Brand USA Originals GO USA CHINA WEB OPPORTUNITIES...these websites offer turn-key opportunities for...
Transcript of Brand USA Originals GO USA CHINA WEB OPPORTUNITIES...these websites offer turn-key opportunities for...
CO-OP
Expand your reach to the fastest growing market of visitors to the U.S. with Brand USA’s Chinese-language sites – GoUSA.cn and GoUSA.tw. Responsively designed and built by a Chinese agency specifically for Chinese audiences, these websites offer turn-key opportunities for your destination or brand to break into this emerging market.
NavigationUsers can search by interests (activities) or geography (state)
Interactive MapUsers preview unique content that you provide and can directly access your destination or brand’s activity listings
Destination Partner PromotionFeatured activity listings and destination banner ads will drive traffic to your page on the site
Brand Partner Promotion
Featured promotions link to your brand’s page or microsite
Added ValueAs determined by Brand USA, footer links and other media banners can add value by providing additional exposure to your page
Market Availability
China Taiwan Hong Kong
Dates Active in Market Year-round promotion
Number of Programs Three web packages and 2 social packages available, unlimited participation
Program AvailabilityDMO and non-DMO industry partners can participate
PROGRAM SUMMARY
Brand USA OriginalsGO USA CHINA WEB OPPORTUNITIES
Custom Site Example,For reference purposes only
Campaign Page Example
GoUSA.cn Homepage
For a walk-through of the GoUSA site, please click here.
1 Million+ monthly
site visitors
CO-OP
GoUSA Packages & Pricing+
Video & Photo Gallery
Included
Custom GoUSAURLs
ActivityListings
HomepagePromotion
Social Media on GoUSA
Channels
Featured Blog Posts on GoUSA
Sites
Links to Chinese Social
Networks***
Custom Design
for Banners
Quarterly Reporting
Premium Add-On:
Syndicated Blog Posts
Campaign Page*:$18,000
(value: $38,350)✓ ✓
up to 10**
1 month featured tile
promo
2 posts/month for 3 months
up to 2** N/A N/A ✓ N/A
Custom Site*: $60,000
(value: $121,050)
Custom Site Premium Add-On*: $20,000
(value: $63,000)
✓ ✓up to 50**
3 months featured tile
promo
5 posts/month for 6 months
2** per month for 3
months✓ ✓ ✓
Custom Site only: Add-On
includes 4** per month for
12 months
GO USA CHINA WEB OPPORTUNITIES
A Brand USA Representative or
CONTACT INFORMATION
Materials Specifications> All supplied photos must adhere to Brand USA guidelines and are subject to Brand USA approval> For questions, please contact Chad Brockhoff at [email protected] or visit www.MilesPartnership/BrandUSA_specs.
DeadlinesPlease allow at least 2 months for production time. Production time will vary based on size of package and may be more than 2 months.
Program marketed with MILES
Paul Winkle Senior V.P., Global Marketing [email protected] 941-342-2325 (office) 941-724-5437 (mobile)
John DeLeva [email protected] 206-679-1798 (mobile)
Debi Saldana [email protected] 210-723-9957 (mobile)
Angie Zok [email protected] 904-429-7264 (office) 904-687-9352 (mobile)
Julie Armstrong [email protected] 804-467-1464 (mobile)
Features Include:Both GoUSA.cn and GoUSA.tw are mobile-friendly sites and each partner’s page will be optimized for mobile.
Activity Listings: Designate detailed features, places, attractions and activities unique to your destination or brand to drive traveler interest. Consumers can add these activities to their wish lists and itineraries for planning travel to the U.S.
Featured Blog Posts on GoUSA: Content provided by your team will be localized by Brand USA’s China team to create long-form blog articles to be featured on the homepage and blog landing page
Custom Design for Banners: Brand USA’s China team will create custom banners, with a local China touch, for the header of your microsite; includes 5-10 hours of localized design work for your microsite
Custom Site: Includes up to six unique tabs/content pages focused on your destination or brand, includes creation of an About Us description, Contact Us information and custom mosaic for filtering by interest; your logo featured on all activities
Syndicated Blog Posts: Extend your content’s reach up to 5 times with your blog articles featured on GoUSA’s top China platform partners, including Sina.com, Qunar.com and more Brand USA’s Weibo Social Page
Translations and localizations included for both Simplified and Traditional Chinese for use on GoUSA.cn and GoUSA.tw respectively.+ Pricing effective October 1, 2014, and good through September 30, 2015* Annual renewals include updates, promotions and maintenance after first year: $10,500 for Campaign Page and $38,500 for Custom Site. ** Activity listings and blog content must be provided by the partner and will be translated and localized by Brand USA’s China team.*** Social links available only to partners with current Chinese social media or who have contracted for one of the Social Media packages.
See the GoUSA Social Campaigns program sheet for custom social opportunities in China