BRAND VALUES HISTORY MARKETuae.superbrandsmena.com/pdf/pdffile1466926468.pdfMCI’s pioneering and...
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86 markets such as the Middle East and Asia. The event featured exclusive product presentations highlighting a slate of upcoming films that will be released by Hollywood and Bollywood studios all destined for release in the UAE. l MENA Pharmaceutical Cold Chain Forum MCI has been organising the MENA Pharmaceutical Cold Chain Forum for the past two years in Dubai, UAE; now in its third year. The forum has had key involvement from all stakeholders like pharmaceutical, healthcare, transport, logistics and solution providers, and has grown by more than 40% making it the largest pharmaceutical cold chain event in the region. Over the past two years, the forum has hosted international and regional experts to highlight the importance of co-operation, standards, regulations and technologies and thereon build intimacy between all stakeholders to manage the cold chain effectively. l Middle East Healthcare Informatics Summit The Middle East Healthcare Informatics Summit has brought together participants from government, policy makers, hospitals, healthcare technologists and solution providers with the objective of aligning the healthcare system at all levels of service to improve efficiency. The international and regional panel of experts have highlighted informatics as a key driver within the system. With an overall satisfaction rate of 94%, the summit’s growth and increasing depth and breadth was a true reflection of the healthcare informatics field itself. l UAE Cancer Congress The three-day event attracted hundreds of healthcare professionals from across the Middle East and Asia. Over the last six years the congress has grown from strength to strength with a strong multidisciplinary academic programme that caters for all specialties involved in the management of patients with cancer. RECENT DEVELOPMENTS Dubai Association Centre (DAC) DAC was launched, in partnership with MCI, to help international non-profit associations set up in the Emirates with a number of benefits. Associations will benefit from the economies of scale, experience in the association marketplace, flexibility and adaptability, increased buying power and centralised facilities at the centre. DAC is a gateway to the world’s fastest growing economies – offering an ideal setting for global associations to expand within industries across the Middle East and beyond. Over the past two decades, Dubai has become the Middle East, North Africa and South Asia headquarters for many multinational organisations – and consequently a growing number of international associations have come together in the Emirate to meet, exchange knowledge and network. DAC provides the framework for international associations to open a regional representative office in Dubai in order to conduct business in the UAE and beyond. PROMOTION MCI are passionately committed to growing their business responsibly. They embrace sustainability, recognising the many ways it generates value for both their organisation and their clients. Their sustainability approach is based on the concept of a balanced triple bottom line: People, Planet and Profit. Their mission is to use sustainability as a catalyst to drive economic, social and environmental performance for MCI and their clients. Looking internally, MCI’s commitment to sustainability has made the organisation more purpose driven, allowing them to attract and retain MARKET MCI is the world’s leading provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitisation, globalisation, brand enhancement and content strategies, MCI helps multinational companies and international associations to enhance organisational performance, grow globally, energise communities and drive business results. An independent, privately held company with headquarters in Geneva, Switzerland, MCI’s 2,000+ experts in more than 60 cities and 32 countries help clients across Europe, the Americas, Asia-Pacific and India, the Middle East and Africa to unlock their potential and deliver real change. The Middle East region is one of the fastest growing regions of MCI, with over 150 full time employees. The IMEA region delivers mandates across twenty countries in the region including the Arabian Gulf. Over the past ten years, MCI has delivered a number of world-class events and congresses in Qatar’s capital, Doha, working with luxury brands, the oil and gas Industry, and prominent members of Qatar’s business and trading families. With the world’s biggest sporting event – the FIFA World Cup – set to take place in Qatar in 2022, now is the time for MCI to seize these global opportunities and what better way than to open an office in the latter half of 2016. ACHIEVEMENTS MCI Middle East has won several awards in the past and continues to win. Some of the awards won in the past are: l Superbrand Award 2014 l Superbrand Award 2015 l Superbrand Award 2016 l Women in MICE 2015 - Sumaira Isaacs l Innovation in Sustainability Award 2014 l Best Meeting or Conference - First IOF Middle East and Africa Osteoporosis Meeting l Middle East Events Awards 2012 Dubai l Best Destination Management Company in the United Arab Emirates l The MICE Report Awards 2012 Dubai - Sumaira Isaacs l Asian Women Leadership Award Asian Leadership Awards 2012 Dubai HISTORY MCI are a leader in building community around brands in the Middle East and, present in the region since 2006, have built up a strong network of clients and history of successful events. MCI in the Middle East started its operations in Dubai, United Arab Emirates, the Business Centre of the Middle East, against the backdrop of the immense growth in the region for destination management (DMC), association management (AMC) and professional congress organisation (PCO). In 2007, their presence in the Middle East was fortified with the opening of an office in Abu Dhabi. In 2012, their expertise and team numbers grew with the extension of the Abu Dhabi office. PRODUCT Association Management and Consulting MCI’s association specialists are passionate about improving your association’s performance. From increasing membership, delegate numbers and sponsorship revenues to driving digital innovation or simply finding answers to an operational challenge, their experts can help you meet key long- and short-term objectives. Tailor-made solutions include: Audits | Strategic workshops | Feasibility studies and market research | Needs assessment | Tax, legal and VAT consulting | Consensus building | Market and Business development | Education and professional development | Public affairs | Integrated member services | Financial management | Marketing, communications and social media | Web development | Professional Congress Organization. Meeting and Events Management MCI have been engaging and activating audiences through inspiring meetings and events for almost 30 years and are trusted by clients all over the world to create face-to-face, hybrid and digital experiences that support key business objectives, from building brands to reaching new markets and rewarding top performers. MCI work with clients across the entire event l MCI is the world’s leading provider of strategic engagement and activation solutions. l MCI are passionately committed to growing their business responsibly. l MCI tailor their Five-Step Strategy to Success to your unique challenges and opportunities. l The Dubai Association Centre was launched, in partnership with MCI, to help international non-profit associations set up in the Emirates. THINGS YOU DIDN’T KNOW ABOUT MCI management process to meet the objectives, increase ROI and demonstrate the true business value of inspiring interactions. Tailor-made solutions include: Objective Setting| Event Creation | Event Logistics and Meeting Planning | Delegate Management and Technology | Marketing, Communication and Social Media | Administrative Services | Performance Management & Measurement Professional Congress Organisation (PCO) MCI’s extensive congress management experience, state-of-the-art technologies and global network help you to engage your target audience through world-class congresses. By outsourcing congress management to MCI, you can remain fully focused on the development of congress content and direct resources towards core organisational initiatives. Strategic Consulting MCI help a number of organisations to achieve specific business objectives by rethinking their approach to audience engagement and activation, and offer strategic consulting services around six main areas: Asset Development MCI can help your association to develop the new products, congresses and strategies needed to enter new markets and enable global growth. From developing tailored educational programmes for US-based associations in China to rebranding healthcare congresses for the Middle East and developing new chapters in South America, their experts are currently growing significant assets for associations around the world. Brand Enhancement MCI’s branding experts design the creative strategies and programmes needed to build your organisation’s presence and differentiation. From innovative product launch strategies to year-long anniversary campaigns, they’re working with global brands to boost their business locally or internationally, reinforce key messages, activate target audiences and cut through the noise. Content and Communication MCI’s content, communication and marketing experts will help you ensure that your key messages consistently achieve maximum possible impact and they’ll design tailor-made communication strategies to make sure that you effectively convey your message and reach your audience in an inspiring way. Engagement Strategies MCI’s experts can help your organisations to inspire collaborative innovation, build consensus and reinforce relationships with stakeholders. They’re currently working with a number of organisations to build support for their issues in a positive way and reinforce relationships with stakeholders and the media, including at European and international policy level. Experience Management MCI’s creative experts can design your long- term strategy for face-to-face, hybrid and digital experiences. From the full management of a company’s live engagement strategy and event portfolio to strategic consulting for a specific challenge, MCI make sure that each event counts – meeting your business objectives and improving your return on investment. Performance Management By accurately measuring the effectiveness of your marketing programmes, MCI’s performance management experts will help you optimise future activities. MCI have the cross-industry expertise and measurement and reporting systems to assess the effectiveness and sustainability of your programs and significantly improve your performance. Key Events l International Showbiz Expo International Showbiz Expo (ISBE) 2015 is a unique platform to bring together cinema and entertainment industry professionals from exhibition and distribution, to the equipment and concession areas. Over 2,000 trade visitors had an unparalleled opportunity to interact, network and celebrate the movie going experience and cinema industry. Exhibitors included film studios, distributors, media outlets, cinema-infrastructure and technology providers, talent and marketing agencies, theatre companies, festivals and more. This year, ISBE 2015 and The Dubai Film Market came together to create the world’s first 360 degree entertainment industry event. ISBE focused on developing the industry in a global context by looking outside of the US, towards rapidly growing both talents and clients with a strong commitment to responsible business. MCI’s pioneering and award winning Sustainability Consultancy helps their clients drive efficiency, accelerate innovation and enhance brand reputation. With over 600 high-profile environmental, social and governance events managed to date MCI have become the world’s leading organiser of sustainable events and events about sustainability. BRAND VALUES MCI tailor their Five-Step Strategy to Success to your unique challenges and opportunities, helping you to deliver cost-efficient world-class congresses, increase revenues and reach new audiences. MCI’s Five-Step Strategy to Success: l Step 1: Streamlining and automation MCI’s congress management technology B-Com saves you time by efficiently handling registration, accommodation and abstract processes through one single state-of-the-art online portal. By building a customised attendee management solution, collecting and managing abstract submissions, optimising reporting and data analysis and managing budgets and tracking revenue, B-Com ensures a unique attendee experience. l Step 2: Increased revenues MCI’s global team of exhibition, sponsorship and delegate acquisition experts help you to grow meeting attendance, increase industry support and increase investment from sponsors. l Step 3: Expertise and professionalism Leveraging MCI’s expertise in the meetings and events industry, robust working relationships with suppliers and knowledge of congress management methodologies, they help you to deliver seamless, world-class congress experiences. l Step 4: A broader role in education Through MCI’s congress content capture, dissemination and knowledge management solutions, you can reach out and educate audiences far beyond those who attend your congress. l Step 5: Cost efficiency MCI’s robust infrastructure of suppliers, strong buying power, benchmarking metrics and financial management provide cost-effective solutions for all of your congress needs. www.mci-group.com
Transcript of BRAND VALUES HISTORY MARKETuae.superbrandsmena.com/pdf/pdffile1466926468.pdfMCI’s pioneering and...
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markets such as the Middle East and Asia.The event featured exclusive product
presentations highlighting a slate of upcoming films that will be released by Hollywood and Bollywood studios all destined for release in the UAE. l MENA Pharmaceutical Cold Chain ForumMCI has been organising the MENA Pharmaceutical Cold Chain Forum for the past two years in Dubai, UAE; now in its third year. The forum has had key involvement from all stakeholders like pharmaceutical, healthcare, transport, logistics and solution providers, and has grown by more than 40% making it the largest pharmaceutical cold chain event in the region.
Over the past two years, the forum has hosted international and regional experts to highlight the importance of co-operation, standards, regulations and technologies and thereon build intimacy between all stakeholders to manage the cold chain effectively.l Middle East Healthcare Informatics SummitThe Middle East Healthcare Informatics Summit has brought together participants from government, policy makers, hospitals, healthcare technologists and solution providers with the objective of aligning the healthcare system at all levels of service to improve efficiency. The international and regional panel of experts have highlighted informatics as a key driver within the system. With an overall satisfaction rate of 94%, the summit’s growth and increasing depth and breadth was a true reflection of the healthcare informatics field itself. l UAE Cancer CongressThe three-day event attracted hundreds of healthcare professionals from across the Middle East and Asia.Over the last six years the congress has grown from strength to strength with a strong multidisciplinary academic programme that caters for all specialties involved in the management of patients with cancer.
RECENT DEVELOPMENTSDubai Association Centre (DAC)DAC was launched, in partnership with MCI, to help international non-profit associations set up in the Emirates with a number of benefits. Associations will benefit from the economies of scale, experience in the association marketplace, flexibility and adaptability, increased buying power and centralised facilities at the centre.DAC is a gateway to the world’s fastest growing economies – offering an ideal setting for global associations to expand within industries across the Middle East and beyond. Over the past two decades, Dubai has become the Middle East, North Africa and South Asia headquarters for many multinational organisations – and consequently a growing number of international associations have come together in the Emirate to meet, exchange knowledge and network. DAC provides the framework for international associations to open a regional representative office in Dubai in order to conduct business in the UAE and beyond.
PROMOTIONMCI are passionately committed to growing their business responsibly. They embrace sustainability, recognising the many ways it generates value for both their organisation and their clients. Their sustainability approach is based on the concept of a balanced triple bottom line: People, Planet and Profit. Their mission is to use sustainability as a catalyst to drive economic, social and environmental performance for MCI and their clients.
Looking internally, MCI’s commitment to sustainability has made the organisation more purpose driven, allowing them to attract and retain
MARKETMCI is the world’s leading provider of strategic engagement and activation solutions and has been a key driver of innovation in the meetings, events, association and congress industries since 1987. Through creative live experiences and digitisation, globalisation, brand enhancement and content strategies, MCI helps multinational companies and international associations to enhance organisational performance, grow globally, energise communities and drive business results. An independent, privately held company with headquarters in Geneva, Switzerland, MCI’s 2,000+ experts in more than 60 cities and 32 countries help clients across Europe, the Americas, Asia-Pacific and India, the Middle East and Africa to unlock their potential and deliver real change.
The Middle East region is one of the fastest growing regions of MCI, with over 150 full time employees. The IMEA region delivers mandates across twenty countries in the region including the Arabian Gulf.Over the past ten years, MCI has delivered a number of world-class events and congresses in Qatar’s capital, Doha, working with luxury brands, the oil and gas Industry, and prominent members of Qatar’s business and trading families. With the world’s biggest sporting event – the FIFA World Cup – set to take place in Qatar in 2022, now is the time for MCI to seize these global opportunities and what better way than to open an office in the latter half of 2016.
ACHIEVEMENTSMCI Middle East has won several awards in the past and continues to win. Some of the awards won in the past are:l Superbrand Award 2014l Superbrand Award 2015l Superbrand Award 2016l Women in MICE 2015 - Sumaira Isaacsl Innovation in Sustainability Award 2014
l Best Meeting or Conference - First IOF Middle East and Africa Osteoporosis Meetingl Middle East Events Awards 2012 Dubail Best Destination Management Company in the United Arab Emiratesl The MICE Report Awards 2012 Dubai - Sumaira Isaacsl Asian Women Leadership Award Asian Leadership Awards 2012 Dubai
HISTORYMCI are a leader in building community around brands in the Middle East and, present in the region since 2006, have built up a strong network of clients and history of successful events. MCI in the Middle East started its operations in Dubai, United Arab Emirates, the Business Centre of the Middle East, against the backdrop of the immense growth in the region for destination management (DMC), association management (AMC) and professional congress organisation (PCO). In 2007, their presence in the Middle East was fortified with the opening of an office in Abu Dhabi. In 2012, their expertise and team numbers grew with the extension of the Abu Dhabi office.
PRODUCTAssociation Management and ConsultingMCI’s association specialists are passionate about improving your association’s performance. From increasing membership, delegate numbers and sponsorship revenues to driving digital innovation or simply finding answers to an operational challenge, their experts can help you meet key long- and short-term objectives.
Tailor-made solutions include: Audits | Strategic workshops | Feasibility studies and market research | Needs assessment | Tax, legal and VAT consulting | Consensus building | Market and Business development | Education and professional development | Public affairs | Integrated member services | Financial management | Marketing, communications and social media | Web development | Professional Congress Organization.Meeting and Events ManagementMCI have been engaging and activating audiences through inspiring meetings and events for almost 30 years and are trusted by clients all over the world to create face-to-face, hybrid and digital experiences that support key business objectives, from building brands to reaching new markets and rewarding top performers.
MCI work with clients across the entire event
l MCI is the world’s leading provider of strategic engagement and activation solutions.l MCI are passionately committed to growing their business responsibly. l MCI tailor their Five-Step Strategy to Success to your unique challenges and opportunities.l The Dubai Association Centre was launched, in partnership with MCI, to help international non-profit associations set up in the Emirates.
THINGS YOU DIDN’T KNOW ABOUTMCI
management process to meet the objectives, increase ROI and demonstrate the true business value of inspiring interactions.
Tailor-made solutions include: Objective Setting| Event Creation | Event Logistics and Meeting Planning | Delegate Management and Technology | Marketing, Communication and Social Media | Administrative Services | Performance Management & MeasurementProfessional Congress Organisation (PCO)MCI’s extensive congress management experience, state-of-the-art technologies and global network help you to engage your target audience through world-class congresses. By outsourcing congress management to MCI, you can remain fully focused on the development of congress content and direct resources towards core organisational initiatives.Strategic ConsultingMCI help a number of organisations to achieve specific business objectives by rethinking their approach to audience engagement and activation, and offer strategic consulting services around six main areas:Asset DevelopmentMCI can help your association to develop the new products, congresses and strategies needed to enter new markets and enable global growth. From developing tailored educational programmes for US-based associations in China to rebranding healthcare congresses for the Middle East and developing new chapters in South America, their experts are currently growing significant assets for associations around the world.Brand EnhancementMCI’s branding experts design the creative strategies and programmes needed to build your organisation’s presence and differentiation. From innovative product launch strategies to year-long anniversary campaigns, they’re working with global brands to boost their business locally or
internationally, reinforce key messages, activate target audiences and cut through the noise. Content and CommunicationMCI’s content, communication and marketing experts will help you ensure that your key messages consistently achieve maximum possible impact and they’ll design tailor-made communication strategies to make sure that you effectively convey your message and reach your audience in an inspiring way.Engagement StrategiesMCI’s experts can help your organisations to inspire collaborative innovation, build consensus and reinforce relationships with stakeholders. They’re currently working with a number of organisations to build support for their issues in a positive way and reinforce relationships with stakeholders and the media, including at European and international policy level.Experience ManagementMCI’s creative experts can design your long-term strategy for face-to-face, hybrid and digital experiences.From the full management of a company’s live engagement strategy and event portfolio to strategic consulting for a specific challenge, MCI make sure that each event counts – meeting your business objectives and improving your return on investment.Performance ManagementBy accurately measuring the effectiveness of your marketing programmes, MCI’s performance management experts will help you optimise future activities.
MCI have the cross-industry expertise and measurement and reporting systems to assess the effectiveness and sustainability of your programs and significantly improve your performance.Key Events l International Showbiz ExpoInternational Showbiz Expo (ISBE) 2015 is a unique platform to bring together cinema and entertainment industry professionals from exhibition and distribution, to the equipment and concession areas. Over 2,000 trade visitors had an unparalleled opportunity to interact, network and celebrate the movie going experience and cinema industry. Exhibitors included film studios, distributors, media outlets, cinema-infrastructure and technology providers, talent and marketing agencies, theatre companies, festivals and more.
This year, ISBE 2015 and The Dubai Film Market came together to create the world’s first 360 degree entertainment industry event. ISBE focused on developing the industry in a global context by looking outside of the US, towards rapidly growing
both talents and clients with a strong commitment to responsible business.MCI’s pioneering and award winning Sustainability Consultancy helps their clients drive efficiency, accelerate innovation and enhance brand reputation. With over 600 high-profile environmental, social and governance events managed to date MCI have become the world’s leading organiser of sustainable events and events about sustainability.
BRAND VALUESMCI tailor their Five-Step Strategy to Success to your unique challenges and opportunities, helping you to deliver cost-efficient world-class congresses, increase revenues and reach new audiences.MCI’s Five-Step Strategy to Success:l Step 1: Streamlining and automationMCI’s congress management technology B-Com saves you time by efficiently handling registration, accommodation and abstract processes through one single state-of-the-art online portal. By building a customised attendee management solution, collecting and managing abstract submissions, optimising reporting and data analysis and managing budgets and tracking revenue, B-Com ensures a unique attendee experience. l Step 2: Increased revenuesMCI’s global team of exhibition, sponsorship and delegate acquisition experts help you to grow meeting attendance, increase industry support and increase investment from sponsors.l Step 3: Expertise and professionalismLeveraging MCI’s expertise in the meetings and events industry, robust working relationships with suppliers and knowledge of congress management methodologies, they help you to deliver seamless, world-class congress experiences.l Step 4: A broader role in educationThrough MCI’s congress content capture, dissemination and knowledge management solutions, you can reach out and educate audiences far beyond those who attend your congress.l Step 5: Cost efficiencyMCI’s robust infrastructure of suppliers, strong buying power, benchmarking metrics and financial management provide cost-effective solutions for all of your congress needs.
www.mci-group.com
