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BrandBook

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Panning for stories for your home

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Panning for stories for your home

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who we are .................................................................................................................

what we do ..................................................................................................................

what define us ..........................................................................................................

how we think .............................................................................................................

westwing world .....................................................................................................

our identity ................................................................................................................

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Lynchpins:

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who we are?

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westwing is the largest home and decor store in Brazil, as well as the worlds fields

leader in digital universe.

In 15 countries, this unique brand differs from the others because it has a

specialized curatorial which is readyto provide top quality affordable

products every day.

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what we do?

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Becomes each customers

personal decorator

Communicates, tells stories

and informs

Inspires

Transforms homes

worldwidePanning

Antecipates trends

it is a live website that renews itself every day

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whatdeFIne us?

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a Mecca for those who are passionate about home and decor. a gallery for designlovers and, mainly, a source of inspiration for those who want to make the most out

of life in their home.

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historya necessity,

a dream

and an idea

Westwings history began with stefan smalla and delia Fischer in 2011, in Germany. at that time, she worked as an editor at eLLe and eLLe decoration and always searched the internet for the best quality affordable decoration items. With no success in her task, she realized that no one offered those items online and, as she had a lot of experience in the field, as well as stefans support, felt inspired to create a space where design and dcor lovers could find new inspiration, ideas, tips, sales and special benefits. after only four months, they set up Westwing, that was established supported by an experienced managing team and was strongly influenced by the magazine universe. the website beloved by 14 million people around the world is the outcome of this dream!

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WestWinGsessenceits a live website that changes every day because it always seeks for the greatest variety of unique items. our products tell stories, our ad campaigns express emotions. after all, real people want real homes and that is the reason why we exist. everything we do aims to delight customers who are as passionate as we are!

alexandra tobler, founder & style director

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nameWestwings first office was located in munich, in a neighborhood called Westend. that influenced the choice of the companys name, but delia Fischer had a more profound inspiration.

in order to completely understand that name, you must keep in mind that the sun sets in the west. imagine now the natural sunset light at this wing in a beautiful mansion ... or, maybe, the twilight colors pouring down over a country house decorated with extremely good taste.

inspired by those sweet landscapes the name Westwing emerged. West stands for the part of the horizon where the sun sets. Wing, the part of a building which projects or is extended from one of its sides.

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hoW about in braziL?i immediately fell in love with the project. i realized westwings idea was one of a kind, innovative and destined for success. after talking to people, i understood customers wanted a model like ours, which was already emerging in the usa. then our challenges started: gathering a unique team, finding the best suppliers, creating a wonderful website westwing Brazil was composed by only three people working towards the same dream, nowadays we are a big team and motivated to inspire Brazilians all over the country.

antony Martins, founder & Co-Ceo

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our audience is essentially female, 90% composed of women who pursue quality, style and exclusivity. their needs are daily answered by a great variety of products and contents.

our audience

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how wethInk?

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1. Mission

2. Vision

3. Values

4. strategy

5. westwing dna

6. westwing wishes

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missionTo inspire and make every home

a beautiful home

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VisionBe the worldwide leader in home & living eCommerce, by creting the most inspiring

customer experience and the most loved brand

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VaLuesInspirtion every day

We inspire our customers in everything we do, to make every home a beautiful home.

We work for our customers. We strive to make them truly fall in love with our brand, a little more with every

action and interaction.

We genuinely care about our customers, our colleagues, and our partners. We do not let people down. We are open, honest, direct,

and reliable.

Customer delight

Genuine care

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Inspirtion every day We get things done, in a fast and lean way, no matter the obstacles in our way.

We are a diverse and passionate team. We work together with integrity, creativity, fun

and energy to achieve incredible things and build a company of true longevity.

We strive for excellence and aspire to create the worldwide leader in home & living ecommerce.

Genuine care

Drive to results

Unique team

Ambition to be the best

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strategyCriteriously curate products, with daily news, provide a full decoration experience and turn every home into a delightful place.

strateGy

Brandsource of inspiration, specialized curatorial program, reference of excellence and content.

Markethome and dcor is a passion of many women who shop with more inspiration, pursue one of a kind products and love new tips. its not only about selling furniture, but also make the best of living at home. after all, choosing a product is not about the price, because intuition is worth more than anything!

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hoW does it Work?Westwing is a business model based on flash sales, zero inventory, differentiated products and unique benefits and novelties every day.

our business model is based on inspiration, curation and discount. west, as it is affectionately called by many of us, inspires people every day because it provides a selection of the best home and living products and content. furthermore, we have great discounts thanks to our online sales model and zero inventory model. unlike traditional retailers, we have very low cost of storage. Consequently, we manage to translate this low storage cost into great prices. Providing the best opportunities to our customers is a commitment we make, inspiring them is a passion we share. andres Mutschler, founder & Co-Ceo

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News and opportunities that delight the decor lovers

Panning for stories and be an endless source of inspiration

Being a Mecca for all styles

WestWinGdna

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WestWinGWishes

...telling your story and help you make yours along with ours

...helping you find your style. and show you beautiful ways to express yourself

...being your reference, your greatest inspiration, an essential piece in your dreams

and in your home

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westwIngworld

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1. Features2. Media3. Market

4. general Information

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FeaturesWay more than a home and decor

ecommerce, o Westwing is a channel of communication that became a

reference in this field.

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media

Websitenew ad campaigns every day

app Westwing Free app available

for android and iphone

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newslettersyou receive as many times as you

want every week

magazinedecoration tips, art events, design

projects and much more!

online social media Facebook, Google plus, instagram, pinterest, youtube and twitter

media

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GeneraLinFormation We partner with the best and most competent logistics companies

after the customer makes the purchase, our operation department comes into play: we have approximately 170 people working at our distribution center. there, they receive, check, pack and ship the products. every process was designed in order to ensure all of our clients are satisfied, that is the reason we work hard and carefully execute every step of the process. that is what makes us a unique company: we have a team that really loves being part of each homes story.

eduardo oliveira, founder & Coo

Call center with thoughtful and qualified professionals to serve each customer

Cutting edge technology innovation

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ourIdentIty

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Colorstypography

Institutional elements

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VisuaL identity

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VisuaL identity

and thIs Is just...

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the BegInnIngand thIs Is just...

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