Branded fundraising pages
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Transcript of Branded fundraising pages
“Helping children reach their full potential”
Hope for Children
Hope for Children (HOPE) exists to help orphaned, poor, exploited and other marginalised children in developing countries and in the UK. We actively identify disadvantaged children and communities by working with local partners. Through empowering, collaborating and learning together we aim to build a sustainable future for the children and communities we serve. Our focus is to reach as many children as we can and deliver to them the childhood every child deserves. We strive to work towards a world where children’s rights are realised and they can reach their full potential.
Engaging Supporters Online
Online Fundraising Platforms
Our third largest medium Over 10,000 visits Result? Limited Brand Control Missed Opportunity
Branded Pages
Advantages Control over supporter interaction Increase in peer 2 peer supporters Increase the average donation received Increase the frequency of repeat donations.
Our Kilimanjaro Legacy 2 Universities, 200 climbers,
200 fundraising pages!
£200,000 raised so far .
The Campaign
Page A HOPE Campaign Not Just Giving, or Virgin Money Giving Maximum exposure to HOPE branding Superior donor engagement
The Fundraising
Page Fundraising for HOPE No 3rd Party branding Maximum exposure to HOPE branding Peer 2 Peer engagement
A Fundraising Community
Donor Care Campaign Specific Monthly Newsletters: Encourage Teamwork Share Ideas/Learning Reinforce the ‘bigger picture’
Engaging the Universities
Use of API’s to drive fundraising totals and promote competition between University partners