Brand Strategy Guide - Career Step · Strong Brand Foundation PROTECTING OUR BRAND A first...
Transcript of Brand Strategy Guide - Career Step · Strong Brand Foundation PROTECTING OUR BRAND A first...
Strong Brand FoundationPROTECTING OUR BRAND
A first impression happens in just three seconds. Each element of our brand strategy targets our message. We achieve fast and memorable name recognition with our customers and prospects through a consistent application of our brand each time we communicate. Consistency over time is critical. Managing and monitoring our brand is key to protecting our reputation.
We do this by:
1 Having internal brand officers who are the contacts for all staff, advocates for the brand standards, monitor and manage the brand application, and are accountable for compliance of brand standards;
2 Operating from a centralized set of standards for graphics and writing, available to all staff; and
3 Having a clear process for publishing and monitoring our brand.
BRAND RESOURCES
Questions? Need help? Contact:
Brand Identity Standards are available at:
\\phs2\Shared\Brand\Panacea_BrandIdentityStandards.pdf
Brand StructureMASTERBRAND
Our logo communicates innovatively moving forward together. It shows an alliance of elements accelerating upward with urgency and energy. The icon represents a very positive upward direction, a full spectrum of expertise and a team that rises up to meet new challenges in the industry.
PANACEA literally means a “cure all.” A solution to all problems.
For our customers, that translates into the clear answers needed to achieve results.
SUBBRANDS
MedLearn Publishing |
RACmonitor | ICD10monitor | VBPmonitor
PRODUCT IDENTITIES
CDMauditor.com, DRGcheck.com, CLAIMSauditor.com, I10Focus, etc. will retain existing logos and graphic treatments. See the Brand Identity Standards document for ongoing updates.
Our Strengths Hands-on experience
Financial performance
Excellent technology
Accuracy; information integrity
Trusted; personable
Nimble; responsive; agile
Diverse offering range
Make the complex clear and precise
Key Messages An ideal combination of coding and compliance
expertise with software innovation and financial consulting
Consulting, publishing and software that measurably improve compliance, reimbursement and overall financial performance
Specializing in:
- Healthcare Compliance—accurate analysis driven by dynamic software
- Results-Driven Consulting—helping clients identify opportunities, overcome challenges
- Clear, Actionable Information—delivered when and how our clients prefer
Panacea combines…
hands-on clinical and financial
experience…
and expert knowledge of
technology…
to deliver relevant…
and accurate…
systems, processes,…
education and consulting…
so that healthcare stakeholders…
assure accurate, ...
productive,…
and beneficial results…
as care providers…
and as a company…
Implications. WE…
integrate clinical and financial expertise:
an advantage over our competition
are in the healthcare trenches
produce useful, leading-edge software solutions
apply experience to do the right things at the right time
understand regulators, auditors, compliance, revenue
add intelligence and capability to the client’s work
provide insight as well as prescription
recognize the full range of industry influencers
maintain high integrity and defensible, trustworthy results
support lean organizations and rising labor costs
perform to support critical needs and expectations
apply ourselves to intelligent information management
support financial as well as public health
Brand PromiseWe are consultants, educators and IT specialists with decades of real-world clinical coding, financial and software innovation experience. Clients count on our team of seasoned professionals for the consulting, webcasts, published materials and software applications that help them measurably improve their coding, compliance, reimbursement and overall financial performance.
A brand promise is a combined mission-vision-values brand position, NOT a marketing statement.
Brand Components LOGO
Always keep clear space around logo and tagline.
TAGLINE
Describes “combined” services and products
Implies a wide range of capabilities
“Results” as the end statement (Consulting results; Publishing results; Software results)
Offers more than one meaning of “Results”
Turns a description of offerings (products/services) into a promise
Implies a positive client outcome (productivity, reimbursement, knowledge, confidence, time savings, revenue, etc.)
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DO:
DO:
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SUB-BRANDS
PRIMARY CORPORATE COLOR PALETTE
SECONDARY MARKETING COLOR PALETTE
COLOR PALETTE
The primary color palette should be used as the dominant colors in all Panacea materials. The secondary palette is used for product line identification or marketing purposes, and is expandable. Want more details? See page 6 of the Brand Identity Standards document.
FONTS
For marketing materials, use the font family: Trade Gothic
For letters, use the font family: Times New RomanFor PPT presentations, use the font family: ArialUse no more than three fonts at any time.
For more details, see page 7 of the Brand Identity Standards document.
PMS 7459
CMYK: C76 M6 Y8 K15
RGB: R73 G159 B188
HEXADECIMAL: #499FBC
PMS Cool Grey 10
CMYK: C0 M0 Y0 K60
RGB: R84 G88 B97
HEXADECIMAL: #545861
PMS 7416
CMYK: C0 M69 Y65 K0
RGB: R243 G115 B90
HEXADECIMAL: #F2725B
PMS Cool Grey 6
CMYK: C18 M11 Y8 K23
RGB: R166 G173 B180
HEXADECIMAL: #A7ADB3
PMS 3242
CMYK: C46 M0 Y18 K0
RGB: R132 G208 B212
HEXADECIMAL: #84D1D4
PMS 718
CMYK: C0 M65 Y100 K4
RGB: R233 G116 B31
HEXADECIMAL: #E9741F
PMS 668
CMYK: C74 M73 Y7 K20
RGB: R78 G74 B133
HEXADECIMAL: #4E4A85
PMS 342
CMYK: C100 M9 Y66 K41
RGB: R0 G106 B85
HEXADECIMAL: #006A55
PMS 314
CMYK: C100 M4 Y14 K18
RGB: R0 G142 B179
HEXADECIMAL: #008EB3
See all that’s new on our site:www.panaceainc.com
Our Brand PromiseWe are consultants, educators and IT specialists with decades of real-world clinical coding, financial and software innovation experience. Clients count on our team of seasoned professionals for the consulting, webcasts, published materials and software applications that help them measurably improve their coding, compliance, reimbursement and overall financial performance.