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© 2015 The One Centre Group

1. ABOUT 04

2. SHOWCASE 13

3. CONTACT 27

Contents

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Home of Branded Arts Review

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The One Centre71 York St, Sydney

theonecentre.com

Watch fim 'Strategy + Artistry'

© 2015 The One Centre Group

A penetrating review of leading branded arts and entertainment from around the world

Branded Arts Review is an online publication created and published by The One Centre dedicated to showcasing the best branded content, entertainment, design, architecture, technology, products and experiences from around the world.

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© 2015 The One Centre Group

EDITOR: DANIELLE LONGPUBLISHER: JOHN FORD

CEO & FOUNDER, THE ONE CENTRE

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Best Of 2014 is proudly supported by

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© 2015 The One Centre Group

B.A.R ‘Best Of 2014’ Showcase Preview Event Script

The One Centre, Sydney

Wednesday 27 February 2015

Danielle Long, Editor :

Welcome to Branded Arts Review Best of 2014.

2014 was really a breakthrough year for branded arts.

With 2013 ending on a high, literally, as Red Bull pulled off the most ambitious and impressive

branded entertainment proje# arguably ever with Red Bull Stratos. 2014 kicked into gear with

brands jostling to show what they could do.

From branded films to exhibitions, installations, pop-up stores, online series, branded

pla$orms, events, installations, experiences, it was all out there in the name of branded arts

and was treated like a legitimate part of the marketing mix.

In recognition of the advertising industry’s appetite for branded arts and entertainment, it

dominated the conversations and awards at the Cannes International Festival of Creativity,

with stand out proje#s like Intel & Toshiba’s ‘The Beauty Inside’ – which we featured in our

2013 review - securing a swag of Grands Prix alongside Melbourne Metro’s ‘Dumb Ways To Die’.

But it wasn’t just the ad industry taking note, ‘The Beauty Inside’ also went on to win an Emmy,

grabbing the a%ention of the entertainment industry and alerting the arts world to the

lucrative opportunities emerging in the marketing world.

In 2014 we saw brands partner and collaborate with Hollywood’s finest both through

produ#ion studios and a#ors, record labels and music artists, leaders in archite#ure, design

and technology, fashion designers, artists, and the fans.

While 2013’s branded arts proje#s were led by the usual su&e#s such as Nike, Coca-Cola and

Red Bull, 2014 gave rise to a wide range of brands from a variety of se#ors.

Branded Arts Review identified three key se#ors, which embraced branded arts,

Tuesday, 27 January 15

PUBLICATION VIDEO

PRESENTATION EDITOR NOTES

BEST OF 2014

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Section Title

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New Publication

A publication on creativity & connected culture.

Subscribe > m-o-n-o.com/monolith

TOP 10 Ad of 2014 https://vimeo.com/103480548

© 2015 The One Centre Group

76 Reviews in 2014

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SAINSBURYS

‘CHRISTMAS 2014 AD’

AIR NEW ZEALAND

‘MOST EPIC SAFETY VIDEO EVER MADE’

SAVE THE CHILDREN UK

‘MOST SHOCKING SECOND A DAY VIDEO’

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Honourable Mentions

https://www.youtube.com/watch?v=NWF2JBb1bvM https://www.youtube.com/watch?v=qOw44VFNk8Y https://www.youtube.com/watch?v=RBQ-IoHfimQ

© 2015 The One Centre Group

‘The Men InsideThe Suits’

Online Documentary

BEST OF 2014

5. GUINNESS

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https://www.youtube.com/watch?v=CScqFDtelrQ

© 2015 The One Centre Group

© 2015 The One Centre Group

‘Porter’

Magazine

BEST OF 2014

4. NET-A-PORTER

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https://www.youtube.com/watch?v=b8YJ2Mr-bQ4

© 2015 The One Centre Group18

© 2015 The One Centre Group

‘The Unquiet Film Series’

Short Film Series

BEST OF 2014

3. THE TIMES

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https://www.youtube.com/watch?v=mMkWQvx3TN8https://www.youtube.com/watch?v=fhkr_gn8g-M

© 2015 The One Centre Group20

© 2015 The One Centre Group

‘Papa’

Short Film

BEST OF 2014

2. WIND MOBILE

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https://www.youtube.com/watch?v=JSWDo95hNR0

© 2015 The One Centre Group22

© 2014 The One Centre Group

‘The Lego Movie’

Feature Film

BEST OF 2014

1. LEGO

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https://www.youtube.com/watch?v=fZ_JOBCLF-I

© 2015 The One Centre Group24

© 2015 The One Centre Group

BEST OF 2014

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1. LEGO - THE LEGO MOVIE 2. WIND MOBILE - PAPA 3. THE TIMES - UNQUIET FILM SERIES 4. NET-A-PORTER - PORTER 5. GUNNESS - THE SAPEURS

Best Of 2014 is proudly supported by

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Brand Film https://vimeo.com/9798820

Website https://majans.com

© 2015 The One Centre Group

Contact

Email. john.ford@theonecentre.comMobile. +614 1771 4637Telephone. +612 8096 9700

John Ford. Publisher

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