

Plastic Bag

4.0 Packaging

4.0.1 Packing

Long sleeve garments must be folded to avoid wrinkling.

Place garment inside plastic bag facing the top of the carton box.

CH(FL)BLUSA S/MFLORES

NEGRO

$299.00


CH(FL)BLUSAS/M FLORES

NEGRO

$299.00

IIIIIIIIIIIII I12073224102001


NEGRO

$299.00

IIIIIIIIIIII II12073224102001


NEGRO

$299.00



37/40

Plastic Bag

4.0 Packaging

4.0.1 Packing

Jeans and pants must be folded in half plac ing one by one in alternate position.


NEGRO

$299.00

IIIIIIIIIIIIII120732241 020 01


NEGRO

$299.00


24102001


38/40

MEXICO

1

3

1. Logo

2. Destination label, which must contain complete information.

3. Label of Origin.

4.0 Packaging

When the goods are sent by shipping service must meet the following:

A. Boxes Allowed: 29 "x 15" x 16 "9/11 Double Stapled.

B. The packaging must have the following identifications:

4.0.1 Packaging specifications of clothing

Note: The dimensions of the label 2 and 3 are the same

2

15.0000

10.0000TRAPCO S.A. DE C.V.

Blvd. Aeropuerto

Miguel Alemn 154 Nave 11

USA

15.0000

10.0000

SHASA USA

10803 VINE CREST DR.

SUITE 120

HOUSTON, TX 77086

SPANISH

15.0000

10.0000Pas de origen:

P.O. :

ENGLISH

15.0000

10.0000Country of Origin:

P.O. :


39/40

4. Logo

5. ID Tag

6. The Packing list must be placed in a plastic bag.

7. Merchandise must be protected with a bag (Dimensions 120x90cm).

4.0 Packaging


4

5

615.0000

10.0000

1 DE 10

FECHA:______________________

PROVEEDOR:_________________

MODELO PROVEEDOR:________

MODELO SHASA:_____________

TALLA:_______________________

COLOR:_____________________

PIEZAS:______________________

PESO:________________________

DIMENSIONES:________________


40/40

8. Seal the box with security tape

NOTE: The logo must be printed by each side of the box in the center

4.0 Packaging


8

Branding and Packing Handbook.pdf

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