Branded for Life: Careers in Brand Management

Welcome to the Evisors Webinar

Visit us online at www.evisors.com

Careers in Marketing & Brand Managementfeaturing

Aaron Minocha

Hosted by: Career Advisors on Demand..com/webinars

http://www.evisors.com/

http://www.evisors.com/webinars/webinar/60



Careers in Marketing & Brand Management

About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting ProcessWhat to Expect in the InterviewQ&A





About Aaron

Graduate of the Richard Ivey School of Business (MBA ’08 & HBA ‘05)

Graduated with Distinction, Dean’s Honour List2008-Present: Marketing Manager at General Mills, Inc.2005-2007: Marketing Coordinator, Indigo Books & Music Inc.

2005 (Internship): Direct Marketing Coordinator, RIMConsults on Evisors for careers in marketing, admissions and business plan development

Veritas Elite Test Preparation MBA Admissions ConsultantAvid tennis player, music buff, reality TV fan, Starbucks-goer





Overview of the Marketing & Brand Management Industry

Traditional(Brand

Management)

Consumer Packaged Goods

(CPG) Food/Personal

Care/ Home/Pharma

Non-Traditional

(Marketing)

Retail, Tech, Advertising,

Media, Digital





Overview of the Marketing & Brand Management Industry

Tier 1 CPGs

• P&G• Unilever• L’Oréal• Kimberly-Clark• J&J• Kraft• Nestlé• General Mills• PepsiCo• Coca-Cola

Tier 2 CPGs

• Colgate-Palmolive• Reckitt Benckiser• SC Johnson• Hershey• Clorox• Kellogg’s• Con Agra• Mars• Campbell’s• Anheuser-Busch

InBev





How to Research the Industry

• Company websites• Vault Guides

– Career Guide to Marketing & Brand Management• Career Services and Clubs • Firm Meetings & Informational Interviews• Case Competitions & Simulations• Industry Conferences & Networking• Media Sources

– Advertising Age– Local Marketing Publications







Hosted by:See the rest at evisors.com/webinars/webinar/40



What are Firms Looking For?

Running a Business

Building a Brand

Leading a Team

• Innovation & Creativity• Problem Solving & Analytics• Building Things from Scratch• Consumer & Marketing Savvy• Project Management• Initiative• Passion





About AaronOverview of the IndustryHow to Research the IndustryWhat are Firms Looking For?What to Expect in the Recruiting

ProcessWhat to Expect in the InterviewQ&A




What to Expect During the Recruiting Process

• Information sessions– Differentiation is key! How will you stand out & be

remembered?• On campus workshops

– Resume writing, interview prep, mock interviews• Networking

– Business cards, thank-you notes, coffee chats

Note: Really varies by campus. Some campuses feature well-established relationships and methodical recruiting processes. Others require a more bottom-up network-focused job search.




What to Expect in the Interview

In Marketing interviews, you should expect:1. Behavioural Questions

– Tell me about a time…– Describe a situation when…– Demonstrate that you have the key competencies

required– Use the CAR method (Context, Action, Result)

2. Case-based Questions– Not the same as “case-based” questions in consulting– Common topics: brand positioning, market entry, line

extensions, pricing, packaging




What to Expect in the Interview

• 1st Rounds on Campus– Generally behavioural focused, some case-based– 30-45 mins

• 2nd Rounds at Firm– Multiple interviews over course of a day, 30-45 mins– Each interview focuses on specific skills & competencies– Mix of behavioural & case-based questions

• Some companies may have additional rounds of screening including aptitude style tests, varies by firm




Questions & Answers

Question 1:

Which specific internships/project work would best strengthen an application into marketing?

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Questions & Answers

Question 2:

What is the difference between a brand manager and an assistant brand manager?




Questions & Answers

Question 3:

What is the difference between a brand manager and a sales manager?




Questions & Answers

Question 4:

What is the future of brand management in Asia?




Questions & Answers

Question 5:

What advice would you give to those switching into brand management without a marketing background?




Questions & Answers

Question 6:

What are the differences and similarities between telecommunications and retail marketing?




Thanks for Joining & Good Luck!

Book your session with Aaron at www.evisors.com/expert/853


http://www.evisors.com/expert/853



Branded for Life: Careers in Brand Management

Career

Transcript of Branded for Life: Careers in Brand Management