Brand USA Originals MULTI-CHANNEL PROGRAM: EASTERN … · • Traffic is driven directly to your...
4
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results. Brand USA Originals MULTI-CHANNEL PROGRAM: EASTERN CANADA Be part of the Winter 2015-16 campaign with 35 million total media impressions! Market Availability PROGRAM SUMMARY Dates Active in Market: Winter 2015/2016 (with Golf section) December 2015 to January 2016 Spring 2016 April-May 2016 (Campaign Rates and Details to Come) Number of Programs: 2 Program Availability: Winter 2015/2016 (with Golf section) Program Launch: December 2015 Opportunity Close Date: August 21, 2015 Materials Close Date: August 28, 2015 Spring 2016 Program Launch: April 2016 Opportunity Close Date: January 2016 Materials Close Date: January 2016 Eastern Canada: Toronto/Ontario, Quebec (English) and Maritime Discover America Print & Digital Insert This four-color, glossy travel magazine is rich in editorial content. • Digital version available on DiscoverAmerica.ca • Distribution is geo-targeted to top HHI 118,000 CIRC. JANUARY 2016 ISSUE (WEEKLY) EASTERN EDITION 170,000 CIRC. TORONTO STAR SAT JAN 9, 2016 140,000 CIRC. FEBRUARY 2016 EDITION EASTERN EDITION 425,000 total print distribution • Traffic is driven directly to your localized website or to your content on DiscoverAmerica.ca • Average CTR for Eastern Canada campaign is .17% which surpassed the in-country CTR benchmark of .11% 6-Week Digital Campaign on average, 2,000+ engagements to partner content with 100% SOV Brand USA’s partnership with Expedia brings a strategic approach to enhance the activation and tie into the campaign as a whole. Benefits include: • Overarching digital campaign for consumer engagement with Expedia’s Discover America landing page – estimated $125,000 in media support in Canada; approx. 6.25MM impressions • Co-branded Expedia display ad campaigns driving to dedicated partner landing pages • At least 500 clicks to your content – depending on level of participation • Your dedicated traffic generation will launch with the digital campaign and run for 5-7 weeks Outbrain Traffic Generation Propel even more consumers direct to your localized website or your content on DiscoverAmerica.ca with a dedicated traffic generation strategy - guaranteed! 500-2,000 total engagements • Brand USA’s match with Expedia included in campaign investment, depending on level of participation • Consistent metrics and timely results New in 2016 Global Activation Partner 16_MC_CA.7_CA8 *2015comScore, Inc. rankings E-book version hosted on tablet versions of Maclean’s and Chatelaine - over 48,000 total downloads per issue Expedia, Inc delivers 3.9M monthly unique visitors* PUBLICATION INFORMATION IS UNDER REVIEW AND DATE INFORMATION IS SUBJECT TO CHANGE
Transcript of Brand USA Originals MULTI-CHANNEL PROGRAM: EASTERN … · • Traffic is driven directly to your...
Experience an extraordinary 3-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Brand USA OriginalsMULTI-CHANNEL PROGRAM:
EASTERN CANADA
Be part of the Winter 2015-16 campaign with 35 million total media impressions!
Market Availability
PROGRAM SUMMARYDates Active in Market: Winter 2015/2016 (with Golf section) December 2015 to January 2016
Spring 2016 April-May 2016 (Campaign Rates and Details to Come)
Number of Programs: 2
Program Availability: Winter 2015/2016 (with Golf section) Program Launch: December 2015 Opportunity Close Date: August 21, 2015 Materials Close Date: August 28, 2015
Spring 2016 Program Launch: April 2016 Opportunity Close Date: January 2016 Materials Close Date: January 2016
Eastern Canada: Toronto/Ontario, Quebec
(English) and Maritime
Discover America Print & Digital Insert This four-color, glossy travel magazine is rich in editorial content.
• Digital version available onDiscoverAmerica.ca
• Distribution is geo-targeted to top HHI
118,000 CIRC. JANUARY 2016 ISSUE
(WEEKLY) EASTERN EDITION
170,000 CIRC.TORONTO STAR SAT JAN 9, 2016
140,000 CIRC.FEBRUARY 2016 EDITION
EASTERN EDITION
425,000 total print distribution
• Traffic is driven directly to yourlocalized website or to your contenton DiscoverAmerica.ca
• Average CTR for Eastern Canadacampaign is .17% which surpassedthe in-country CTR benchmark of .11%
6-Week Digital Campaign
on average, 2,000+ engagements to partner content with 100% SOV
Brand USA’s partnership with Expedia brings a strategic approach to enhance the activation and tie into the campaign as a whole. Benefits include:
• Overarching digital campaign for consumerengagement with Expedia’s DiscoverAmerica landing page – estimated $125,000in media support in Canada; approx. 6.25MMimpressions
• Co-branded Expedia display ad campaignsdriving to dedicated partner landing pages
• At least 500 clicks to your content –depending on level of participation
• Your dedicated traffic generation will launchwith the digital campaign and run for 5-7 weeks
Outbrain Traffic GenerationPropel even more consumers direct to your localized website or your content on DiscoverAmerica.ca with a dedicated traffic generation strategy - guaranteed!
500-2,000 total engagements
• Brand USA’s match with Expedia included incampaign investment, depending on level ofparticipation
• Consistent metrics and timely results
New in 2016 Global Activation Partner
16_MC_CA.7_CA8
*2015comScore, Inc. rankings
E-book version hosted on tablet versions of Maclean’sand Chatelaine - over 48,000 total downloads per issue
Expedia, Inc delivers 3.9M monthly unique visitors*
PUBLICATION INFORMATION IS UNDER REVIEW AND DATE INFORMATION IS SUBJECT TO CHANGE
CO-OP
2016 Canada Multi-Channel Campaign TimingNOV 2015
DEC 2015
JAN 2016
FEB2016
MAR 2016
APR 2016
MAY 2016
JUN 2016
JUL 2016
AUG 2016
SEPT 2016
OCT 2016
Core Campaign+ Golf Section Core Campaign
• Posts are made by BrandUSA’s community managerson Facebook and/or Twitter toincrease engagement to thedigital version of the print insert
• Timing, channel and numberof posts will be determinedby Brand USA
Additional Campaign Social PromotionBrand USA’s multi-channel campaign digital insert will be promoted on their social channels to expand digital reach and engagement:
estimated 10% engagement rate
Winter 2015-16 Canada Multi-Channel Campaign Rates
Partner Tiers Investment
Print & Digital Insert
Digital Ad Impressions
Outbrain Traffic
GenerationExpedia Activation Partner Marketing* Reporting
Tier 1 This package
may be shared by up to 3 partners
$32,315 2-PageSpread 1.5 Million 2,000 clicks
– Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
– 500,000 co-branded display ads driving to your custom page
– Inclusion on “Discover America” page linking to your custom page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summary
- Expedia partner-specific digital ad campaign impression and click metrics (one per co-op)
- Expedia partner-specific activation report** (one per co-op)
Tier 2 $16,500 Full Page 750,000 1,000 clicks
– Dedicated hotel search results page (one per co-op)
– 300,000 co-branded display ads driving to your hotel search results page
– Inclusion on “Discover America” page linking to your hotel search results page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summary
- Expedia partner-specific digital ad campaign impression and click metrics
- Expedia partner-specific activation report**
Tier 3 $9,570 Half Page 250,000 500 clicks – Inclusion on “Discover America” page withlink to your hotel search results page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summarymetrics
- Expedia partner-specific activation report**
* Offers for DMOs are populated based on current inventory available by country in Expedia’s eco-system. PRICES ARE NET For non-DMO participants, please see your representative for information to feature product.
** Measurements include passengers booked, room nights; total gross revenue for bookings
Materials Submission Requirements• For any questions or needs, please contact
• All supplied photos must adhere to Brand USAguidelines and are subject to Brand USA approval
Additional InformationTo learn more about Brand USA programs, please visit: BrandUSA.MilesPartnership.com
MULTI-CHANNEL PROGRAM: EASTERN CANADA
CONTACT INFORMATION
Miles Global Sales Executives John [email protected] (mobile)
Debi [email protected] (mobile)
Angie [email protected] (office)904-687-9352 (mobile)
Julie [email protected] (mobile)
A Brand USA Representative or
Paul WinkleSenior V.P., Global Marketing for Miles
[email protected] (office) | 941-724-5437 (mobile)
Program marketed with MILES
Experience an extraordinary 2-to-1 value through Brand USA’s Official Multi-Channel Program compared to creating your own targeted, international campaign. With its robust digital, print, social, traffic generation and activation campaign, your targeted message will reach international travelers through the very media they consume most. Customized calls-to-action take consumers from inspired to desired to booked – generating real, measurable results.
Brand USA OriginalsMULTI-CHANNEL PROGRAM:
WESTERN CANADA
Be part of the Winter 2015-16 campaign with 35 million total media impressions!
Market Availability
PROGRAM SUMMARYDates Active in Market: Winter 2015/2016 (with Golf section) December 2015 to January 2016
Spring 2016 April-May 2016 (Campaign Rates and Details to Come)
Number of Programs: 2
Program Availability: Winter 2015/2016 (with Golf section) Program Launch: December 2015 Opportunity Close Date: August 21, 2015 Materials Close Date: August 28, 2015
Spring 2016 Program Launch: April 2016 Opportunity Close Date: January 2016 Materials Close Date: January 2016
Western Canada: Calgary, Vancouver,
& Edmonton
Discover America Print & Digital Insert This four-color, glossy travel magazine is rich in editorial content.
• Digital version available on DiscoverAmerica.ca
• Distribution is geo-targeted to top HHI
75,000 CIRC. JANUARY 2016 ISSUE
(WEEKLY) WESTERN EDITION
110,000 CIRC.VANCOUVER SUN INSERTION: SAT
JAN 9, 2016
THE PROVENCE INSERTION: SUN
JAN 10, 2016
75,000 CIRC. FEBRUARY 2016 EDITION
WESTERN EDITION
165,000 CIRC. THURS, JAN 7, 2016
425,000 total print distribution
• Traffic is driven directly to your localized website or to your content on DiscoverAmerica.ca
• Average CTR for Western Canada campaign is .12% which surpassed the in-country CTR benchmark of .11%
6-Week Digital Campaign
on average, 2,000+ engagements to partner content with 100% SOV
Brand USA’s partnership with Expedia brings a strategic approach to enhance the activation and tie into the campaign as a whole. Benefits include:
• Overarching digital campaign for consumer engagement with Expedia’s Discover America landing page – estimated $125,000 in media support in Canada; approx. 6.25MM impressions
• Co-branded Expedia display ad campaigns driving to dedicated partner landing pages
• At least 500 clicks to your content – depending on level of participation
• Your dedicated traffic generation will launch with the digital campaign and run for 5-7 weeks
Outbrain Traffic GenerationPropel even more consumers direct to your localized website or your content on DiscoverAmerica.ca with a dedicated traffic generation strategy - guaranteed!
500-2,000 total engagements
• Brand USA’s match with Expedia included in campaign investment, depending on level of participation
• Consistent metrics and timely results
New in 2016 Global Activation Partner
16_MC_CA.7_CA8
*2015comScore, Inc. rankings
E-book version hosted on tablet versions of Maclean’s and Chatelaine - over 48,000 total downloads per issue
Expedia, Inc delivers 3.9M monthly unique visitors*
PUBLICATION INFORMATION IS UNDER REVIEW AND DATE INFORMATION IS SUBJECT TO CHANGE
CO-OP
2016 Canada Multi-Channel Campaign TimingNOV 2015
DEC 2015
JAN 2016
FEB2016
MAR 2016
APR 2016
MAY 2016
JUN 2016
JUL 2016
AUG 2016
SEPT 2016
OCT 2016
Core Campaign+ Golf Section Core Campaign
• Posts are made by Brand USA’s community managers on Facebook and/or Twitter to increase engagement to the digital version of the print insert
• Timing, channel and number of posts will be determined by Brand USA
Additional Campaign Social PromotionBrand USA’s multi-channel campaign digital insert will be promoted on their social channels to expand digital reach and engagement:
estimated 10% engagement rate
Winter 2015-16 Canada Multi-Channel Campaign Rates
Partner Tiers Investment
Print & Digital Insert
Digital Ad Impressions
Outbrain Traffic
GenerationExpedia Activation Partner Marketing* Reporting
Tier 1 This package
may be shared by up to 3 partners
$32,315 2-Page Spread 1.5 Million 2,000 clicks
– Responsive, custom landing page with offers sourced by Expedia (one page per co-op)
– 500,000 co-branded display ads driving to your custom page
– Inclusion on “Discover America” page linking to your custom page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summary- Expedia partner-specific digital ad campaign impression and click metrics (one per co-op)- Expedia partner-specific activation report** (one per co-op)
Tier 2 $16,500 Full Page 750,000 1,000 clicks
– Dedicated hotel search results page (one per co-op)– 300,000 co-branded display ads driving to
your hotel search results page– Inclusion on “Discover America” page linking
to your hotel search results page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summary- Expedia partner-specific digital ad campaign impression and click metrics- Expedia partner-specific activation report**
Tier 3 $9,570 Half Page 250,000 500 clicks – Inclusion on “Discover America” page with link to your hotel search results page
- Campaign report inc. partner-specific digital ad campaign and Outbrain engagement metrics, as well as a print summarymetrics- Expedia partner-specific activation report**
* Offers for DMOs are populated based on current inventory available by country in Expedia’s eco-system. PRICES ARE NET For non-DMO participants, please see your representative for information to feature product. ** Measurements include passengers booked, room nights; total gross revenue for bookings
Materials Submission Requirements• For any questions or needs, please contact
• All supplied photos must adhere to Brand USA guidelines and are subject to Brand USA approval
Additional InformationFor questions regarding the Expedia promotion, please contact Krista Bentley, [email protected] or 425-679-7906
To learn more about Brand USA programs, please visit: BrandUSA.MilesPartnership.com
MULTI-CHANNEL PROGRAM: WESTERN CANADA
CONTACT INFORMATION
Miles Global Sales Executives John DeLeva
[email protected] 206-679-1798 (mobile)
Debi Saldana [email protected] 210-723-9957 (mobile)
Angie Zok [email protected] 904-429-7264 (office) 904-687-9352 (mobile)
Julie Armstrong [email protected] 804-467-1464 (mobile)
A Brand USA Representative or
Paul Winkle Senior V.P., Global Marketing for Miles [email protected] 941-342-2325 (office) | 941-724-5437 (mobile)
Program marketed with MILES
