Dispatch from the Future of Sanitation - 1st Global Toilet

Business Innovation Summit

Brandi Kinard fa102b Professor Klinkowstein

http://www.iftf.org/future-now/article-detail/dispatch-from-the-future-of-sanitation/

Research from the Web & Quora

Excerpt

Brandi Kinard fa102b Professor Klinkowstein

“The summit brought together key players across the

sanitation sector…to flush out the untapped business

opportunities in toilets. ”

http://www.iftf.org/future-now/article-detail/dispatch-from-the-future-of-sanitation/

Research from the Web & Quora

Quora Question and Answers

Brandi Kinard fa102b Professor Klinkowstein

Why aren't public restrooms commonly part of city infrastructure?

“I would say that much of the US has an ongoing process of complicating the overall restroom issue.”

“Anything that is fully open to the public must be prepared to accommodate the city's worst people doing the worst things in it.”

Draft Product or Service Description

Product/Service Proposal

Brandi Kinard fa102b Professor Klinkowstein

Launch a global business strategy to help people find public

restrooms.

User Experience Map

Audience

Brandi Kinard fa102b Professor Klinkowstein

Users:

• City-dwellers

• Individuals with weak bladders

• Superman

Providers:

• Local property owners with public restroom

• Freelance sanitation workers

User Experience Map

About the Product

Brandi Kinard fa102b Professor Klinkowstein

Taking the plunge:

• Transforming public infrastructure

• Self-sustaining, commercially valuable system

• Universal access to restrooms

• Getting doors to open

User Experience Map

Encountering the Product On-Line

Brandi Kinard fa102b Professor Klinkowstein

Consideration: Find store location

Use: Make reservation

Post-Use: Rate the service quality

User Experience Map

Encountering the Product Off-Line

Brandi Kinard fa102b Professor Klinkowstein

Consideration: Answer nature’s call

Use: Commute to location; do your business

Post-Use: Leave the location