Style

Vision

Values

Mission

Competence

Product/benefitsFunctional Dimension

Mental Dimension

Spiritual Dimension

Social Dimension

Core message

Style3 adjectives

that describe your brand

VisionWhere is your company going ? Where are your future markets?

ValuesWhat are the core values

of your brand?

MissionWhat is your company’s role

in society and how does it help society to develop?

CompetenceIn what areas are we better than others?

Product/benefitsWhat is your greatest

benefit to your customers?

Functional DimensionBrand`s main benefit

Mental DimensionBrand’s mental

support to customer

Spiritual DimensionHow does your brand reflects

Values and ideology it represents?

Social Dimension

How does brand helpthe indivdual to identifyhim-/herself to brand’s

reference group?

Core message

StyleLearningul

PlayfulInclusiveInspiring

VisionBy 2020, we will be recognized

as a glocal learning community of practicethat cocreates meaningful initiatives

for a better world.

ValuesDiversity

SustainabilityCollaboration

InnovationExcellence

MissionWe facilitate

transformational learning towards sustainability

CompetenceWe master leading edge

collaborative methodologies

Product/benefitsWe design and facilitateprocesses where people and organizations can learn and transform

their systems

Functional DimensionExpand your knowledge

Learn the most innovative collaborative tools to face your challenges

Mental DimensionTrust yourself. Trust people.

Trust the process.

Spiritual DimensionWe take care of the world

as we take care of our family

Social DimensionWamly welcome

to yourGlocal tribe!

Core MessageWe unleash collective wisdom

unleashing collective wisdom