Brand Your Business with YouTube
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Transcript of Brand Your Business with YouTube
Brand Your Business with YouTube
Presented by Rachel Strella
Strella Social Media
www.strellasocialmedia.com
The #Strella Team
Rachel Strella & Amanda Harrison
Thank you!
Ric Albano
33 Dimensions
Introductions!
Share your name, your business, and one thing you
hope to learn today!
Today, we’ll discuss:
- Why YouTube? - Getting Started
- What to Film - Best Practices
- Loading to Your Channel - Sharing
& - Film a video for your business (and time for group questions)
Why YouTube?
Why YouTube?
800 million unique users Last year, YouTube had more than 1 trillion views - around 140 views for every person on Earth There is a huge business opportunity in YouTube
Why YouTube?
Boost SEO Establish credibility People to get to know you Inexpensive Easy-to-do Helps you stand out
Getting Started
Getting Started
Purchase a flip cam, use a Smartphone or computer/ipad Set-up a YouTube channel Establish an action plan Use content you already have Integrate efforts into current marketing plan
What to Film?
What to Film?
‘Tip of the week’ ‘How-to’ videos Clips of yourself speaking in front of an audience Customer Testimonials Points of differentiation
Best Practices
Best Practices
Keep it short and light Offer value Be entertaining or informative
Best Practices
Keep on eye on light, sound, and shakiness Be YOU! Don’t try to being perfect
Best Practices - Example
Loading to Your Channel
Loading to Your Channel
On computer – save clip to desktop On phone – select the YouTube loading button Import to YouTube channel using the “Upload” button Add a keyword-specific title
Loading to Your Channel- Title Example
Loading to Your Channel
People are looking to be entertained or informed – not looking to buy Important to include your website and contact information in the description
Loading to Your Channel- Description Example
Loading to Your Channel
Add a category so people can see what the video is about Add keyword-specific tags to aid in (SEO) Note: Include geographic location if your target audience is local (Ex: manager Harrisburg PA)
Loading to Your Channel- Category & Example
Loading to Your Channel
After loading, you can edit using the “enhancements” button Can trim the ends or create add-ins Editing will take up to an hour for YouTube to finalize Save all changes
Loading to Your Channel Editing Example
Sharing
Sharing
500 years of YouTube video are watched every day on Facebook Sharing on Facebook fan page, Twitter, LinkedIn, blog, embed link in stories or articles, etc. Can share twice on social media channels-once in AM and once in PM
Need Help Getting Started?
Take advantage of our special offer!
TODAY ONLY!
Film a Video for Your Business
Film YOUR Video
CHOOSE ONE: 30 second-commercial What makes your business rock A quick tip or piece of advice related to your business Something fun that others might not know about you
Order of Filming
1. Julie 2. Keith 3. Michelle 4. Melissa 5. Rick 6. Lori
Let’s Rock!
Website and Blog: StrellaSocialMedia.com
Facebook: Facebook.com/StrellaSocialMedia
Twitter: Twitter.com/RachelStrella
LinkedIn: LinkedIn.com/in/RachelStrella
Connections and Resources