BRANDBOOK - Sprox · Because if finding nice and affordable shoes for yourself is hard, try making...

BRANDBOOK winter’20

The SPROX family

Latest fashion

Brand story 7

11

23

SPROX retail in the world 29

Brand elements 43

Applications 51

POS support 55

Packaging 59

We are social 63

Photography style 673

DISCOVER THEWORLD OF SPROX

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BRAND STORY

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The world of high fashion and designer shoes is not everyday life. It feels very remote from what most people actually like to wear.

Then again, people do like trends. We all like to dress in style. Everybody loves a fine touch of fashion, without the sharp edges. But as soon as people embrace a trend, fashion has moved again.

At SPROX, we see this continuous gap as a great opportunity.

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SPROX IS ALL ABOUT SPROXIMITYIt’s even a part of our brand name.

We bring fashion nearby, making it easily wearable and affordable. Because if finding nice and affordable shoes for yourself is hard, try

making the whole family - and your wallet - happy.

SPROX brings European style fashion within reach of every family. With quality shoe design that comfortably fits your style.

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THE SPROXFAMILY

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EVERYDAY LIFE WITHA STYLISH TWIST

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LAURA

Age 36

Occupation Teacher

Marital status Married to Tom

Hobbies Running, cooking

Shoe style Pumps, sneakers

I’m extremely pleased with the three pairs of SPROX I have in our closet. I love the

shoes. They are very comfortable and wear well. They add a fashionable twist to my

home and work outfit. 13

Age 6

Marital status Sister of Sam

Hobbies Swimming, gym

Shoe style Sandals, ballerinas My mommy always says I look like a princess with my new SPROX glitter shoes.

JULIA

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SAM

Age 8

Marital status Brother of Julia

Hobbies Soccer, guitar

Shoe style Sneakers

Did you know that my dad has built a seperate SPROX closet to fit all our shoes?

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FEEL-GOODFASHION

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TOM

As Laura was so pleased with her SPROX shoes, I wanted to have a pair of my own.

And I must admit for once that she is right. SPROX really is good value for money and I have already recommended them to my

friends.

Age 38

Occupation Construction worker

Marital status Married to Laura

Hobbies Soccer, motorcycle

Shoe style Sneakers, casual17

Olivier I got to know SPROX through

my best friend Tom and I must say I really like them.

Sales Agent 28 years old

Rachel My SPROX shoes are

very good quality shoes and also nice to wear.

Lawyer 32 years old

Lisa I got these shoes for my mum

and she absolutely loves them. She said they’re really comfortable and she would recommend them

to anyone.

Customer Service 27 years old

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Friends for life!

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Together we make a family.

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Robert I have two pairs.

Highly recommended, good quality and very reasonable price.

Grandpa 71 years old

Vivianne I absolutely love these shoes, I wear them all day in and outside the

house.

Grandma 64 years old

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LATESTFASHION

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QUALITY By developing SPROX in our

own facilities, we can monitor every aspect of the shoe to

deliver the highest quality. Nadine

Collection Manager

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FASHION Fashion is our way to

say who we are without having to speak.

Vanessa Collection Manager

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COMFORT Give people the right

pair of shoes and they can conquer the world!

Filip Commercial Director

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INNOVATION We take any challenge

as an opportunity to be innovative.

Pieter Development

Director

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SPROX RETAILIN THE WORLD

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Countries & growing

50

Sell-through before sales

75%

Million pairs

2.5BRAND

POSITIONSPROX fits in today’s market as an

comfortable footwear brand offering trendy, yet accessible fashion.

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East Asia

RetailersSPROX completes market studies

throughout the globe to determine the need for new retailers based on market requirements. The goal is to ensure that

we can provide the retailers increased sales volumes and high profits and that we can offer the consumers the full SPROX Brand

Experience.

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East Asia

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East Asia34

France

Belgium

Italy

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Flagship store

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Flagship store

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Shop modulesWe use wall units and standalone units to create

the best possibel shop experience.

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Showroom EU

ShowroomSPROX showroom in Belgium:

• European runway styles for ladies, men

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Showroom EU

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BRANDELEMENTS

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Typography & font weightsAll typography is set in FF Mark Narrow typeface. It’s a versatile high quality typeface,

including a big family of weights.

25TYPOGRAPHYAll typography is set in FF Mark Narrow typeface. It is a versatile high quality typeface, including a big family of weights - from very thin to very bold. It has a simple and modern look and features curves similar to those in Sprox symbol.

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Available weights Numerals

FONT WEIGHTS

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FONT WEIGHTS

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FONT WEIGHTS

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FONT WEIGHTS

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KI SOYS

Girl

SHAPES AS TYPOGRAPHYSometimes shapes can be integrated into typography.

Full symbols as a letter

Letters created by shapes

Shape as a letter, shape as a window

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KI SOYS

Girl





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KI SOYS

Girl





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Typography examples27USE OF TYPOGRAPHY

Summer 2018

Prepare for the summer with Sprox shoes.With the best price value, trendy designs & on-time delivery, Sprox ensures you the best service in buying shoes.

The Cortina company is an international, family-owned business that was founded in the early fifties in Oudenaarde, Belgium. In 1990, not only the passion for shoes grew, but also the company expanded, being one of the first companies investing in a production unit in China.

The Sprox label offers you a complete, bestseller collection, nicely packed in a Sprox branded box for every style. All our Sprox styles are available as from 240 pairs, both online and offline.

Designed in europe

Sold worldwide in over 50 countries.

European runway styles for ladies, men and kids.

Modular elements for optimal presentation.

Ready for the summer!We have the best price value, trendy designs & on-time delivery

The Cortina company is an international, family-owned business that was founded in v early fifties in Oudenaarde, Belgium.

SPROX RETAIL IN THE WORLDIn 1990, not only the passion for shoes grew, but also the company expanded, being one of the first companies investing in a production unit in China.

BUY NOW

29 99

Kids shoes

Suede, leather

Size 32

Typography example, corporate feel Typography example, consumer communication

winter

winter

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Use of shapes 33SHAPES WITH PHOTOGRAPHY

Shapes as backgroundsShape holding contentShapes creating an atmosphere Shapes as a window

3999

33SHAPES WITH PHOTOGRAPHY


3999



3999



3999

34PATTERNSSymbol shape based patterns can be used as backgrounds.

Subtle two-tone pattern Subtle three-tone pattern Subtle red-white pattern Striking red-white pattern

Spring 18 2999



Spring 18 2999



Spring 18 2999



Spring 18 299946

Secondary coloursCan be used for temporary communication items inside the brand

such as webshop content or POS material.

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40KIDS' COLLECTION, ANIMAL WORLDThe familiar Sprox giraffe has been joined by a range of other animal figures. Animal figures are used in a subtle & surpising way, in applications related to kid's collections.

Kids’ collection, animal worldA wide range of animal figures. These figures are used in a subtle & suprising way,

in applications related to kids’ collections.

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APPLICATIONS

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POS postersSymbol based

POS postersPhotography based

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GirlPOS postersCreative use of shapes

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GirlPOS postersCreative use of shapes

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RETAILER PLATFORMRetailers can visit our online retailer platform www.collection.sprox.com to

stay up-to-date with the latest SPROX news & trends:

Downloads

Retailers can download our online catalogues, trend

movies, logo’s & other brand elements to improve

marketing actions.

Marketing support

We offer retailers in-house developed POS materials to highlight our collection

in their stores & help to improve sales.

Appointment

Make an appointment with our sales agents. Discover

SPROX at the biggest shoe fairs or visit our showrooms

in Belgium & China.54

ECO COLLECTION

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ECO-FRIENDLY collection

SPROX is very aware of the environment and the daily impact we have on our planet.

That’s why we developed a sustainable shoe collection.

Let’s go green together

We are planting a tree for each pair sold.

It’s that simple.

let’s reduce our ecological footprint and make a positive impact

SUSTAINABILITY

Buy fashion, guilt-free.To increase our positive impact even more, we have a collaboration with WeForest.

WeForest works with communities, local organisations and NGOs to develop scalable reforestation projects. Backed by a scientific network, WeForest is growing a movement of small and large responsible companies committed to having a positive impact for people and for our planet. Trees are the best technology to suck carbon dioxide from the atmosphere and reverse global warming.

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By recycling, you can change tomorrow, today.

This great collection is not only stylish but also sustainable. The shoes are made with recycled materials, are a 100% vegan and are made under full social and environmental compliance.

RECYCLEDPackaging made from

recycled material

XXXXXXXFSC

PackagingOur boxes are made of FSC cardboard from

responsible resources.

POS materialsAll of our ECO products are equipped with beautiful POS

material. These are also made in a sustainable way.

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• Paper PU• Ortholite® recycled removable insole • Ladies & Men • Global Recycled Standard materials

40% Micro suede

40% recycled cotton

35% recycled

mesh lining

70% recycled

insole board

100% recycled

laces & trims

ECO

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Shoes exist out of materials with significant recycled character and less impact on the environment as normal made shoes.All materials used are produced with official certificates.

40% micro suede

100%eco waterbased PU

35% mesh lining

100% natural rubber

100% laces

70% insole board

98% insole

1 pair = 1 bottle

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POSSUPPORT

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SPDISPLAYSPBUTTON

SPPINMAGNT

SPXTOTEBAG

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SPROLLUP1 SPROLLUP2

SPBOX

SPEVALOGO

SHOEHOLDER

SPXBIODPEN

SPXSKYBTTL

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PACKAGING

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50

36430813

NEW OUTSOLE

GREY

36430813

NEW OUTSOLE

GREY

36GREY

430813NEW OUTSOLE

"Craft feel" label design

"Clean" label design

36GREY

430813NEW OUTSOLE

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WE ARESOCIAL

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SOCIAL MEDIAWe’re active on social media: Facebook, Instagram & WeChat. A great

way to keep in touch with our customers. We set up different weekly posts to keep our customers updated on our latest shoe trends but also to know

their opinions on different topics.

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PHOTOGRAPHYSTYLE

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SUPPORTLooking to set up an email campaign or upgrade your website? Our goal is to provide quick, qualitative support to our clients. We’ll provide you fluid,

enjoyable content featuring our SPROX designs. Contact us with your needs and we’ll present you the different options of the current collection

with exclusive motifs.

DOWNLOAD ASSETS http://dw.sprox.com

NEED HELP? [email protected]

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SPROX is part of CORTINAMeersbloem Melden 42

9700 Oudenaarde - Belgium+32 55 33 56 56 - [email protected]

BRANDBOOK - Sprox · Because if finding nice and affordable shoes for yourself is hard, try making...

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