[Brand X] 1.5L Deep Dive[Brand X] 1.5L Deep DiveBrand Review and Segment Opportunity

Top 1.5 L SKU is Top 1.5 L SKU is ChardonnayChardonnay

Source: Nielsen FDL+52 Wks Ending 12/08/12

TOP 1.5 L SKUS$ Vol $ Vol % Chg vs YA Eq Vol Eq Vol % Chg vs YA %ACV %ACV Chg vs YA $ Sales Per Pt ACV WL

TTL 1.5 LITERS $ 1,862,537,680 (0.64) 32,374,533 (2.29) 60 1 $ 22,040,029

1CHARDONNAY $ 419,393,476 (2.56) 7,466,273 (3.15) 57 1 $ 5,317,310

2PINOT GRIGIO $ 275,320,185 5.87 4,262,974 5.14 49 1 $ 3,989,333

3CABERNET SAUVIGNON $ 208,417,731 0.44 3,652,717 (0.35) 56 1 $ 2,690,483

4MERLOT $ 183,087,858 (6.49) 3,308,194 (7.22) 51 0 $ 2,548,870

5WHITE ZINFANDEL $ 131,161,326 (9.32) 2,633,087 (11.61) 60 1 $ 1,552,076

6MOSCATO $ 110,981,114 4.78 1,881,100 3.23 54 0 $ 1,459,196

7PINOT NOIR $ 65,641,882 8.06 1,029,860 8.29 42 4 $ 1,140,918

8SAUVIGNON BLANC $ 61,547,937 1.91 1,081,793 (0.92) 41 1 $ 1,092,476

9SHIRAZ/SYRAH $ 40,444,199 (12.60) 641,883 (11.80) 47 0 $ 610,966

10CABERNET SAUVIGNON MERLOT $ 33,833,341 (4.13) 574,418 (6.07) 40 0 $ 600,542

1.5 L case volume growth for:1.5 L case volume growth for:Pinot Grigio, Pinot Noir, Sauv Blanc, Pinot Grigio, Pinot Noir, Sauv Blanc,

Riesling, Sweet Red, & Red Blend (all in Riesling, Sweet Red, & Red Blend (all in green)green)

Source: Nielsen FDL+

[Brand X] ranked #84 in [Brand X] ranked #84 in 1.5 L category1.5 L category

• Segment is slightly shrinking• Top brands: Woodbridge, Barefoot, Yellow Tail,

Sutter HomeTop 1.5L Brands

Rank (by $ Vol) Brand $ Vol $ Vol % Chg vs YA

Eq Vol Eq Vol % Chg vs YA

TTL 1.5 LITERS $ 1,955,105,858 (0.90) 16,924,962 (2.57)

1 WOODBRIDGE $ 223,665,468 8.13 1,726,753 9.60

2 BAREFOOT $ 195,956,586 10.06 1,585,762 7.50

3 YELLOW TAIL $ 157,502,234 (0.78) 1,170,402 0.63

4 SUTTER HOME $ 131,658,771 (5.39) 1,143,145 (7.49)

5 GALLO FAMILY VINEYARDS $ 85,339,438 (2.38) 928,684 (4.38)

6 CAVIT $ 79,022,838 (5.90) 507,102 (9.84)

7 BERINGER $ 72,844,007 2.06 571,502 3.60

8 VENDANGE $ 56,429,334 0.20 658,919 4.05

9 LIVINGSTON CELLARS $ 54,778,329 (2.61) 713,880 (6.91)

10 LIBERTY CREEK $ 49,577,658 38.62 661,241 30.47

84 [BRAND X] $ 1,631,152 - 21,861 - Source: Nielsen FDL+52 Wks Ending 12/08/12

-For all 1.5 L SKUs, the highest-ranking [Brand X] -For all 1.5 L SKUs, the highest-ranking [Brand X] SKU is at #352SKU is at #352-Competitive sales velocity with the top 10 SKUs-Competitive sales velocity with the top 10 SKUs• Top SKU: Woodbridge Robert Mondavi Chard• Top SKUs are mostly whites

Top 1.5L SKUs

BRAND DESCRIPTION INDUSTRY WINE TYPE $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per Pt

1 Woodbridge Rbrt Mndv Chardonnay $ 78,611,602 5.5 1,176,378 6.9 78.9 0.3 $ 996,683

2 Cavit Pinot Grigio $ 63,559,529 (4.2) 836,749 (8.3) 62.0 (1.7) $ 1,025,620

3 Barefoot Pinot Grigio $ 46,967,109 14.8 725,963 12.2 69.0 3.3 $ 680,544

4 Barefoot Moscato $ 39,314,356 9.6 602,003 7.2 68.5 9.0 $ 573,989

5 Sutter Home White Zinfandel $ 38,378,745 (6.6) 727,826 (10.2) 84.5 0.2 $ 454,149

6 Woodbridge Rbrt Mndv Cabernet Sauvignon $ 38,069,800 8.5 568,609 9.8 77.5 0.7 $ 491,446

7 Beringer California Clctn White Zinfandel $ 35,677,487 (9.9) 581,305 (8.7) 71.8 (1.0) $ 496,686

8 Yellow Tail Chardonnay $ 34,674,302 (9.9) 521,598 (8.7) 64.8 (0.4) $ 535,191

9 Barefoot Chardonnay $ 33,890,062 4.1 530,075 2.1 67.6 0.5 $ 501,291

10 Sutter Home Moscato $ 27,965,795 (17.1) 487,368 (16.0) 76.1 2.2 $ 367,699

352 [Brand X] Pinot Grigio $ 716,562 0.0 12,082 0.0 1.4 1.4 $ 508,741

Source: Nielsen FDL+52 Wks Ending 12/08/12

-[Brand X] is ranked #60 for 1.5 L Cab Sauv-[Brand X] is ranked #60 for 1.5 L Cab Sauv

-Competitive sales velocity; higher than 3 of top 10 -Competitive sales velocity; higher than 3 of top 10

brandsbrands

$ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per

Pt

TOTAL 1.5 L CAB SAUV $ 208,284,803 0.6 3,648,959 (0.1)      

1 Woodbridge Rbrt Mndv $ 38,069,800 8.5 568,609 9.8 77.5 0.7 $ 491,446

2 Yellow Tail $ 20,311,934 0.2 304,155 1.2 59.2 0.6 $ 343,369

3 Barefoot $ 16,049,012 (5.1) 250,208 (7.3) 64.8 0.5 $ 247,713

4 C K Mondavi $ 11,649,184 4.6 192,210 5.0 47.9 4.4 $ 242,969

5 Liberty Creek $ 10,805,295 31.7 277,909 24.0 43.8 5.1 $ 246,496

6 Sutter Home $ 7,730,334 (4.3) 135,952 (4.2) 54.9 (0.8) $ 140,732

7 H R M Rex-goliath $ 7,556,050 36.1 127,109 39.6 32.9 6.4 $ 229,830

8 Vendange $ 7,393,384 (0.2) 174,768 4.6 53.5 (0.7) $ 138,140

9 Gallo Family Vineyards $ 6,341,733 (1.4) 137,966 (0.2) 49.3 (0.7) $ 128,647

10 Corbett Canyon $ 4,654,903 (12.3) 112,551 (18.0) 39.4 (2.0) $ 118,035

60 [Brand X] $ 196,956 0.0 3,237 0.0 1.4 1.4 $ 141,807

Source: Nielsen FDL+52 Wks Ending 12/08/12

-[Brand X] is ranked #61 for 1.5 L -[Brand X] is ranked #61 for 1.5 L ChardonnayChardonnay

-Category is declining slightly-Category is declining slightly

Brand Description $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per Pt

TOTAL 1.5L CHARDONNAY $ 419,236,126 (2.5) 7,461,014 (3.0)      

BRAND DESCRIPTION $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per Pt

1 Woodbridge Rbrt Mndv $ 78,611,602 5.5 1,176,378 6.9 78.9 0.3 $ 996,683

2 Yellow Tail $ 34,674,302 (9.9) 521,598 (8.7) 64.8 (0.4) $ 535,191

3 Barefoot $ 33,890,062 4.1 530,075 2.1 67.6 0.5 $ 501,291

4 Vendange $ 25,557,416 1.4 598,742 5.5 64.8 (1.8) $ 394,473

5 Sutter Home $ 16,562,655 0.3 288,942 0.8 64.8 (0.4) $ 255,641

6 C K Mondavi $ 15,408,130 (10.0) 254,812 (9.9) 48.6 2.9 $ 316,967

7 Concannon $ 15,294,761 (3.9) 324,736 (5.0) 56.3 (1.6) $ 271,482

8 Lindemans $ 13,664,886 (4.4) 229,697 (0.2) 36.6 (0.5) $ 373,157

9 Gallo Family Vineyards $ 13,470,223 (0.5) 294,166 0.6 64.8 (0.4) $ 207,910

10 Liberty Creek $ 13,463,105 31.7 346,571 24.1 45.2 5.1 $ 297,820

61 [Brand X] $ 270,841 0.0 4,506 0.0 1.4 1.4 $ 195,004

Source: Nielsen FDL+52 Wks Ending 12/08/12

-[Brand X] is ranked #54 for 1.5 L Merlot-[Brand X] is ranked #54 for 1.5 L Merlot-Competitive sales velocity; higher than 5 of top 10 -Competitive sales velocity; higher than 5 of top 10 brandsbrands-Category is declining-Category is declining

Source: Nielsen FDL+52 Wks Ending 12/08/12

Brand Description $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per

Pt

TOTAL 1.5 L MERLOT $ 182,890,413 (6.5) 3,301,736 (7.3)      

BRAND DESCRIPTION $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per

Pt

1 Yellow Tail $ 22,469,226 (6.1) 337,199 (4.4) 62.0 (0.9) $ 362,572

2 Woodbridge Rbrt Mndv $ 22,273,762 2.6 332,848 4.1 71.8 0.9 $ 310,086

3 Barefoot $ 15,828,036 (6.3) 246,661 (8.4) 64.8 (0.9) $ 244,302

4 Liberty Creek $ 9,714,668 28.0 249,590 20.1 42.5 4.5 $ 228,765

5 Sutter Home $ 8,404,492 (4.4) 147,163 (4.3) 56.3 (0.8) $ 149,180

6 Vendange $ 8,270,639 (8.4) 192,531 (4.9) 56.3 (1.5) $ 146,804

7 Gallo Family Vineyards $ 6,776,856 (0.3) 146,008 1.0 53.5 0.0 $ 126,620

8Concha Y Toro Frontera $ 6,768,626 (12.4) 123,822 (14.6) 35.2 (1.0) $ 192,229

9 Livingston Cellars $ 6,618,509 (1.5) 167,851 (5.2) 57.7 (3.0) $ 114,613

10 Foxhorn $ 5,543,159 (12.5) 130,242 (17.1) 39.4 (1.1) $ 140,559

54 [Brand X] $ 208,655 0.0 3,646 0.0 1.4 1.4 $ 150,230

-[Brand X] is ranked #16 for 1.5 L Moscato-[Brand X] is ranked #16 for 1.5 L Moscato-1.5 L Moscato category is growing-1.5 L Moscato category is growing-Competitive sales velocity; higher than 5 of top 10 -Competitive sales velocity; higher than 5 of top 10 brandsbrands

Source: Nielsen FDL+52 Wks Ending 12/08/12

Brand Description $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per Pt

TOTAL 1.5 L MOSCATO $ 110,981,114 4.8 1,881,100 3.2      

BRAND DESCRIPTION $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per Pt

1 Barefoot $ 39,314,356 9.6 602,003 7.2 68.5 9.0 $ 573,989

2 Sutter Home $ 27,965,795 (17.1) 487,368 (16.0) 76.1 2.2 $ 367,699

3 Gallo Family Vineyards $ 14,726,402 (4.0) 312,593 (4.2) 57.7 15.8 $ 255,018

4 Yellow Tail $ 8,080,392 197.4 120,022 200.4 42.5 39.4 $ 190,280

5 Riunite $ 4,361,379 0.8 77,905 (0.3) 38.0 3.8 $ 114,688

6 Beringer California Clctn $ 3,959,188 (3.3) 62,551 (1.0) 31.0 7.8 $ 127,774

7 Woodbridge Rbrt Mndv $ 3,127,649 6.0 46,792 10.1 36.6 7.6 $ 85,409

8 Almaden $ 1,730,056 7.9 38,339 (1.5) 14.1 (1.8) $ 122,834

9 Bella Sera $ 1,290,752 60.3 18,430 57.1 19.7 19.7 $ 65,460

10 C K Mondavi $ 1,021,870 3.9 16,670 5.7 12.3 8.4 $ 82,885

11 H R M Rex-goliath $ 828,795 130.0 13,918 132.0 11.1 8.5 $ 74,592

12 Ste Genevieve $ 754,123 (9.9) 16,306 (12.1) 5.6 1.3 $ 133,857

13 Alice White $ 696,210 (27.5) 11,539 (23.5) 7.0 (1.5) $ 98,861

14 Concha Y Toro Frontera $ 526,511 249.5 10,848 288.8 7.0 7.0 $ 74,764

15 Chateau La Salle $ 291,799 (12.4) 6,192 (15.8) 1.4 (0.0) $ 207,170

16 [Brand X] $ 238,138 0.0 3,894 0.0 1.4 1.4 $ 171,458

-[Brand X] is ranked #44 for 1.5 L Pinot Grigio-[Brand X] is ranked #44 for 1.5 L Pinot Grigio-1.5 L Pinot Grigio category is growing-1.5 L Pinot Grigio category is growing-Competitive sales velocity; higher than most top -Competitive sales velocity; higher than most top brandsbrands

Source: Nielsen FDL+52 Wks Ending 12/08/12

Brand Description $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per

Pt

TOTAL 1.5L PINOT GRIGIO $ 275,313,085 5.9 4,262,237 5.1      

BRAND DESCRIPTION $ Vol % chg Eq Vol % chg %ACV WL Chg $ Sales Per

Pt

1 Cavit $ 63,559,529 (4.2) 836,749 (8.3) 62.0 (1.7) $1,025,620

2 Barefoot $ 46,967,109 14.8 725,963 12.2 69.0 3.3 $ 680,544

3 Bella Sera $ 24,703,060 (1.0) 353,622 (2.9) 67.6 (1.8) $ 365,400

4 Woodbridge Rbrt Mndv $ 17,283,169 14.9 259,854 16.4 52.1 (0.0) $ 331,650

5 Mezzacorona $ 13,131,093 5.6 186,156 4.4 23.9 2.2 $ 548,415

6 Yellow Tail $ 13,041,179 3.5 195,235 4.8 42.3 (0.6) $ 308,641

7 Beringer California Clctn $ 7,637,191 7.8 120,376 9.2 40.8 0.9 $ 186,979

8 Liberty Creek $ 5,525,612 73.1 136,694 60.9 24.7 14.0 $ 224,095

9 Bolla $ 5,349,865 (2.5) 75,516 (6.3) 22.5 0.8 $ 237,400

10 Sutter Home $ 5,076,919 9.2 86,052 8.7 29.2 (0.8) $ 174,066

44 [Brand X] $ 716,562 0.0 12,082 0.0 1.4 1.4 $ 508,741

Opportunities for Opportunities for GrowthGrowth

• Expand 1.5 L line to include more varietals from the 750 mL line

• Among 1.5 L wines in [Brand X]’s price segment, Malbec and Sweet Red categories are growing the fastest

• Sparkling All Other is growing at an increasing rate (positive trend)

Source: Nielsen FDL+. Base Size: 1.5 L, Price Segment: $3-6.99.