Where the story of food begins.

Branded Content Engagement Sponsorship Opportunities

Support your brand with native/in-stream original digital content from The Food Channel®with Branded Content Engagement packages.

Create timely occasion-based content with sustained evergreen recipe content for lasting impressions. From holidays, seasonal occasions, to events/activities and trend reports, The Food Channel can be your one-stop

branded content development and publishing arm.

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The Food Channel ®offers an immersive and engaging online experience bringing the intersection of food and life to the forefront. Our content has its foundation in consumer insights—delivering the information our audience needs, from a content team with decades of food and culinary expertise. This includes information on holiday and occasion-based entertaining, fresh recipes, preparation techniques, new products, kitchen tools, emerging flavors and dining out—both written and video formats.

FoodChannel.com makes it easy for our audience to indulge its passion for food and the many ways it intersects life whether at-home, away-from-home or on-the-run.

Engagement happens not only on the website but it’s social channels as well as our Food Channel Network of syndication partners.

About Us

Content Opportunities:• Holidays• Seasonal occasions• Events/activities• Trend reports

networkappsOTTtraditional broadcastsocial

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Branded Content Engagement Sponsorship Opportunities

Food + LifeCreate timely content and/or an evergreen recipe that will

perform year after year• Native/in-stream original article

and/or recipe + sponsor logo• Food and/or story photo • Social promotion • Featured in homepage carousel

and content flow• 100% share of advertising voice

on article detail page• Rights to use content

Food + Life, in MotionAdd originally-scripted,

professional video to youroccasion event

• Native/in-stream original article, photo + sponsor logo

• 1-Original recipe with photo • 1-:90 Seconds in the Kitchen video• Social promotion • Featured in homepage carousel

and content flow• 100% share of advertising voice

on article detail page• Rights to use content

Occasion TakeoverDominate a holiday or seasonal theme with connected content

series over time• Native/in-stream original article,

photo + sponsor logo• 3-Original recipes with photos• 2-:90 Seconds in the Kitchen videos• 1-TimeCrunchers social-friendly video• Social promotion • Featured in homepage carousel

and content flow• 100% share of advertising voice

on article detail page• Rights to use contentOriginal article or recipe

$4,500.00Original article and recipe

$7,000$11,500.00 $20,250.00

Content opportunities: Holidays (Valentine’s Day, Thanksgiving, etc.), seasonal (grilling, back to school, etc.), events/activity (tailgating, travel, etc.) and trend reports (annual, dessert or custom).

content examples for

content also developed for

We have the audience you’re looking for—

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Audience

• Home Cooking and Entertaining Enthusiasts

• Social Media Food and Lifestyle Experts

• Culinary Professionals and Students

• Travel Enthusiasts

• Home, Away-From-Home and On-The-Run

One with a passion for food, at-home, away-from-home, and on-the run; and the knowledge to speak food fluently.

Half of Americans consider themselves to be “foodies” at varying skill levels—home enthusiasts, bloggers and lifestyle experts, culinary students and professionals.

No matter where they are on this spectrum, The Food Channel helps its audience to be fluent in food so they can speak and act with confidence whether at work, dining out, traveling or entertaining at home.

JANUARY

• Primary Featuresü Warm Beveragesü Super Bowl ü Soup (Soup Month)

• Secondary or Social Onlyü NCAA Footballü Golden Globes Foodü Popcornü Peanut Butterü Croissants

FEBRUARY

• Primary Featuresü Valentine’s Dayü Marti Gras

• Secondary or Social Onlyü Bagelsü Pizzaü Margaritasü Academy Awards Foodü Fashion & Food

MARCH APRIL MAY

2017 Editorial Calendar

• Primary Featuresü Munch Maniaü St. Patrick’sü Cocktails

• Secondary or Social Onlyü Saucesü iHeart Music Awards

Foodü Oreosü Cereal

JUNE

• Primary Featuresü Beverage Trendsü Passoverü Easterü NASCAR Foods

• Secondary or Social Onlyü Spring Entertainingü Grilled Cheeseü BLTü ACM Awards Foodü Beer

• Primary Featuresü Cinco de Mayoü Bakingü Mother’s Dayü Memorial Dayü NASCAR Foods

• Secondary or Social Onlyü Salsaü Craft Beerü Kentucky Derby Foodsü Shrimpü Cookiesü Burgers

• Primary Featuresü BBQ Trendsü Father’s Dayü NASCAR Foods

• Secondary or Social Onlyü Dairyü Iced Teaü Donutsü Tony Award Cocktailsü BET Awards Food

JULY

• Primary Featuresü 4th of Julyü Summer Grillingü NASCAR Foods

• Secondary or Social Onlyü Culinary Arts Monthü Hot Dogsü Macaroniü Tequila

AUGUST

• Primary Featuresü Sandwich Trendsü Back To Schoolü NASCAR Foods

• Secondary or Social Onlyü Catfishü Peachesü Rumü MTV Music Award Food

SEPTEMBER OCTOBER NOVEMBER

• Primary Featuresü Fall Harvestü Labor Dayü Food For Goodü NASCAR Foods

• Secondary or Social Onlyü Honeyü Mushroomsü Riceü Grandparents Dayü Coffee ü Emmy Awards Food

DECEMBER

• Primary Featuresü Dessert Trendsü Oktoberfestü Halloween

• Secondary or Social Onlyü Cookiesü Cookbook Monthü Seafoodü Austin City Limits Food

• Primary Featuresü Day of the Deadü Thanksgivingü NASAR Foodsü Tailgating

• Secondary or Social Onlyü Peanut Butterü Stuffingü Veteran’s Day

• Primary Featuresü Christmas Cookiesü Hanukkahü New Year’sü College Bowl Foods

• Secondary or Social Onlyü Eggsü Fruitcake

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We have a world class, state-of-the-art culinary facility and studio dedicated to all facets of food creation, recipe development, and menu innovation.

Our Facilities

• State-of-art production kitchen• Brand recipe & product creation• Digital studio

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Let the food experts bring your stories to life.We use our food expertise to create motion media that tell the stories of people, food, places and products to create engagement, drive sales and build brands.

• Food videos • Location videos • TV commercials • Social media videos • Web commercials • Brand videos • Training videos

Two facilities with more than12,000 feet of studio space• Professional production kitchen• Fully-functional consumer kitchen• Dressing rooms, green rooms, hair/make-up room• 16' corner infinity cyc

The premier food video production resource between

LA and the Hudson River.

Deep InsightsDeep, fresh perspective.Rich qualitative insights &not-so-obvious associations. Lots of emerging supportiveevidence, insights & ideas. Identifies potential white space.

MonthlyINSIGHTS FAST - past, present, future timeline and overview on any subject in 48 hours

CultureWaves™ is currently partneringwith NPD to add a layer of qualitativebehavioral insights, giving perspectiveand real-time evidence to informcustomer and consumerinsights around the evolutionof snacking in America.

Syndicated reports.

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How does The Food Channel come up with its content, its emerging trends or culinary creations? How do we keep our content packages on trend, exciting and relevant?

We glean qualitative behavior insights with help from our sister company, CultureWaves®.

If you want us to look at your brand or category with insights to help identify the opportunities coming next—give us a call.

Additional Services

Additional Services

• Custom Trend Reports and Marketplace Insights

• Restaurant Menu Analysis and Insights

• Trend and Insight Presentations at Company Meetings, Trade Shows and Industry Events

how we do it

FOODCHANNEL.COM • 800.233.0294S P R I N G F I E L D , M O • C H I C A G O • L O S A N G E L E S • T A M P A • A T L A N T A

Contact John Scroggins, Editor • john@foodchannel.com In July 2017, The Food Channeljoined the USA Today network with a new look, an expanded editorial team, occasion- and trend-based editorial focus, and an expanded distribution and syndication network.FC.BCE.0917